Viking Launches New “Explorers’ Sale”
Viking (NYSE: VIK) has announced the Explorers' Sale, offering special booking incentives for North American travelers until January 31, 2025. The promotion includes fares starting at $1,999 per person, up to free international airfare on select itineraries, and a $25 deposit for all itineraries, plus additional savings for new and returning guests.
The company offers voyages across all seven continents, covering more than 500 ports in over 85 countries. Featured itineraries include the 8-day Iconic Western Mediterranean, 15-day Northern Lights expedition, 15-day Grand European Tour, 12-day Pharaohs & Pyramids, and 13-day Antarctic Explorer.
Viking has received multiple prestigious awards in 2024, including #1 rankings for Oceans, Rivers, and Expeditions from Condé Nast Traveler, and 'World's Best' recognition from Travel + Leisure. The company was also named Best Luxury Line by U.S. News & World Report for the fourth consecutive year.
Viking (NYSE: VIK) ha annunciato l'Explorers' Sale, offrendo incentivi speciali per le prenotazioni per i viaggiatori nordamericani fino al 31 gennaio 2025. La promozione include tariffe a partire da $1,999 a persona, fino all'offerta di voli internazionali gratuiti su alcuni itinerari, e un versamento di $25 per tutti gli itinerari, oltre a risparmi aggiuntivi per nuovi e vecchi ospiti.
L'azienda offre crociere su tutti i sette continenti, coprendo oltre 500 porti in più di 85 paesi. Tra gli itinerari in evidenza ci sono l'Iconic Western Mediterranean di 8 giorni, l'espedizione Northern Lights di 15 giorni, il Grand European Tour di 15 giorni, il Pharaohs & Pyramids di 12 giorni e l'Antarctic Explorer di 13 giorni.
Viking ha ricevuto diversi premi prestigiosi nel 2024, tra cui il primo posto per Oceani, Fiumi ed Espedizioni da Condé Nast Traveler, e il riconoscimento di 'Migliore del Mondo' da Travel + Leisure. L'azienda è stata anche nominata Migliore linea di lusso da U.S. News & World Report per il quarto anno consecutivo.
Viking (NYSE: VIK) ha anunciado la Explorers' Sale, ofreciendo incentivos especiales de reserva para los viajeros norteamericanos hasta el 31 de enero de 2025. La promoción incluye tarifas a partir de $1,999 por persona, hasta boletos aéreos internacionales gratuitos en itinerarios seleccionados, y un depósito de $25 para todos los itinerarios, además de ahorros adicionales para nuevos y antiguos huéspedes.
La compañía ofrece viajes por los siete continentes, cubriendo más de 500 puertos en más de 85 países. Los itinerarios destacados incluyen el Icónico Mediterráneo Occidental de 8 días, la expedición Northern Lights de 15 días, el Gran Tour Europeo de 15 días, los Faraones y Pirámides de 12 días, y el Explorador Antártico de 13 días.
Viking ha recibido múltiples premios prestigiosos en 2024, incluidos los puestos #1 en Océanos, Ríos y Expediciones por parte de Condé Nast Traveler, y el reconocimiento de 'Mejor del Mundo' por Travel + Leisure. La compañía también fue nombrada Mejor Línea de Lujo por U.S. News & World Report por cuarto año consecutivo.
Viking (NYSE: VIK)은 2025년 1월 31일까지 북미 여행객을 위한 특별 예약 인센티브를 제공하는 Explorers' Sale을 발표했습니다. 이번 프로모션에는 1인당 $1,999부터 시작하는 요금과 일부 노선에서 제공되는 무료 국제 항공권, 그리고 모든 노선에 대해 $25의 보증금이 포함되어 있으며, 신규 및 기존 손님을 위한 추가 할인도 제공됩니다.
회사는 7개 대륙 전역에서 500개 이상의 항구와 85개 이상의 국가를 포함한 항해를 제공합니다. 포함된 코스는 8일간의 아이코닉 서부 지중해, 15일간의 노던 라이트 탐사, 15일간의 그랜드 유럽 투어, 12일간의 파라오와 피라미드, 13일간의 남극 탐험가가 있습니다.
Viking은 2024년 Condé Nast Traveler에서 바다, 강, 탐사 분야에서 #1 순위를 포함하여 여러 권위 있는 상을 수상하였으며, Travel + Leisure로부터 '세계 최고의' 인정을 받았습니다. 또한 U.S. News & World Report에서 4년 연속 럭셔리 라인으로 선정되었습니다.
Viking (NYSE: VIK) a annoncé l'Explorers' Sale, offrant des incitations à la réservation spéciales pour les voyageurs nord-américains jusqu'au 31 janvier 2025. La promotion comprend des tarifs à partir de 1 999 $ par personne, jusqu'à des vols internationaux gratuits sur certains itinéraires, et un dépôt de 25 $ pour tous les itinéraires, ainsi que des économies supplémentaires pour les nouveaux et les anciens clients.
L'entreprise propose des croisières sur tous les sept continents, couvrant plus de 500 ports dans plus de 85 pays. Les itinéraires en vedette comprennent l'Iconic Western Mediterranean de 8 jours, l'expédition Northern Lights de 15 jours, le Grand European Tour de 15 jours, les Pharaons et Pyramides de 12 jours, et l'Antarctic Explorer de 13 jours.
Viking a reçu de nombreux prix prestigieux en 2024, y compris des classements #1 pour les Océans, les Rivières et les Expéditions par Condé Nast Traveler, et la reconnaissance de 'Meilleur au Monde' par Travel + Leisure. L'entreprise a également été nommée Meilleure Ligne de Luxe par U.S. News & World Report pour la quatrième année consécutive.
Viking (NYSE: VIK) hat den Explorers' Sale angekündigt und bietet besondere Buchungsanreize für nordamerikanische Reisende bis zum 31. Januar 2025 an. Die Aktion umfasst Preise ab 1.999 $ pro Person, kostenlose internationale Flugtickets auf ausgewählten Routen und eine Anzahlung von 25 $ für alle Routen sowie zusätzliche Ersparnisse für neue und wiederkehrende Gäste.
Das Unternehmen bietet Reisen auf allen sieben Kontinenten an und bedient über 500 Häfen in mehr als 85 Ländern. Zu den Highlight-Itineraren gehören die 8-tägige Iconic Western Mediterranean, die 15-tägige Northern Lights Expedition, die 15-tägige Grand European Tour, die 12-tägigen Pharaonen & Pyramiden und der 13-tägige Antarctic Explorer.
Viking wurde im Jahr 2024 mit mehreren renommierten Preisen ausgezeichnet, darunter die #1-Rankings für Ozeane, Flüsse und Expeditionen von Condé Nast Traveler sowie die Auszeichnung 'World's Best' von Travel + Leisure. Das Unternehmen wurde außerdem von U.S. News & World Report zum vierten Mal in Folge zur besten Luxuskreuzfahrtlinie gekürt.
- Comprehensive sale offering competitive starting prices at $1,999
- Free international airfare available on select itineraries
- Low deposit requirement of $25 for all itineraries
- #1 ranking in three categories by Condé Nast Traveler
- Multiple industry awards and recognitions in 2024
- None.
Insights
The Explorers' Sale represents a strategic move by Viking during the important "Wave Season" - the peak booking period for cruise lines. The $1,999 starting price point and $25 deposit are positioned as aggressive market penetration tactics, significantly lowering the barrier to entry for potential customers. The inclusion of free international airfare on select itineraries adds substantial perceived value, potentially translating to
Viking's extensive portfolio covering 500+ ports across 85+ countries demonstrates strong market positioning and operational scale. Their recent accolades from Condé Nast Traveler, Travel + Leisure and Forbes Travel Guide validate their premium market position and could support higher pricing power despite the promotional offering.
This promotional campaign is strategically timed to capitalize on the cruise industry's important first-quarter booking window. The extended booking window for 2025-2027 voyages indicates a focus on securing long-term revenue streams and improving cash flow visibility. The
The multi-tiered incentive structure (special fares, airfare inclusion, reduced deposits and loyalty rewards) is designed to drive both new customer acquisition and repeat bookings. This comprehensive approach typically yields higher conversion rates and stronger advance booking patterns, essential for optimal fleet utilization and revenue management.
Currently Running Through January 31, “Wave Season” Offer Applies to Small Ship Voyages Across All Seven Continents
Viking today announced the Explorers’ Sale, providing North American travelers with new booking incentives across the company’s extensive range of river, ocean and expedition voyages. From now through January 31, 2025, Viking is offering special fares starting at
Viking explores all seven continents, with river, ocean and expedition voyages calling in more than 500 ports in more than 85 countries. Highlights of the company’s most popular itineraries include:
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Iconic Western Mediterranean (8 days;
Barcelona –Rome ) – France’s famed southern coast and Italy’s Renaissance treasures take center stage on this eight-day Mediterranean sojourn. Immerse yourself in Catalonian and Tuscan art, architecture and history during overnights inBarcelona andTuscany . In the South ofFrance , call on historic Montpellier and picturesqueMarseille , and visitMonte Carlo , Monaco’s glamorous city by the sea. -
In Search of the Northern Lights (15 days;
London – Bergen) – Experience a land where dawn and twilight merge on the edges of the long Arctic night. Sailing far north during Norway’s winter, witness snow-covered landscapes dotted with rugged mountains and steep fjords, and seek out the brilliant aurora borealis dancing in the night sky. Delve into Sami legends and World War II history, and immerse yourself in the Norwegian Arctic as you join us on this illuminating voyage. -
Grand European Tour (15 days;
Budapest –Amsterdam ) – Admire Rhine Valley vistas from a 900-year-old castle. Sample the culinary delights of Austria’s Wachau Valley. Learn the Viennese waltz, visit Melk’s Benedictine Abbey and delve into Nuremberg’s World War II history. Indulge your senses on this 15-day journey spanning the best ofEurope , tracing the Rhine, Main and Danube rivers between the windmill-dotted waterways ofHolland and the stunning landscapes ofHungary , with engaging encounters at every bend. -
Rhine Getaway (8 days;
Basel –Amsterdam ) – Admire Rhine Valley vistas from a 900-year-old castle. Sample the culinary delights of Austria’s Wachau Valley. Learn the Viennese waltz, visit Melk’s Benedictine Abbey and delve into Nuremberg’s World War II history. Indulge your senses on this 15-day journey spanning the best ofEurope , tracing the Rhine, Main and Danube rivers between the windmill-dotted waterways ofHolland and the stunning landscapes ofHungary , with engaging encounters at every bend. -
Pharaohs & Pyramids (12 days;
Cairo roundtrip) – Uncover the ancient secrets ofEgypt amid the welcoming culture of today. See the pyramids from astride a majestic camel. Explore the Temple of Karnak’s 136 soaring pillars. Visit Queen Nefertari’s tomb in the Valley of the Queens. Skim the waters of the Nile by traditional felucca. Enjoy the fragrances of Aswan’s spice market. Join our expert Egyptologists on a 12-day cruisetour throughEgypt on board our modern Nile ships, owned and operated by Viking. -
Mississippi Delta Explorer (8 days;
New Orleans –Memphis ) – Discover Darrow, the gateway to the grand homes of the Lower Mississippi and explore the fascinating towns along the banks of theMississippi that preserve the memory of the American South’s early history. Learn about Natchez’s French and Acadian heritage and pay your respects at theVicksburg battlefield. Savor delicious Cajun and Creole cuisine, as well as Memphis’s famous barbecue, as you celebrate musical legends in the birthplace of rock ’n’ roll. - Antarctic Explorer (13 days; Buenos Aries – Ushuaia) – This ultimate adventure takes you to the Antarctic peninsula, where you will witness towering glaciers, snow-covered landscapes, immense icebergs and once-in-a-lifetime wildlife viewing. In the footsteps of explorers such as Amundsen, Shackleton and Scott, you will be one of the few to discover the world’s last truly wild frontier. Each day brings new surprises and the opportunity to change plans to maximize wildlife sightings and adapt to ever-changing weather.
Viking was rated #1 for Oceans, #1 for Rivers and #1 for Expeditions, by Condé Nast Traveler in the 2024 Readers’ Choice Awards for the second consecutive year. Viking was also named a “World’s Best” for oceans, rivers and expeditions in Travel + Leisure’s 2024 World’s Best Awards. No other travel company has simultaneously received the same honors from both publications—something Viking has now achieved two years in a row. Viking was named Best Luxury Line, Best Line for Couples and Best Line in the Mediterranean in
Booking Details
From now through January 31, 2025, Viking is offering North American travelers the Explorers’ Sale, with all-inclusive voyages starting at
Media Assets
For more information about Viking, or for images and b-roll, please contact vikingpr@edelman.com.
About Viking
Viking (NYSE: VIK) was founded in 1997 and provides destination-focused journeys on rivers, oceans, and lakes around the world. Designed for curious travelers with interests in science, history, culture and cuisine, Chairman and CEO Torstein Hagen often says Viking offers experiences For The Thinking Person™. Viking has more than 450 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler in the 2023 and 2024 Readers’ Choice Awards. Viking is also rated a “World’s Best” for rivers, oceans and expeditions by Travel + Leisure. No other travel company has simultaneously received the same honors by both publications. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com. For Viking’s award-winning enrichment channel, visit www.viking.tv.
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Email: vikingpr@edelman.com
Source: Viking
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