Vera Bradley Launches Limited-Edition Collection in Collaboration With Urban Outfitters
Vera Bradley, Inc. (Nasdaq: VRA) has launched a -edition collection in collaboration with Urban Outfitters. The capsule collection features six vintage-inspired re-editions of popular Vera Bradley styles, showcasing three new patterns: Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue. The collection, priced from $15 to $100, is available at select Urban Outfitters stores and online.
This collaboration aims to appeal to Gen Z consumers while leveraging Vera Bradley's multi-generational brand appeal. Both companies emphasize self-expression, creativity, and unique style. The partnership is expected to continue with additional product drops later this year.
Vera Bradley, Inc. (Nasdaq: VRA) ha lanciato una collezione edizione-limitata in collaborazione con Urban Outfitters. La collezione capsule presenta sei riedizioni ispirate al vintage dei popolari stili di Vera Bradley, con tre nuovi motivi: Daisy Ditsy Goji Berry, Sunflower Ditsy Black e Pansy Ditsy Placid Blue. La collezione, con prezzi che vanno da $15 a $100, è disponibile in alcuni negozi Urban Outfitters e online.
Questa collaborazione punta a attrarre i consumatori della Gen Z, sfruttando al contempo l'appeal multi-generazionale del marchio Vera Bradley. Entrambe le aziende pongono l'accento sull'auto-espressione, la creatività e uno stile unico. La partnership dovrebbe continuare con ulteriori lanci di prodotti entro la fine dell'anno.
Vera Bradley, Inc. (Nasdaq: VRA) ha lanzado una colección de edición limitada en colaboración con Urban Outfitters. La colección cápsula presenta seis re-ediciones inspiradas en el vintage de populares estilos de Vera Bradley, mostrando tres nuevos patrones: Daisy Ditsy Goji Berry, Sunflower Ditsy Black y Pansy Ditsy Placid Blue. La colección, con precios que van de $15 a $100, está disponible en algunas tiendas Urban Outfitters y en línea.
Esta colaboración busca atraer a los consumidores de la Generación Z mientras aprovecha el atractivo multigeneracional de la marca Vera Bradley. Ambas empresas enfatizan la autoexpresión, la creatividad y un estilo único. Se espera que la asociación continúe con lanzamientos adicionales de productos más adelante este año.
베라 브래들리 주식회사 (Nasdaq: VRA)는 어반 아울피터스와 협력하여 한정판 컬렉션을 출시했습니다. 이 캡슐 컬렉션은 인기 있는 베라 브래들리 스타일의 빈티지 영감을 받은 6가지 재출시 스타일을 선보이며, 새로운 패턴으로는 Daisy Ditsy Goji Berry, Sunflower Ditsy Black 및 Pansy Ditsy Placid Blue가 있습니다. 이 컬렉션은 가격대가 $15에서 $100까지 다양하며, 일부 어반 아울피터스 매장과 온라인에서 구매할 수 있습니다.
이번 협업은 Z세대 소비자에게 어필하는 것을 목표로 하며 베라 브래들리의 다세대 브랜드 매력을 활용하고자 합니다. 두 회사 모두 자기 표현, 창의성 및 독특한 스타일을 강조합니다. 파트너십은 올해 말 추가 제품 출시와 함께 계속될 것으로 예상됩니다.
Vera Bradley, Inc. (Nasdaq: VRA) a lancé une collection en édition limitée en collaboration avec Urban Outfitters. La collection capsule comprend six rééditions inspirées du vintage des styles populaires de Vera Bradley, présentant trois nouveaux motifs : Daisy Ditsy Goji Berry, Sunflower Ditsy Black et Pansy Ditsy Placid Blue. La collection, dont les prix vont de 15 à 100 dollars, est disponible dans certaines boutiques Urban Outfitters et en ligne.
Cette collaboration vise à séduire les consommateurs de la génération Z tout en s'appuyant sur l'attrait intergénérationnel de la marque Vera Bradley. Les deux entreprises mettent l'accent sur l'auto-expression, la créativité et un style unique. Le partenariat devrait se poursuivre avec d'autres lancements de produits plus tard dans l'année.
Vera Bradley, Inc. (Nasdaq: VRA) hat eine Limitierte Kollektion in Zusammenarbeit mit Urban Outfitters lanciert. Die Capsule-Kollektion umfasst sechs neu bearbeitete Vintage-Inspirationen beliebter Vera Bradley Stile und zeigt drei neue Muster: Daisy Ditsy Goji Berry, Sunflower Ditsy Black und Pansy Ditsy Placid Blue. Die Kollektion, die Preise von $15 bis $100 umfasst, ist in ausgewählten Urban Outfitters Geschäften und online erhältlich.
Diese Zusammenarbeit zielt darauf ab, Gen Z Verbraucher anzusprechen und gleichzeitig die Generationen übergreifende Markenattraktivität von Vera Bradley zu nutzen. Beide Unternehmen legen Wert auf Selbstentfaltung, Kreativität und einen einzigartigen Stil. Die Partnerschaft wird voraussichtlich mit zusätzlichen Produkteinführungen später in diesem Jahr fortgesetzt.
- Collaboration with Urban Outfitters expands Vera Bradley's reach to Gen Z consumers
- -edition collection may drive sales and brand awareness
- Price range of $15 to $100 caters to various consumer segments
- Multi-channel distribution through Urban Outfitters stores and online platform
- None.
Exclusive Vintage-Inspired Bags and Accessories are Available to Shop Now
FORT WAYNE, Ind., Aug. 27, 2024 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) and its iconic American bag, luggage, and lifestyle brand, Vera Bradley, have collaborated with lifestyle retailer Urban Outfitters to launch a vintage-inspired capsule collection.
The exclusive collection features six thoughtfully designed re-editions of some of Vera Bradley’s most popular styles: the Vintage Tote, Molly Shoulder Bag, Vintage Duffel, Large Duffel, Zip Card Pouch with Keyring, and Duffle Bag Charm. Each item showcases three new patterns that evoke Vera Bradley's storied past—Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue—bringing a nostalgic touch to contemporary fashion.
“Both Vera Bradley and Urban Outfitters share a commitment to self-expression, connection, and creativity, aiming to empower customers to embrace their unique styles,” said Alison Hiatt, Chief Marketing Officer of Vera Bradley, Inc. “Vera Bradley is such a uniquely multi-generational brand, and with Gen Z increasingly discovering our products, partnering with Urban Outfitters – a brand that this generation loves – was such a natural fit.”
“At Urban Outfitters, we are dedicated to delivering best-in-class, relevant, and inspiring branded assortments that cater to our customers’ love for discovery and vintage. Our collaboration with Vera Bradley perfectly embodies this mission, blending functional, vintage-inspired designs with the signature style that resonates with Gen Z. This launch is just the start, and we’re excited about the future possibilities for both of our brands,” commented Shea Jensen, President, Urban Outfitters.
The collection styles range in price from
About Vera Bradley, Inc.
Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with devoted, emotionally-connected, and multi-generational female customer bases; positioning as “gifting” brands; strong, entrepreneurial cultures; a keen focus on community and charity; multi-channel distribution strategies; and talented leadership teams aligned and committed to the long-term success of their brands.
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace.
Pura Vida, based in La Jolla, California, is a digitally native, highly-engaging lifestyle brand with a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
Contacts
877-708-VERA (8372)
Mediacontact@verabradley.com
HUNTER for Vera Bradley
verabradley@hunterpr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/45fd1df9-e84e-4dee-b8b1-88579a8c621d
FAQ
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