Volta Media™ Makes Its Digital Inventory More Attractive to Advertisers by Unlocking Equal and Complete Access to Programmatic Impressions

Rhea-AI Summary

Volta Inc. (NYSE: VLTA) announced all advertisers now have equal access to Volta Media™ Network's programmatic inventory, enhancing digital out-of-home (DOOH) advertising opportunities. This access is facilitated by Vistar Media's mediation solution, allowing real-time bid evaluation by advertisers. The move aims to attract more marketers to integrate Volta's inventory into omni-channel campaigns, leveraging advanced measurement capabilities for enhanced effectiveness. With over 5,400 digital screens, Volta continues to position itself as a leader in the EV charging and media space.

Positive

• Equal access to Volta's media inventory for all advertisers enhances competitive bidding.
• Integration of Vistar Media's solution increases the value of Volta's advertising network.
• Volta's network features over 5,400 digital media screens, supporting enhanced ad executions.

Negative

• None.

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns

NEW YORK--(BUSINESS WIRE)-- Volta Inc. (NYSE: VLTA) ("Volta"), an industry-leading electric vehicle ("EV") charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns.

Equal advertiser access to Volta’s inventory is made possible by the recently-announced mediation solution offered by Vistar Media, ​​a leading global provider of software for digital signage. Mediation allows Volta to automatically evaluate different advertisers’ bids at the same time in a single, unified ad auction. Every advertiser now has the same opportunity to win a bid based on price, and display their ad on Volta’s media screens, regardless of which programmatic buying solution they use. By providing equal and universal access, Volta’s DOOH media is made more valuable to marketers, motivating them to incorporate it more frequently into media plans.

“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers, including those running retail media campaigns,” said Mike Schott, EVP of Media at Volta. “Vistar Media’s new mediation solution is Volta’s latest example of how we’re creating a digital-first media experience for marketers — a critical factor in scaling our media business, especially during times of economic uncertainty.”

“Vistar is committed to accelerating the growth of the programmatic out-of-home industry,” said Eric Lamb, SVP, Supply at Vistar Media. “By supporting unified ad auctions, our clients, including Volta Media, are best able to increase value for their advertising customers and ensure they are getting the best prices for their media inventory as possible.”

Today’s announcement adds to Volta’s robust suite of media capabilities that power valuable campaigns for advertisers and help unlock larger digital media budgets. This includes advanced measurement capabilities provided through leading third-party firms, such as Catalina and Quotient, that report on a variety of business impacts — including down-funnel metrics like incremental sales lift and incremental return-on-ad-spend (iROAS). Further, Volta’s network of more than 5,400 digital media screens support enhanced ad executions including real-time weather triggers, 3D creative, and mobile retargeting.

About Volta

Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle ("EV") charging and media company. Volta's unique network of charging stations powers vehicles and drives business growth while accelerating a clean energy future. Volta delivers value to site partners, brands, and consumers by installing charging stations that feature large-format digital advertising screens located steps away from the entrances of popular commercial locations. Retailers can attract and influence foot traffic, advertisers can precisely target audiences, and EV drivers can charge their vehicles seamlessly as they go about their daily routines. Volta's extensive network leverages its proprietary PredictEV® platform, which uses sophisticated behavioral science and machine learning technology to help commercial property owners, cities, and electric utilities plan EV infrastructure intelligently, efficiently, and equitably. To learn more, visit www.voltacharging.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of federal securities laws, including statements regarding our media network. These forward-looking statements generally are identified by words such as “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “may,” “opportunity,” “plan,” “potential,” “project,” “should,” “strategy,” “will,” “would,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to the factors, risks and uncertainties included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and our Quarterly Reports on Form 10-Q for the quarterly periods ended March 31, 2022 and June 30, 2022, as such factors may be updated from time to time in our other filings with the Securities and Exchange Commission (the "SEC"), accessible on the SEC’s website at www.sec.gov and the Investor Relations section of our website at www.voltacharging.com. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and, except as required by law, we assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221018005404/en/

Lucas Piazza

lucas.piazza@voltacharging.com

Source: Volta Inc.

FAQ

What recent announcement did Volta Inc. make regarding its advertising platform?

Volta Inc. announced that all advertisers now have equal access to its media network's programmatic inventory, enhancing their bidding opportunities.

How does Vistar Media's solution impact Volta's advertising capabilities?

Vistar Media's mediation solution allows real-time evaluation of bids from multiple advertisers, making Volta's digital inventory more competitive.

What advantages does Volta's advertising network offer to marketers?

Volta's network provides advanced measurement capabilities and supports various ad formats, making it attractive for omni-channel campaigns.

How many digital media screens does Volta operate?

Volta operates over 5,400 digital media screens as part of its advertising network.