Volta Joins Ad Net Zero as a Founding Partner for USA Chapter
Volta Inc. (NYSE: VLTA) announces its founding partnership with Ad Net Zero for the USA chapter, positioning itself as a leader in decarbonizing digital media. As the sole digital out-of-home media network in this initiative, Volta aims to support advertising leaders in reducing emissions while driving sales. The company's Volta Media Network features over 5,700 large-format digital screens integrated within EV charging stations, promoting sustainable consumer behaviors. With over 150 million electric miles provided and 70 million pounds of CO2 emissions avoided, Volta continues to drive the transition to a clean energy future.
- Founding partner of Ad Net Zero's USA chapter, enhancing brand reputation.
- World's largest DOOH network integrated into EV charging stations with over 5,700 digital screens.
- Provided over 150 million electric miles and avoided over 70 million pounds of CO2 emissions.
- Publicly available campaign emissions calculator aids advertisers in promoting sustainability.
- None.
Membership Furthers Volta’s Leadership Role in the Decarbonization of Digital Media
Volta Joins Ad Net Zero as Founding Partner for
Ad Net Zero is an international organization committed to decarbonizing the advertising industry and using marketing’s power to accelerate consumers’ switch to more sustainable products and services. Across its regions, the organization counts more than 100 advertisers, agencies, commercial media owners, and production companies as supporters, with global members including IPG, Google, Havas, Omnicom, Meta, WPP, Sky, Pubmatic, Unilever, and Reckitt, among others. These supporters pledge to uphold Ad Net Zero’s 5-point action plan, which includes curtailing emissions from business operations, advertising production, media planning and buying, and awards and events, as well as utilizing advertising’s power to support consumer behavior change.
“Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles,” said
The Volta Media™ Network is the world’s largest DOOH network integrated into EV charging stations that support the transition to electric mobility. Every campaign featured across Volta’s network of more than 5,700 large-format digital screens directly supports charging sessions providing electric miles to drivers. To date, Volta has provided more than 150 million electric miles and avoided over 70 million pounds of CO2 emissions that would have otherwise been created by gas-powered vehicles.1
Shifting advertising budgets toward more sustainable platforms requires emissions data to be available during the media planning process. To enable agencies and brands to plan effectively, Volta recently made its campaign emissions calculator publicly available. This easy to use tool allows any advertiser to estimate the CO2 emissions a campaign on Volta’s media network would help avoid as a result of the electric miles it could provide for an EV driver.
In addition to directly supporting the transition to carbon-free electric mobility, campaigns displayed across Volta’s media network assist the transition to a grid powered by renewable energy. Volta purchases certified Renewable Energy Certificates (RECs) equivalent to the amount of electricity used to power its network, giving sponsors confidence they are accelerating a clean transportation and energy future for all. Volta aims to purchase RECs generated in the same year as the electricity consumption, helping to support recently completed renewable energy projects.
In alignment with “Action 5” on Ad Net Zero’s action plan, Volta also leverages the power of its media network to accelerate sustainable consumer behaviors. In
“In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions,” said
About Volta
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of federal securities laws, including statements regarding our electric vehicle charging and media network. These forward-looking statements generally are identified by words such as “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “may,” “opportunity,” “plan,” “potential,” “project,” “should,” “strategy,” “will,” “would,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to the factors, risks and uncertainties included in our Annual Report on Form 10-K for the fiscal year ended
1 Data collected to determine environmental benefits from Volta's charging stations is calculated in accordance with US EPA’s methodology using the published greenhouse gas equivalencies calculator, and the
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lucas.piazza@voltacharging.com
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