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VIP Play, Inc. (VIPZ) selects White Hat Gaming's industry leading PAM platform and traveling wallet™ to power US sports betting and iGaming expansion

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VIP Play Inc. (VIPZ) has selected White Hat Gaming as its platform provider for US sports betting and iGaming expansion. The partnership will integrate White Hat's Player Account Management (PAM) platform and traveling wallet™ into VIP Play's proprietary technology, alongside their recent partnership with Kambi Group.

Operating in Tennessee as ZenSports since July 2023, VIP Play plans to launch in Tennessee and West Virginia in 2025. The company will utilize White Hat's platform features, including their proprietary cashier, iCasino content, and bonusing tools, to create a customized platform. White Hat currently powers major US operators like Bally's and Jackpocket.

This strategic partnership follows VIP Play's acquisition of ZenSports' assets in 2022 and aims to establish a differentiated presence in the US online gambling market through additional features and gamification built on top of both licensed software platforms.

VIP Play Inc. (VIPZ) ha scelto White Hat Gaming come fornitore della sua piattaforma per le scommesse sportive negli Stati Uniti e l'espansione dell'iGaming. La partnership integrerà la piattaforma di gestione degli account dei giocatori (PAM) di White Hat e il portafoglio viaggiante™ nella tecnologia proprietaria di VIP Play, insieme alla loro recente collaborazione con Kambi Group.

Operando in Tennessee come ZenSports da luglio 2023, VIP Play prevede di lanciare in Tennessee e Virginia Occidentale nel 2025. L'azienda utilizzerà le funzionalità della piattaforma di White Hat, inclusi il loro cassa proprietario, contenuti di iCasino e strumenti di bonus, per creare una piattaforma personalizzata. White Hat attualmente supporta importanti operatori statunitensi come Bally's e Jackpocket.

Questa partnership strategica segue l'acquisizione da parte di VIP Play degli asset di ZenSports nel 2022 e mira a stabilire una presenza differenziata nel mercato del gioco online negli Stati Uniti attraverso funzionalità aggiuntive e gamification costruite su entrambe le piattaforme software autorizzate.

VIP Play Inc. (VIPZ) ha seleccionado a White Hat Gaming como su proveedor de plataforma para las apuestas deportivas en EE. UU. y la expansión de iGaming. La asociación integrará la plataforma de gestión de cuentas de jugadores (PAM) de White Hat y el monedero viajero™ en la tecnología propietaria de VIP Play, junto con su reciente colaboración con Kambi Group.

Operando en Tennessee como ZenSports desde julio de 2023, VIP Play planea lanzarse en Tennessee y Virginia Occidental en 2025. La empresa utilizará las características de la plataforma de White Hat, incluyendo su caja propietaria, contenido de iCasino y herramientas de bonificación, para crear una plataforma personalizada. White Hat actualmente impulsa a importantes operadores estadounidenses como Bally's y Jackpocket.

Esta asociación estratégica sigue a la adquisición por parte de VIP Play de los activos de ZenSports en 2022 y tiene como objetivo establecer una presencia diferenciada en el mercado de juegos en línea de EE. UU. a través de características adicionales y gamificación construidas sobre ambas plataformas de software licenciadas.

VIP Play Inc. (VIPZ)는 미국 스포츠 베팅 및 iGaming 확장을 위해 White Hat Gaming을 플랫폼 제공업체로 선택했습니다. 이 파트너십은 White Hat의 플레이어 계정 관리(PAM) 플랫폼과 여행 지갑™을 VIP Play의 독점 기술에 통합할 것이며, Kambi Group과의 최근 파트너십도 포함됩니다.

2023년 7월부터 ZenSports로 테네시에서 운영되고 있는 VIP Play는 2025년에 테네시와 웨스트 버지니아에서 출시할 계획입니다. 이 회사는 White Hat의 플랫폼 기능, 즉 독점 캐셔, iCasino 콘텐츠 및 보너스 도구를 활용하여 맞춤형 플랫폼을 구축할 것입니다. White Hat은 현재 Bally's와 Jackpocket과 같은 주요 미국 운영자를 지원하고 있습니다.

이 전략적 파트너십은 2022년 VIP Play가 ZenSports의 자산을 인수한 이후 이루어졌으며, 추가 기능과 게임화(gamification)를 통해 미국 온라인 도박 시장에서 차별화된 존재감을 확립하는 것을 목표로 하고 있습니다.

VIP Play Inc. (VIPZ) a sélectionné White Hat Gaming comme fournisseur de plateforme pour les paris sportifs aux États-Unis et l'expansion de l'iGaming. Le partenariat intégrera la plateforme de gestion des comptes joueurs (PAM) de White Hat et le portefeuille de voyage™ dans la technologie propriétaire de VIP Play, en plus de leur récente collaboration avec Kambi Group.

Opérant dans le Tennessee sous le nom de ZenSports depuis juillet 2023, VIP Play prévoit de se lancer dans le Tennessee et la Virginie-Occidentale en 2025. L'entreprise utilisera les fonctionnalités de la plateforme de White Hat, y compris leur caisse propriétaire, le contenu iCasino et les outils de bonus, pour créer une plateforme personnalisée. White Hat soutient actuellement de grands opérateurs américains tels que Bally's et Jackpocket.

Ce partenariat stratégique fait suite à l'acquisition par VIP Play des actifs de ZenSports en 2022 et vise à établir une présence différenciée sur le marché des jeux en ligne aux États-Unis grâce à des fonctionnalités supplémentaires et à la gamification construites sur les deux plateformes logicielles licenciées.

VIP Play Inc. (VIPZ) hat White Hat Gaming als Plattformanbieter für Sportwetten und iGaming-Erweiterungen in den USA ausgewählt. Die Partnerschaft wird die Player Account Management (PAM)-Plattform von White Hat und das Traveling Wallet™ in die proprietäre Technologie von VIP Play integrieren, zusammen mit ihrer kürzlichen Partnerschaft mit Kambi Group.

VIP Play, das seit Juli 2023 in Tennessee als ZenSports tätig ist, plant eine Einführung in Tennessee und West Virginia im Jahr 2025. Das Unternehmen wird die Funktionen der White Hat-Plattform nutzen, einschließlich ihres proprietären Kassensystems, iCasino-Inhalten und Bonustools, um eine maßgeschneiderte Plattform zu schaffen. White Hat unterstützt derzeit große US-Betreiber wie Bally's und Jackpocket.

Diese strategische Partnerschaft folgt der Übernahme der Vermögenswerte von ZenSports durch VIP Play im Jahr 2022 und zielt darauf ab, eine differenzierte Präsenz im US-amerikanischen Online-Glücksspielmarkt durch zusätzliche Funktionen und Gamification auf Basis beider lizenzierten Softwareplattformen zu schaffen.

Positive
  • Strategic partnership with established platform provider White Hat Gaming
  • Planned expansion into Tennessee and West Virginia markets in 2025
  • Integration of industry-proven PAM platform and traveling wallet™ technology
  • Access to White Hat's iCasino content and bonusing tools
Negative
  • Currently operating in market (Tennessee only)
  • Platform launch and expansion not expected until 2025

Insights

The strategic partnership between VIP Play and White Hat Gaming represents a sophisticated multi-vendor approach to entering the US online gambling market. By combining White Hat's PAM platform and traveling wallet™ with Kambi's sportsbook capabilities, VIP Play is assembling a tech stack that rivals established operators while maintaining the flexibility to build proprietary features.

The traveling wallet™ technology is particularly significant as it enables seamless fund movement across state lines - a critical competitive advantage in multi-state operations that reduces friction in user experience and promotes customer retention. White Hat's proven track record with major operators like Bally's validates the platform's scalability and regulatory compliance capabilities.

The Tennessee and West Virginia markets represent a calculated entry point, with Tennessee's sports-betting-only market estimated at $4.1 billion in annual handle and West Virginia's combined sports betting and iGaming market showing strong growth potential. The company's strategy to build custom features on top of licensed platforms indicates a focus on differentiation in a market where user acquisition costs typically range from $250 to $500 per customer.

The evolution from ZenSports acquisition to a multi-state operator demonstrates clear strategic progression, though execution risks remain in platform integration and marketing effectiveness. The partnership structure suggests a faster time-to-market compared to building proprietary solutions, while maintaining control over the user experience through customization capabilities.

VIP Play, Inc. (VIPZ) has chosen White Hat Gaming to power their online gambling platform in Tennessee (currently operating as ZenSports) and in additional US states as VIP Play, Inc. expands within the U.S. online gambling market. This announcement follows the recent partnership agreement between VIP Play, Inc. and Kambi Group.

SARASOTA, Fla., Feb. 13, 2025 /PRNewswire/ -- VIP Play, Inc. (formerly known as KeyStar Corp.) acquired the assets of the ZenSports platform in 2022, and has operated in Tennessee as ZenSports since July 2023. VIP Play, Inc. boasts an innovative understanding of sports wagering and expects to use the White Hat platform, in addition to their own proprietary technology & Kambi Turnkey Sportsbook, to build an entirely customised version of the platform compared to what is available today.

Under the terms of the partnership, VIP Play, Inc. will integrate White Hat's PAM platform solution into VIP Play's current proprietary technology platform, and in conjunction with VIP Play's recent announcement with Kambi Group, the world's' trusted online sports betting platform, will power VIP Play in multiple states, combining the collective strengths of industry leading partners. VIP Play will build additional features and gamification on top of both licensed software platforms to differentiate from existing competitors.

White Hat boasts a powerful player account management platform, proprietary cashier, traveling wallet™ as well as a suite of iCasino content, bonusing tools, and external integrations. White Hat technology powers prominent U.S. operators such as Bally's and Jackpocket to achieve scalable operational success in the competitive US landscape.

Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: "This partnership with White Hat is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sports betting and online casino presence in the U.S. We are excited to launch VIP Play in Tennessee and West Virginia in 2025, powered by the combination of industry leading partners such as White Hat Gaming and Kambi Group. We remain committed to building on top of these licensed software platforms to differentiate VIP Play from our competition in ways only the VIP team can."

Phil Gelvan, White Hat Gaming.CEO, said: "We are excited to partner with an innovative US operator such as VIP Play, Inc.. We are confident that our core technology, including our best-in-class PAM solution, will not only enhance the VIP Play experience, but also compliment VIP Play's internal differentiation initiatives. We are thrilled that VIP Play, Inc. will utilize our best-in-class traveling wallet™ to power their US expansion in 2025 as a new, premier, multi-state operator."

About VIP Play, Inc.

VIP Play, Inc. (OTC: VIPZ) is an online gaming operator, currently doing business in the state of Tennessee as ZenSports. VIP Play, Inc. boasts a history of innovation within the sports betting industry, exemplified by the recently-launched Big Game Sweepstakes, a sweepstakes-style promotion in November 2024, exclusive to Tennessee sports bettors.

VIP Play, Inc. is excited to continue innovating within the online gaming industry and to build their own technology in coordination with White Hat Gaming & Kambi Group to build never-seen-before features, offerings, and marketing to the US gambling industry.

About White Hat Gaming.

White Hat Gaming is a B2B provider with over 600 staff, providing a secure, scalable and flexible state-of-the-art platform to our clients. Our proprietary product includes a best-in-class player account management (PAM), cashier and an award-winning traveling wallet™ via a fully centralized back office. Our modular managed service offering, including customer support, payments, risk & fraud, and compliance support allows operators to outsource whilst maintaining the flexibility to bring ancillary services in-house. As an aggregator of third-party providers, White Hat Gaming provides market-leading content, including sportsbooks and over 130 leading games providers.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/vip-play-inc-vipz-selects-white-hat-gamings-industry-leading-pam-platform-and-traveling-wallet-to-power-us-sports-betting-and-igaming-expansion-302376058.html

SOURCE VIP Play, Inc.

FAQ

When will VIPZ launch operations in Tennessee and West Virginia?

VIP Play (VIPZ) plans to launch operations in Tennessee and West Virginia in 2025.

What technology platforms will VIPZ use for its US sports betting operations?

VIPZ will use White Hat Gaming's PAM platform and traveling wallet™, combined with Kambi Group's sportsbook platform and their own proprietary technology.

Where does VIPZ currently operate its online gambling services?

VIPZ currently operates in Tennessee under the ZenSports brand since July 2023.

What features will VIPZ gain from the White Hat Gaming partnership?

VIPZ will gain access to White Hat's player account management platform, proprietary cashier, traveling wallet™, iCasino content, bonusing tools, and external integrations.

When did VIPZ acquire the ZenSports platform?

VIPZ (formerly KeyStar Corp.) acquired the assets of the ZenSports platform in 2022.

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