Vimeo Adds Seasoned SaaS Veterans From Adobe, Canva, and Salesforce to Accelerate Growth in Enterprise Video

Rhea-AI Summary

Vimeo (NASDAQ:VMEO) has announced the appointment of its first-ever Chief Revenue Officer, Eric Cox, and Chief People Officer, Crystal Boysen, as part of a strategy to enhance growth and global presence. Eric will spearhead revenue generation across Vimeo's business while Crystal focuses on fostering a people-centric culture. The company reported its first quarterly revenue exceeding $100M in Q3. Additionally, Vimeo is expanding globally, with new sales offices in Australia and Singapore, and has launched new products like Vimeo Events and acquisitions of Wirewax and Wibbitz.

Positive

• Appointment of Eric Cox as Chief Revenue Officer to enhance revenue growth.
• Crystal Boysen appointed as Chief People Officer to build a strong organizational culture.
• Achieved over $100M in quarterly revenue for the first time in Q3.
• Expansion of global offices in Australia and Singapore to support growth.
• Launch of new virtual events platform, Vimeo Events, enhancing product offerings.
• Acquisition of Wirewax and Wibbitz to strengthen video creation capabilities.

Negative

• None.

Company welcomes first-ever Chief Revenue Officer and Chief People Officer; Expands global office footprint to drive next era of growth

NEW YORK, Dec. 06, 2021 (GLOBE NEWSWIRE) -- Vimeo (NASDAQ:VMEO), the world’s leading all-in-one video software solution, today announced the expansion of its leadership team with the addition of executives from across the SaaS industry, including creating two new senior executive roles to accelerate its growth and global expansion.

Eric Cox has been appointed as Vimeo’s first Chief Revenue Officer. A long-time leader at Adobe, Cox most recently led Go-to-Market, Product Marketing and Sales for Adobe’s Digital Media B2B business, focusing on Creative Cloud and Document Cloud. He has also led efforts across multiple strategic initiatives for Adobe, including scaling their eCommerce business and evolving from perpetual software to a SaaS subscription business model. Cox will be responsible for delivering revenue across Vimeo’s business and will oversee a global team including sales, customer success, business development, product marketing, and business operations.

Crystal Boysen has been appointed as Vimeo’s first Chief People Officer. Boysen joins Vimeo from Canva, where she was Global Head of People. While at Canva, she oversaw the team scaling from several hundred to over 2,000 employees globally and the introduction and expansion of their enterprise sales team. At Vimeo, Boysen will be responsible for driving a people-first organization and culture, and ensuring the company is best positioned to attract, engage and retain talent as it scales globally and as the workplace evolves. Boysen will oversee the global people team including talent acquisition, human resources, employee and workplace experience, and Diversity, Equity and Inclusion (DEI).

Vimeo has recently added other seasoned executives to its Go-to-Market leadership, including Michael Schiff as head of Business Operations, and Erick Cruz as head of Customer Success, both previously at Salesforce.

“We have an ambitious goal – to be the professional video solution used by every business in the world,” said Anjali Sud, CEO of Vimeo. “Eric brings decades of SaaS expertise in driving scalable growth, and Crystal brings first-hand experience in building global, people-first organizations. We are at the very beginning of how video will be adopted across the enterprise, and I’m thrilled to work with these exceptional leaders to help Vimeo capture the massive opportunity ahead.”

The executive appointments come as Vimeo, which became a publicly traded company in May 2021, achieves significant business milestones, including reporting quarterly revenue crossing $100M for the first time in its history in Q3. In November, the company expanded its video software solution by launching Vimeo Events, ​​a new virtual events platform for marketers to host stunning webinars and live experiences, and acquiring Wirewax and Wibbitz, two leading video startups that specialize in enterprise-grade video creation and interactivity. The company also is expanding its global footprint, recently opening sales offices in Australia and Singapore in addition to significantly growing existing offices in the UK, Israel, Ukraine, and India in 2021.

About Vimeo
Vimeo (NASDAQ:VMEO) is the world's leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 230 million users — from creatives to entrepreneurs to the world's largest companies. Learn more at www.vimeo.com.

FAQ

What is the significance of Eric Cox's appointment as Chief Revenue Officer at Vimeo?

Eric Cox's appointment is significant as he brings extensive SaaS experience to lead Vimeo's revenue generation efforts.

What role will Crystal Boysen play as Chief People Officer at Vimeo?

Crystal Boysen will drive a people-first culture and manage talent acquisition and employee experience at Vimeo.

When did Vimeo report its first quarterly revenue exceeding $100M?

Vimeo reported its first quarterly revenue exceeding $100M in Q3 of 2021.

What new products did Vimeo launch recently?

Vimeo recently launched Vimeo Events, a virtual events platform, and acquired Wirewax and Wibbitz for enhanced video capabilities.

How is Vimeo expanding its global presence?

Vimeo is expanding its global presence by opening new sales offices in Australia and Singapore and significantly growing its existing offices.