ViacomCBS Announces Global Appointments

Rhea-AI Summary

ViacomCBS (NASDAQ: VIAC, VIACA) has announced a restructured leadership model unifying its US and international operations. Chris McCarthy and Brian Robbins are appointed as Presidents & CEOs for MTV Entertainment Group and Nickelodeon, respectively, while George Cheeks expands his role to oversee the global content strategy. This realignment aims to enhance global brand management and content licensing, leveraging ViacomCBS' reach of 4.1 billion homes across 180 countries. Additional changes include Dan Cohen's expanded distribution responsibilities and Barbara Zaneri's new title as Chief Program Acquisitions Officer.

Positive

• Unified global leadership structure to enhance brand management.
• Expanded global reach with 4.1 billion homes in 180 countries.
• Increased focus on content licensing and acquisitions.

Negative

• None.

ViacomCBS Inc. (NASDAQ: VIAC, VIACA) today announced that it will unify the company’s US and international businesses under a simplified global leadership structure. Effective immediately, Chris McCarthy and Brian Robbins are each promoted to the role of President & CEO, with global oversight for their respective brand groups, MTV Entertainment Group and Nickelodeon. In addition, George Cheeks, President and CEO, CBS, will expand his role to include responsibility for a global content strategy across ViacomCBS’ FTA networks around the world.

Chris McCarthy (Photo: Business Wire)

McCarthy, Robbins and Cheeks will continue to report to Bob Bakish, President & CEO, ViacomCBS, and work closely with Raffaele Annecchino, President & CEO of ViacomCBS Networks International (VCNI). International brand leadership will be realigned under this new structure.

In addition, Dan Cohen, President of ViacomCBS Global Distribution Group, will add distribution of ViacomCBS International Studios content to his group's mandate, which will now oversee all ViacomCBS content licensing and distribution globally. Barbara Zaneri assumes the title of Chief Program Acquisitions Officer for ViacomCBS, to reflect her expanded role leading all acquisitions globally across linear, streaming and pay. Zaneri will continue to report to McCarthy and partner closely with leaders across ViacomCBS and VCNI.

“These changes enable a truly global approach to brand management, content acquisitions and licensing across ViacomCBS’ networks around the world,” said Bob Bakish. “With a global reach of 4.1 billion cumulative homes in over 180 countries, our globally aligned leadership structure will ensure that our internationally recognized brands and content are ubiquitous across every platform and every market.”

About ViacomCBS

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions.

For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20210701005504/en/

FAQ

What leadership changes has ViacomCBS announced on July 1, 2021?

ViacomCBS announced a unified global leadership structure, promoting Chris McCarthy and Brian Robbins to Presidents & CEOs of MTV Entertainment Group and Nickelodeon, respectively.

How will the leadership changes at ViacomCBS affect international operations?

The changes aim to enhance global brand management and content strategy across ViacomCBS' international operations, with a focus on leveraging its extensive global reach.

What is the significance of the new roles for Chris McCarthy and Brian Robbins at ViacomCBS?

Chris McCarthy and Brian Robbins will have global oversight of their respective brand groups, aiming to align and streamline operations across the company.

Who is responsible for the global content strategy at ViacomCBS after the leadership changes?

George Cheeks will expand his responsibilities to include the global content strategy for ViacomCBS’ free-to-air networks.

What new title has Barbara Zaneri received in the restructured leadership at ViacomCBS?

Barbara Zaneri has been appointed Chief Program Acquisitions Officer, reflecting her expanded role in leading acquisitions across various platforms.