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Vertiqal Studios Engages Quartermast Advisors as Creator Economy M&A Advisor

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Vertiqal Studios (TSX: VRTS) (OTCQB: VERTF) has engaged Quartermast Advisors as its buy-side M&A advisor to identify and execute strategic media acquisitions. This partnership aims to accelerate growth and expand market presence in the digital content space.

The company, which owns gaming and lifestyle social media channels, plans to enhance its content capabilities and strengthen data-driven monetization through strategic acquisitions. This move follows recent transactions including the December 2023 acquisition of Offbeat Studios and December 2024 purchase of four social channels from Viral Nation.

Quartermast's compensation is contingent upon successful transaction completion. Additionally, the company announced the resignation of Rob Segal from its Board of Directors.

Vertiqal Studios (TSX: VRTS) (OTCQB: VERTF) ha incaricato Quartermast Advisors come consulente M&A buy-side per identificare ed eseguire acquisizioni strategiche nel settore dei media. Questa partnership mira ad accelerare la crescita e ad ampliare la presenza sul mercato nello spazio dei contenuti digitali.

L'azienda, che possiede canali social media dedicati ai giochi e allo stile di vita, prevede di migliorare le proprie capacità di contenuto e rafforzare la monetizzazione basata sui dati attraverso acquisizioni strategiche. Questa mossa segue transazioni recenti, tra cui l'acquisizione di Offbeat Studios nel dicembre 2023 e l'acquisto nel dicembre 2024 di quattro canali social da Viral Nation.

Il compenso di Quartermast è subordinato al completamento con successo della transazione. Inoltre, l'azienda ha annunciato le dimissioni di Rob Segal dal suo Consiglio di Amministrazione.

Vertiqal Studios (TSX: VRTS) (OTCQB: VERTF) ha contratado a Quartermast Advisors como su asesor de M&A buy-side para identificar y ejecutar adquisiciones estratégicas en los medios. Esta asociación tiene como objetivo acelerar el crecimiento y expandir la presencia en el mercado en el espacio de contenido digital.

La empresa, que posee canales de redes sociales centrados en juegos y estilo de vida, planea mejorar sus capacidades de contenido y fortalecer la monetización basada en datos a través de adquisiciones estratégicas. Este movimiento sigue a transacciones recientes, incluida la adquisición de Offbeat Studios en diciembre de 2023 y la compra en diciembre de 2024 de cuatro canales sociales de Viral Nation.

La compensación de Quartermast está sujeta a la finalización exitosa de la transacción. Además, la empresa anunció la renuncia de Rob Segal de su Junta Directiva.

Vertiqal Studios (TSX: VRTS) (OTCQB: VERTF)는 Quartermast Advisors를 매수 측 M&A 자문사로 채택하여 전략적인 미디어 인수를 식별하고 실행하고 있습니다. 이 파트너십은 성장 가속화와 디지털 콘텐츠 분야에서의 시장 존재감 확대를 목표로 하고 있습니다.

게임 및 라이프스타일 소셜 미디어 채널을 소유한 이 회사는 콘텐츠 역량을 강화하고 전략적 인수를 통해 데이터 기반 수익화를 강화할 계획입니다. 이 조치는 2023년 12월 Offbeat Studios 인수와 2024년 12월 Viral Nation으로부터의 네 개 소셜 채널 구매와 같은 최근 거래에 이어 나옵니다.

Quartermast의 보상은 거래 완료에 성공하는 조건에 따라 지급됩니다. 또한, 회사는 Rob Segal이 이사회에서 사임한다고 발표했습니다.

Vertiqal Studios (TSX: VRTS) (OTCQB: VERTF) a engagé Quartermast Advisors en tant que conseiller M&A côté acheteur pour identifier et réaliser des acquisitions stratégiques dans les médias. Ce partenariat vise à accélérer la croissance et à élargir la présence sur le marché dans le domaine du contenu numérique.

L'entreprise, qui possède des chaînes de médias sociaux axées sur le jeu et le style de vie, prévoit d'améliorer ses capacités de contenu et de renforcer la monétisation basée sur les données grâce à des acquisitions stratégiques. Ce mouvement fait suite à des transactions récentes, y compris l'acquisition d'Offbeat Studios en décembre 2023 et l'achat en décembre 2024 de quatre chaînes sociales de Viral Nation.

La rémunération de Quartermast est conditionnelle à la réussite de la transaction. De plus, l'entreprise a annoncé la démission de Rob Segal de son conseil d'administration.

Vertiqal Studios (TSX: VRTS) (OTCQB: VERTF) hat Quartermast Advisors als Berater für M&A auf der Käuferseite engagiert, um strategische Media-Akquisitionen zu identifizieren und durchzuführen. Diese Partnerschaft zielt darauf ab, das Wachstum zu beschleunigen und die Marktpräsenz im Bereich der digitalen Inhalte auszubauen.

Das Unternehmen, das über Gaming- und Lifestyle-Social-Media-Kanäle verfügt, plant, seine Inhaltsfähigkeiten zu verbessern und die datenbasierte Monetarisierung durch strategische Akquisitionen zu stärken. Dieser Schritt folgt auf jüngste Transaktionen, darunter die Akquisition von Offbeat Studios im Dezember 2023 und den Kauf von vier Social Channels von Viral Nation im Dezember 2024.

Die Vergütung von Quartermast ist an den erfolgreichen Abschluss der Transaktion gebunden. Zudem gab das Unternehmen die Rücktritt von Rob Segal aus seinem Vorstand bekannt.

Positive
  • Strategic expansion through M&A with specialized advisor indicates structured growth plan
  • Recent successful acquisitions demonstrate execution capability (Offbeat Studios, Viral Nation channels)
  • Performance-based compensation structure with Quartermast aligns interests
Negative
  • Board member Rob Segal's resignation could indicate internal changes or challenges
  • M&A strategy may require significant capital expenditure and integration risks

Toronto, Ontario--(Newsfile Corp. - February 10, 2025) - Vertiqal Studios Corp. (TSX: VRTS) (OTCQB: VERTF) (FSE: 9PY0) (the "Company" or "Vertiqal Studios") - Vertiqal Studios, one of North America's largest owners of gaming and lifestyle social media channels, is pleased to announce that it has engaged Quartermast Advisors ("Quartermast") as its buy-side M&A advisor. Quartermast will assist Vertiqal Studios in identifying and executing strategic media acquisitions to accelerate growth and expand its market presence.

As part of its broader growth strategy, Vertiqal Studios aims to leverage acquisitions to enhance its content capabilities, expand audience reach, and strengthen its data-driven monetization model. With the expertise of Quartermast, a distinguished advisory firm specializing in media, technology, and the creator economy, Vertiqal Studios is well-positioned to evaluate and pursue accretive acquisition opportunities in the evolving digital media landscape.

"We are excited to partner with Quartermast as we take a strategic approach to identifying media assets that align with our vision," said Jon Dwyer, Chairman & CEO of Vertiqal Studios. "This collaboration underscores our commitment to growth through targeted acquisitions that enhance our content ecosystem and drive long-term value for our shareholders."

The move also builds on the momentum from Vertiqal Studios' other recent transactions, including the December 2023 acquisition of Offbeat Studios and its December 2024 purchase of four high-performing social channels from Viral Nation. Vertiqal Studios is now doubling down on its success as it intends to pursue additional acquisition targets to further accelerate its growth.

Quartermast brings extensive experience in mergers and acquisitions, providing Vertiqal Studios with the insights and strategic guidance necessary to navigate the dynamic media industry. The partnership will focus on identifying social media publishers and other media properties that complement Vertiqal Studios' existing leadership in the digital content space.

"We are thrilled to support Vertiqal Studios in its M&A strategy," said James Creech, Founder & Managing Partner of Quartermast. "Their innovative approach to digital media makes them an ideal candidate for strategic acquisitions, and we look forward to helping them identify and execute transactions that accelerate their growth trajectory."

This engagement marks a significant step for Vertiqal Studios as it continues to capitalize on emerging opportunities in digital media, streaming, and content monetization. By aligning with Quartermast, Vertiqal Studios reinforces its commitment to expansion and industry leadership.

Quartermast's compensation is contingent upon the successful completion of a transaction.

Lastly, Vertiqal Studios is announcing the resignation of Rob Segal from its Board of Directors. The Company is immensely grateful to Mr. Segal for his diligent support and guidance throughout his time serving on the Board and wishes him the very best in the future.

About Vertiqal Studios

Vertiqal Studios, owners of one of North America's largest gaming and lifestyle network on social media, is a digital strategy, creative, and distribution holding company. The Company specializes in the creation and distribution of viral videos for brands and advertisers to create always-on digital strategies that live authentically in Gen Z and Millennial culture. Vertiqal Studios partners with leading brands to develop strategic solutions, creative ideation, and content production, while also providing distribution and amplification through its Owned & Operated channels - all delivered with boutique, white-glove service. Its expertise lies in managing over 130 channels across TikTok, Instagram, and Snapchat, while producing over 100+ pieces of content a day for a growing audience of 52 million-plus followers. By having such robust ownership of culture and communities on social, Vertiqal Studios provides innovative advertising solutions for brands such as RBC, Samsung, White Castle, Coca-Cola, ESPN, Chili's, and more. For more information and to join our email subscriber list for direct press releases and newsletters, visit https://vertiqalstudios.com/.

About Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. Drawing on its deep industry expertise, Quartermast Advisors assists clients in executing strategic transactions that drive value and business growth. For more information, visit www.quartermast.com.

For media inquiries, please contact:

Jon Dwyer
Chairman and Chief Executive Officer

+1 (416) 627-8868;
Email: jon@vertiqalstudios.com;

Investor Relations Email: ir@vertiqalstudios.com

Forward-Looking Information

This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance and include, but are not limited to, statements relating to future acquisitions of businesses or assets, and the Company's ability to complete those acquisitions. All statements other than statements of historical fact may be forward-looking statements or information. The forward-looking statements and information are based on certain key expectations and assumptions made by management of the Company. Although management of the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information since no assurance can be given that they will prove to be correct.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward-looking statements and information address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release.

The forward-looking statements and information contained in this news release are made as of the date hereof and no undertaking is given to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/240138

FAQ

What is Vertiqal Studios' (VERTF) new M&A strategy for 2025?

Vertiqal Studios has engaged Quartermast Advisors to identify and execute strategic media acquisitions, focusing on expanding content capabilities, audience reach, and strengthening its data-driven monetization model.

What recent acquisitions has VERTF completed before the Quartermast engagement?

VERTF completed the acquisition of Offbeat Studios in December 2023 and purchased four high-performing social channels from Viral Nation in December 2024.

How will Quartermast Advisors be compensated in their role with VERTF?

Quartermast's compensation is contingent upon the successful completion of transactions, indicating a performance-based payment structure.

What management changes occurred at VERTF in February 2025?

Rob Segal resigned from Vertiqal Studios' Board of Directors in February 2025.

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