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Fresh Vine Wine, Inc. Announces Partnership with CRAVE American Kitchen & Sushi Bar

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Fresh Vine Wine, Inc. (NYSE American: VINE) has partnered with CRAVE American Kitchen & Sushi Bar to offer its premium low-carb wines as part of a newly curated menu available at all twelve CRAVE locations across Minnesota, Iowa, and the Dakotas. This collaboration aims to provide customers with a unique dining experience that aligns with health consciousness trends. The partnership will feature popular varietals such as Chardonnay and Cabernet Sauvignon, complementing CRAVE's diverse menu. Fresh Vine anticipates expanding its distribution partnerships in 2022 to enhance growth in the health-focused wine segment.

Positive
  • Partnership with CRAVE American Kitchen & Sushi Bar enhances brand visibility.
  • Focus on health-conscious consumers aligns with market trends for lower carb wines.
  • Plans to introduce two more distribution partners in 2022 to boost growth.
Negative
  • None.

MINNEAPOLIS, Jan. 12, 2022 /PRNewswire/ -- Fresh Vine Wine, Inc. (NYSE American: VINE) today announced a partnership with CRAVE American Kitchen & Sushi Bar as the premium wine pairing with special lunch and dinner menus rolling out to all twelve CRAVE locations based in Minnesota, Iowa, North and South Dakota, including a location in Mall of America. Kaskaid Hospitality owns and operates twelve CRAVE American Kitchen & Sushi Bar restaurant locations nationwide. The Fresh Vine Wine premium lower carb, lower sugar and calorie varietals are to be paired with the American eclectic menu offered by CRAVE include the bestselling Chardonnay and Cabernet Sauvignon.  

"We are honored to partner with Fresh Vine Wine offering our CRAVE customers the opportunity to enjoy the unique collection of bold, crisp, and creamy wines that embody a deeper connection with the active lifestyles our likeminded customers live," says Kam Talebi, owner of Kaskaid Hospitality, and CRAVE American Kitchen & Sushi Bar restaurants. "Even more, we are excited as our partnership is the perfect fit for the new year offering enjoyment without any guilt!" 

As of December 20, 2021, CRAVE customers can enjoy Fresh Vine Wine with delicious lunch and dinner specials including a roasted pear blueberry salad, steelhead trout, topped off with pumpkin bread pudding for dessert.

"Our premium wines are the perfect blend for CRAVE menu inclusion and we are thrilled to partner to offer customers the ultimate dining and drink experience," says Janelle Anderson, CEO Fresh Vine Wine, Inc. "We look forward to partnering with new and exciting distributors in the coming year in markets across the country, who like our wines, serve consumers an approachable yet premium, elevated experience." 

Fresh Vine Wine anticipates the introduction of two additional new distribution partners in the first half of 2022, adding to the brand's existing and latest partnerships with e-commerce, restaurant chain and grocery, as consumer demand for lower carb, health-conscious wine accelerates.

About Fresh Vine Wine, Inc.

Fresh Vine Wine, Inc. (NYSE American: VINE) is a premier producer of low carb, low calorie premium wines in the United States, kicking off a 2022 growth plan following its IPO in mid-December 2021. Fresh Vine Wine's brand vision is to lead the emerging "Better For You" category, as health trends continue to accelerate in the US marketplace.  The 2020 US wine market was a $69B category.    Fresh Vine Wine plans to accelerate growth in 2022 by amplifying its marketing, expanding product offerings and expanding its team.   Fresh Vine Wine positions its core brand lineup as an affordable luxury, retailing between $14.99-$22.99. Fresh Vine Wine's varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir, and Rosé.

About CRAVE

CRAVE American Kitchen & Sushi Bar was built out of a passion to create a dining experience unlike any other. We combine quality-sourced ingredients, chic ambiance, outstanding service, and diverse menu choices to create an unforgettable dining experience. The energy of the restaurant is all encompassing – the buzz of guests and staff, the warm and open design, the modern sushi bar, the fresh spin on American cuisine, and the sense of discovery around every corner. A CRAVE guest will leave knowing they experienced just the right mix of great food, entertainment, and service in what can only be defined as The CRAVE Experience. CRAVE is a proud member of Certified SC Grown's "Fresh on the Menu" program supporting local growers and producers and utilizing seasonal, sustainable ingredients from a variety of area farms. CRAVE has 12 locations: 9 in MN, 1 in Iowa, 1 in ND, 1 SD, including a Mall of America location.

Forward-Looking Statements

This press release includes forward-looking statements. These forward-looking statements generally can be identified by the use of words such as "anticipate," "expect," "plan," "could," "may," "will," "believe," "estimate," "forecast," "goal," "project," and other words of similar meaning. These forward-looking statements address various matters including statements regarding the timing or nature of future operating or financial performance or other events. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statement. Applicable risks and uncertainties include, among others, the Company's ability to hire additional personnel and to manage the growth of its business; the Company's reliance on its brand name, reputation and product quality; the Company's ability to adequately address increased demands that may be placed on its management, operational and production capabilities; the effectiveness of the Company's advertising and promotional activities and investments; the Company's reliance on celebrities to endorse its wines and market its brand; general competitive conditions; fluctuations in consumer demand for wine; overall decline in the health of the economy and consumer discretionary spending; the occurrence of adverse weather events, natural disasters, public health emergencies, or other unforeseen circumstances that may cause delays to or interruptions in the Company's operations; risks associated with disruptions in the Company's supply chain for grapes and raw and processed materials; the impact of COVID-19 and its variants on the Company's customers, suppliers, business operations and financial results; disrupted or delayed service by the distributors the Company relies on for the distribution of its wines; the Company's ability to successfully execute its growth strategy; the Company's success in retaining or recruiting, or changes required in, its officers, key employees or directors; the Company's ability to protect its trademarks and other intellectual property rights; the Company's ability to comply with laws and regulations affecting its business, including those relating to the manufacture, sale and distribution of wine; claims, demands and lawsuits to which the Company may be subject and the risk that its insurance or indemnities coverage may not be sufficient; the Company's ability to operate, update or implement its IT systems; the Company's ability to successfully pursue strategic acquisitions and integrate acquired businesses; the Company's potential ability to obtain additional financing when and if needed; the Company's founders' significant influence over the Company; and the risks identified in the Company's other filings with the SEC. The Company cautions investors not to place considerable reliance on the forward-looking statements contained in this press release. You are encouraged to read the Company's filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and the Company undertakes no obligation to update or revise any of these statements. The Company's business is subject to substantial risks and uncertainties, including those referenced above. Investors, potential investors, and others should give careful consideration to these risks and uncertainties.

Contact: freshvinewine@jonesworks.com

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SOURCE Fresh Vine Wine, Inc.

FAQ

What is the significance of the partnership between Fresh Vine Wine and CRAVE?

The partnership allows Fresh Vine Wine to feature its premium low-carb wines at CRAVE locations, increasing brand visibility and catering to health-conscious consumers.

Which wines are included in the CRAVE menu collaboration?

The CRAVE menu will include Fresh Vine Wine's bestselling varietals such as Chardonnay and Cabernet Sauvignon.

What are Fresh Vine Wine's plans for growth in 2022?

Fresh Vine Wine aims to expand its distribution partnerships and enhance marketing efforts to capitalize on increasing consumer demand for health-friendly wines.

Where can CRAVE customers find Fresh Vine Wine?

Fresh Vine Wine will be available at all twelve CRAVE locations in Minnesota, Iowa, North Dakota, and South Dakota.

What is the target market for Fresh Vine Wine's products?

Fresh Vine Wine targets health-conscious consumers looking for lower carb, lower sugar, and lower calorie wine options.

Fresh Vine Wine, Inc.

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