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Happy Belly's Fast Casual Italian Brand Via Cibo Signs 15-Unit Area Development Agreement in Ontario

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Happy Belly Food Group Inc. announces the signing of a 15-unit area development agreement for the fast casual Italian brand Via Cibo in Ontario. The agreement will lead to the opening of franchised restaurants serving traditional Italian street food. This partnership signifies growth and expansion for Happy Belly in Canada, with commitments for 280 franchised units across seven brands.

Happy Belly Food Group Inc. annuncia la firma di un accordo per lo sviluppo di 15 unità per il marchio di ristorazione veloce italiano Via Cibo in Ontario. L'accordo porterà all'apertura di ristoranti in franchising che serviranno cibo di strada tradizionale italiano. Questa partnership rappresenta una crescita e un'espansione per Happy Belly in Canada, con impegni per 280 unità in franchising distribuite su sette marchi.
Happy Belly Food Group Inc. anuncia la firma de un acuerdo de desarrollo de área para 15 unidades del brand italiano de comida rápida Via Cibo en Ontario. El acuerdo resultará en la apertura de restaurantes franquiciados que ofrecen comida callejera tradicional italiana. Esta alianza significa crecimiento y expansión para Happy Belly en Canadá, con compromisos para 280 unidades franquiciadas en siete marcas.
Happy Belly Food Group Inc.는 온타리오에 위치한 이탈리아 패스트캐주얼 브랜드 Via Cibo의 15개 지역 개발 계약 체결을 발표했습니다. 이 계약에 따라 전통 이탈리아 거리 음식을 제공하는 프랜차이즈 레스토랑이 개장할 예정입니다. 이 파트너십은 캐나다 내에서 Happy Belly의 성장과 확장을 의미하며, 총 7개 브랜드에 걸쳐 280개의 프랜차이즈 유닛에 대한 약속을 포함합니다.
Happy Belly Food Group Inc. annonce la signature d'un accord de développement de zone pour 15 unités de la marque italienne de restauration rapide Via Cibo en Ontario. Cet accord entraînera l'ouverture de restaurants franchisés offrant de la cuisine de rue traditionnelle italienne. Ce partenariat signifie une croissance et une expansion pour Happy Belly au Canada, avec des engagements pour 280 unités franchisées réparties sur sept marques.
Happy Belly Food Group Inc. gibt die Unterzeichnung eines Vertrages über die Entwicklung von 15 Standorten für die italienische Fast-Casual-Marke Via Cibo in Ontario bekannt. Der Vertrag wird zur Eröffnung franchisierter Restaurants führen, die traditionelle italienische Straßennahrung anbieten. Diese Partnerschaft repräsentiert Wachstum und Expansion für Happy Belly in Kanada, mit Verpflichtungen für 280 Franchiseeinheiten über sieben Marken.
Positive
  • Signing a 15-unit area development agreement for Via Cibo in Ontario signifies growth and expansion opportunities for Happy Belly Food Group Inc.

  • The partnership with Scott Grandin, an existing Area Developer, demonstrates the continued success and accelerated franchise growth of Happy Belly.

  • Commitments for 280 franchised units across seven brands in Canada indicate a promising future for Happy Belly's growth and brand presence.

Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - May 1, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands, is pleased to announce that it has signed as of April 30th, 2024, an area development agreement for the province of Ontario for the contractual opening of 15 franchised restaurants of Via Cibo ("Via Cibo"), serving fast casual Italian street food made with fresh traditional ingredients.

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Via Cibo

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"Via Cibo, an all-franchised system is ready for accelerated growth. We are teaming up with one of our existing Area Developers Scott Grandin, who is already overseeing the franchise growth of several of our existing brands: Pirho Fresh Greek Grill, Lettuce Love, Heal Wellness, Yolks Breakfast, Joey Turks and Rosie's Burgers. Since March of last year, Scott has signed commitments for twenty-nine (29) units across 6 brands, and he has no signs of slowing down anytime soon. Scott brings a key element of executable success to our team that will enable Happy Belly to continue its accelerated franchise growth. It is a lot of fun putting the band back together as we maximize the value of our assets with the delivery of disciplined organic growth," said Sean Black, Chief Investment Officer of Happy Belly.

"We look forward to replicating our previous success in franchising as we propel Via Cibo across Canada. Happy Belly now has commitments for two hundred and eighty (280) franchised units with area developers across seven (7) brands in Canada. We are just getting started with our growth here at Happy Belly."

"Working with Shawn Moniz and Sean Black has been a great ride so far and we are just getting started. The brands of Happy Belly are emerging within their categories which makes my life as an area developer significantly easier and a lot more fun to do as we build the business together," said Scott Grandin, Area Developer.

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Via Cibo
Authentic Italian Street food, made with the best traditional ingredients for those looking for fast, fresh food that respects tradition via a chef driven full-service restaurant without the full service. Via Cibo is a fast casual restaurant which offers an experience tailored to your needs. Order from one of our greeters and our servers deliver your fresh authentic dishes to your table in under 10min. Via Cibo is the Italian food Italians talk about. Our kitchen is open, smell the food, watch the cooks, have a bite with friends and share in our love for food!

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Shawn Moniz
Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur, and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/207581

FAQ

What was announced in the press release?

Happy Belly Food Group Inc. signed a 15-unit area development agreement for the fast casual Italian brand Via Cibo in Ontario, leading to the opening of franchised restaurants.

Who is Scott Grandin mentioned in the press release?

Scott Grandin is an existing Area Developer for Happy Belly, overseeing the franchise growth of several brands and contributing to the accelerated growth of the company.

How many franchised units does Happy Belly have commitments for across seven brands in Canada?

Happy Belly has commitments for 280 franchised units across seven brands in Canada, showcasing significant growth potential.

HAPPY BELLY FOOD GRP INC

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