VNUE'S INNOVATIVE METAVERSE MERCHANDISE STORE AT 70% COMPLETION
VNUE, Inc. (OTC:VNUE) has announced that its ICON metaverse program is nearing completion, with the VNUE Metaverse Merchandise Store at 70% completion. This innovative store will enable the purchase of real merchandise using real currency, transforming event merchandising in the metaverse. CEO Zach Bair emphasized this as a groundbreaking opportunity for revenue generation, similar to traditional merchandising in physical events. VNUE is collaborating with the prominent South American Roblox developer Kokku to create a multi-stage virtual music festival experience on Roblox, targeting over 50 million daily active users.
- VNUE Metaverse Merchandise Store is at 70% completion.
- The initiative allows the purchase of real merchandise with real currency.
- Opportunity for revenue generation from merchandising in the metaverse.
- Collaboration with Kokku to develop a persistent virtual festival experience on Roblox.
- Uncertainties in achieving profitability and sustaining growth.
- Significant expenses incurred for expansion without assurance of covering costs.
- Potential legal and regulatory costs in new service offerings.
Virtual Merchandise will translate to real merchandise in the physical world
A key component of the virtual festivals and arenas that the company is bringing to the metaverse is the marketing of fan merchandise. This important element brings to the metaverse the entirely new, what the company believes to be the first time ever, stream of revenue and profits associated with entertainment event merchandising.
Event merchandising has long been an important component to artists, touring, events, venues, and festival economics. This initiative brings these economics to the metaverse with design, development, deployment, activation, sales, cash receipts, and product distribution.
Historically, gaming and merchandise opportunities have been available for sale with the currency being "Robux" on the Roblox platform. However, this new capability that the company will be providing on its persistent platform will change the proposition from virtual merchandise being purchased only with Robux, into real merchandise being purchased with real currency and delivered to gaming customers in the real world.
CEO
VNUE is working with South American Premiere Roblox developer Kokku to build the first ever persistent multi-stage music & entertainment festival experience which will initially be deployed on Roblox's platform, with 50+ Million active daily users worldwide.
The multi-stage virtual experience will offer a permanent, persistent festival environment with customizable stages for entertainers to take up virtual residencies, while VNUE and our VIP program will power independently commissioned events that utilize repeatable, scalable, and highly creative teams and processes. Interested artists, labels, managers, agents or others should reach out to VNUE via our website.
For more information about VNUE and the
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