The Valens Company Receives Additional Product Listings with SQDC & Introduces Bon Jak an Exclusive Cannabis Brand in Quebec

Rhea-AI Summary

The Valens Company has announced the launch of a Quebec-exclusive cannabis brand called Bon Jak, featuring new SKUs including dried flower and cannabis-infused beverages. These products are set to launch at the SQDC on September 12, 2022. CEO Tyler Robson emphasized the company's commitment to the Quebec market, aiming to deliver unique products responsive to consumer feedback. The brand seeks to provide regionally focused offerings at competitive prices, leveraging Valens's innovation and manufacturing capabilities.

Positive

• Launch of Bon Jak, a Quebec-exclusive brand, enhancing market presence.
• New product offerings include dried flower and cannabis-infused beverages.
• Products will be listed at SQDC, expanding distribution channels.

Negative

• None.

KELOWNA, BC, June 16, 2022 /PRNewswire/ - The Valens Company Inc. (TSX: VLNS) (NASDAQ: VLNS) (the "Company" "The Valens Company" or "Valens"), a leading manufacturer of branded cannabis products, today announced the launch of a Quebec-exclusive brand, Bon Jak. Valens continues to build its presence in Quebec with the addition of several exciting new SKUs under the Bon Jak brand, which is focused on delivering unique user experiences in the province of Quebec:

Dried Flower:

Bon Jak BC God Bud (28g)
Bon Jak Indica Ground (15g)
Bon Jak Sativa Ground (15g)

Cannabis-Infused Beverages:

Bon Jak Lime Seltzer (355ml)
Bon Jak Grapefruit Seltzer (355ml)
Bon Jak Mango Seltzer (355ml)

The products are expected to be listed to the Société québécoise du cannabis ("SQDC") effective September 12, 2022, and expected to be distributed through the SQDC retail and online channels.

Tyler Robson, Chief Executive Officer of The Valens Company, said, "The agreement with the SQDC reflects our commitment to the Quebec market and more importantly Quebec consumers. We have been listening to feedback and understand the importance of delivering unique, regionally focused products under a relatable and socially conscious brand at competitive price points. Importantly, we believe our innovation and manufacturing capabilities uniquely position us for success in Quebec and we will continue to invest in this strategic market."

At Valens, it's Personal.

About The Valens Company

The Valens Company is a leading manufacturer of cannabis products with a mission to bring the benefits of cannabis to the world. The Company provides proprietary cannabis processing services, in addition to best-in-class product development, manufacturing, and commercialization of cannabis consumer packaged goods. The Valens Company's high-quality products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories with a focus on quality and innovation. The Company also manufactures, distributes, and sells a wide range of CBD products in the United States through its subsidiary Green Roads, and distributes medicinal cannabis products to Australia through its subsidiary Valens Australia. In partnership with brand houses, consumer packaged goods companies and licensed cannabis producers around the globe, the Company continues to grow its diverse product portfolio in alignment with evolving cannabis consumer preferences in key markets. Through Valens Labs, the Company is setting the standard in cannabis testing and research and development with Canada's only ISO17025 accredited analytical services lab, named The Centre of Excellence in Plant-Based Science by partner and scientific world leader Thermo Fisher Scientific. Discover more on The Valens Company at http://www.thevalenscompany.com.   

Notice regarding Forward Looking Statements

All information included in this press release, including any information as to the future financial or operating performance and other statements of The Valens Company that express management's expectations or estimates of future performance, other than statements of historical fact, constitute forward-looking information or forward-looking statements within the meaning of applicable securities laws and are based on expectations, estimates and projections as of the date hereof. Forward-looking statements are included for the purpose of providing information about management's current expectations and plans relating to the future. Wherever possible, words such as "plans", "expects", "scheduled", "trends", "forecasts", "future", "indications", "potential", "estimates", "predicts", "anticipate", "to establish", "believe", "intend", "ability to", or statements that certain actions, events or results "may", "should", "could", "would", "might", "will", or are "likely" to be taken, occur or be achieved, or the negative of these words or other variations thereof, have been used to identify such forward-looking information. Specific forward-looking statements include, without limitation, statements regarding the ability to regain compliance with the Nasdaq Listing Rules, and anticipated courses of action.

The risks and uncertainties that may affect forward-looking statements include, among others, the inability to meet the Minimum Bid Requirement or comply with Nasdaq's other listing standards within the prescribed time period, which could result in the delisting of the common shares, Canadian regulatory risk, Australian regulatory risk, U.S. regulatory risk, U.S. border crossing and travel bans, the uncertainties, effects of and responses to the COVID-19 pandemic, reliance on licenses, expansion of facilities, competition, dependence on supply of cannabis and reliance on other key inputs, dependence on senior management and key personnel, general business risk and liability, regulation of the cannabis industry, change in laws, regulations and guidelines, compliance with laws, limited operating history, vulnerability to rising energy costs, unfavorable publicity or consumer perception, product liability, risks related to intellectual property, product recalls, difficulties with forecasts, management of growth and litigation, many of which are beyond the control of The Valens Company. For a more comprehensive discussion of the risks faced by The Valens Company, and which may cause the actual financial results, performance or achievements of The Valens Company to be materially different from estimated future results, performance or achievements expressed or implied by forward-looking information or forward-looking statements, please refer to The Valens Company's latest Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com or on The Valens Company's website at www.thevalenscompany.com. The risks described in such Annual Information Form are hereby incorporated by reference herein. Although the forward-looking statements contained herein reflect management's current beliefs and reasonable assumptions based upon information available to management as of the date hereof, The Valens Company cannot be certain that actual results will be consistent with such forward-looking information. The Valens Company cautions you not to place undue reliance upon any such forward-looking statements. The Valens Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law. Nothing herein should be construed as either an offer to sell or a solicitation to buy or sell securities of The Valens Company.

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SOURCE The Valens Company Inc.

FAQ

What is Bon Jak launched by Valens Company?

Bon Jak is a Quebec-exclusive cannabis brand launched by The Valens Company, featuring various dried flower and cannabis-infused beverages.

When will Bon Jak products be available in Quebec?

The Bon Jak products are expected to be available at SQDC starting September 12, 2022.

What products are included in the Bon Jak brand?

The Bon Jak brand includes dried flower products like BC God Bud and Indica Ground, as well as cannabis-infused beverages like Lime, Grapefruit, and Mango Seltzers.

What is the significance of Bon Jak for The Valens Company?

The launch of Bon Jak demonstrates The Valens Company's commitment to the Quebec market and its strategy to provide tailored products to regional consumers.

How does Valens Company plan to succeed in the Quebec cannabis market?

The Valens Company aims to succeed by delivering unique, regionally focused products at competitive prices, leveraging its innovation and manufacturing capabilities.