ViacomCBS Announces CMT MUSIC AWARDS Will Move To CBS on Heels of This Year’s Success

Rhea-AI Summary

ViacomCBS is set to broadcast the CMT MUSIC AWARDS globally on CBS starting in 2022, a major event in country music history. This year, the awards saw a growth of over 10% in total viewers and a remarkable 32% increase in P18-34 ratings across six network simulcasts. The event has been celebrated for its unique performances and collaborations since its inception in 2005. ViacomCBS continues to dominate television, being America's Most Watched Network for 13 consecutive seasons. The company continues to innovate with new programming during its inaugural Country Music Week.

Positive

• CMT MUSIC AWARDS to premiere globally on CBS in 2022, expanding market reach.
• Over 10% increase in total viewers from last year's event.
• 32% increase in P18-34 ratings indicates strong engagement among younger demographics.
• Event recognized for unique performances, enhancing brand reputation.
• ViacomCBS remains America's Most Watched Network for 13 consecutive seasons.

Negative

• None.

ViacomCBS today announced that on the heels of this year’s success, the CMT MUSIC AWARDS – country music’s only entirely fan-voted award show – and its signature country music tentpole will have its global premiere exclusively on CBS starting in 2022. The annual ViacomCBS owned event will broadcast live from Nashville on CBS on date to be announced. For the 2022 event, CMT will kick off the company’s first ever Country Music Week by hosting week-long special programming and events capped by exclusive director’s cut airings of the CMT MUSIC AWARDS later on CMT and various ViacomCBS platforms.

This year, the CMT MUSIC AWARDS saw more than a 10% increase in total viewers and dominated as the #1 most social program across all of television for the night. Across the six ViacomCBS network simulcast, P18-34 ratings saw a +32% increase over last year’s event.*

Celebrated for its high-powered, world premiere and cross-genre performances, the CMT MUSIC AWARDS have aired live since 2005, delivering Nashville’s biggest party to music fans across the globe. The 2021 show, hosted by superstars Kelsea Ballerini and Kane Brown, featured the most ever first-time collaborations and blended-genre pairings in show history. Standout performances included H.E.R. + Chris Stapleton, Gladys Knight, Mickey Guyton + BRELAND, and NEEDTOBREATHE + Carrie Underwood, who remains the most-awarded artist in CMT Awards history with 22 wins. More information on this year’s show here.

CBS has been America’s Most Watched Network for 13 consecutive seasons and the home of big entertainment events such as THE GRAMMY AWARDS, THE TONY AWARDS, THE KENNEDY CENTER HONORS and this season’s most-watched special, OPRAH WITH MEGHAN AND HARRY: A CBS PRIMETIME SPECIAL.

For additional information and news, visit ViacomCBSPressExpress.com and CMTPress.com.

Source: Nielsen Early Ratings, 6/9/21, L+SD coverage ratings, total viewers=P2+. Social Content Ratings, excluding sports, 6/9/21. Owned Social: Conviva, YouTube Analytics, Facebook, TikTok, Instagram, Snap Analytics, 5/5/21-6/10/21.

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FAQ

When will the CMT MUSIC AWARDS be broadcast on CBS?

The CMT MUSIC AWARDS will have its global premiere exclusively on CBS in 2022.

What was the viewer increase for the CMT MUSIC AWARDS this year?

This year, the CMT MUSIC AWARDS saw over a 10% increase in total viewers.

What demographic showed a significant ratings increase during the CMT MUSIC AWARDS?

The P18-34 demographic saw a 32% increase in ratings compared to last year.

What special programming is CMT planning for its first Country Music Week?

CMT will host week-long special programming and events, culminating in exclusive director's cut airings of the CMT MUSIC AWARDS.

How long has CBS been the most watched network in America?

CBS has been America's Most Watched Network for 13 consecutive seasons.