VERB Recruits QVC and HSN Alum for its Livestream Shopping Management Team

Rhea-AI Summary

Verb Technology Company (Nasdaq: VERB) has appointed Kate Eckman as SVP of Programming and Talent Acquisition for its MARKET livestream shopping platform. Eckman, a former host on QVC and HSN, brings two decades of experience, including the launch of a beauty brand that achieved $4 million in sales on its first day. Her role involves recruiting brands and talent, developing hosts, and enhancing the shopping experience to drive growth for the platform, which aims to revolutionize ecommerce through interactive livestreaming.

Positive

• Appointment of Kate Eckman as SVP brings extensive experience in TV shopping.
• Eckman's track record includes launching a beauty brand with $4 million in first-day sales.
• Focus on recruiting brands and influencers could expand the MARKET platform's user base.
• The platform positions VERB at the forefront of ecommerce and entertainment convergence.

Negative

• None.

Kate Eckman, former QVC and HSN TV shopping guest host, joins Verb’s MARKET livestream shopping leadership team as SVP, Programming and Talent Acquisition

NEWPORT BEACH, Calif. and SALT LAKE CITY, Feb. 10, 2022 (GLOBE NEWSWIRE) -- Verb Technology Company, Inc. (Nasdaq: VERB) ("VERB" or the "Company"), the leader in interactive video-based sales enablement applications, including shoppable livestream, today announced that former QVC and HSN TV shopping guest host has joined the leadership team at VERB for its new 24/7 multi-vendor, livestream shopping platform called MARKET, designed to host scores of simultaneous livestream shopping sessions by consumer brands, big-box stores, boutiques, celebrities, content creators, and influencers selling products and services across numerous categories. In this role, she will leverage her extensive experience and relationships to recruit brands, content creators, distributors and talent to the MARKET platform. She will also develop and manage a stable of experienced livestream hosts for those vendors that seek experienced live selling professionals to host their live selling events. In addition, she will provide training and coaching sessions to prospective event hosts to ensure they deliver an entertaining shopping experience to maximize event success.

Ms. Eckman has approximately two decades of experience spanning broadcast journalism, TV hosting, and professional coaching. She led the team behind the launch of QVC’s first and only proprietary beauty brand, which generated $4 million in sales on the first day. Her strong salesmanship has helped global brands shape their vision, strategy and innovation to drive breakthrough results. Ms. Eckman earned her B.A. in communications from Penn State University, where she was an Academic All-American swimmer. She received her master’s degree in broadcast journalism from Northwestern University’s Medill School of Journalism and graduated at the highest level from Columbia University’s executive and organizational coaching program. She is also an Associate Certified Coach by the International Coaching Federation and a licensed NBI consultant. Ms. Eckman is the author of “The Full Spirit Workout: A 10-Step System to Shed Your Self-Doubt, Strengthen Your Spiritual Core, and Create a Fun & Fulfilling Life.”

“We are thrilled to welcome Kate to the VERB MARKET team,” said VERB CEO Rory J. Cutaia. “I am confident that her wealth of experience in building brands and hosting live events on QVC and HSN will help accelerate the growth of VERB’s MARKET platform. Her proven track record in domestic and international media, as well as in professional and personal development coaching, should help attract more retailers, brands, and influencers to the platform. I look forward to Kate’s contributions in developing this extremely exciting new business that is at the forefront of the convergence of ecommerce and entertainment and delivering even greater value for our shareholders.”

“It is a tremendous opportunity to work with a forward-thinking company like VERB,” said Ms. Eckman. “I am really excited to be a part of the growth of the MARKET platform by leveraging my experience in live TV selling events, coaching, and as a media spokesperson. MARKET is a truly innovative way for retailers and entrepreneurs to expand their sales channels through livestreaming, with features and functionality beyond anything else in the online retail space that places it squarely at the forefront of this explosive new industry.”

VERB has released a new MARKET video that can be viewed here, which highlights the new platform’s key features, functionality, and differentiators. For Vendors, Brands, Influencers, and Content Creators interested in becoming part of the new paradigm for online commerce, sign up today to join MARKET’s Sellers’ Community on Market.Live.

About VERB
Verb Technology Company, Inc. (Nasdaq: VERB), the market leader in interactive video-based sales applications, transforms how businesses attract and engage customers. The Company’s Software-as-a-Service, or SaaS, platform is based on its proprietary interactive video technology, and is comprised of a suite of sales enablement business software products offered on a subscription basis. Its software applications are used by hundreds of thousands of people in over 60 countries and in more than 48 languages. VERB’s clients include large sales-based enterprises as well as small business sales teams, including the sales and marketing departments of professional sports teams. Of note is its forthcoming MARKET, a multi-vendor, multi-presenter, livestream social shopping platform at the forefront of the convergence of ecommerce and entertainment. With approximately 200 employees, the Company is headquartered in American Fork, Utah, and it also maintains offices in Newport Beach, California. 

For more information, please visit: www.verb.tech.

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FORWARD-LOOKING STATEMENTS
This communication contains “forward-looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties and include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as “anticipate,” “expect,” “project,” “plan,” or words or phrases with similar meaning. Forward-looking statements contained in this press release relate to, among other things, the Company's projected financial performance and operating results, including SaaS Recurring Revenue, as well as statements regarding the Company's progress towards achieving its strategic objectives, including the successful integration and future performance of acquisitions. Forward-looking statements are based on current expectations, forecasts and assumptions that involve risks and uncertainties, including, but not limited to the COVID-19 pandemic and related public health measures on our business, customers, markets and the worldwide economy; our plans to attract new customers, retain existing customers and increase our annual revenue; the development and delivery of new products, including MARKET; our plans and expectations regarding software-as-a-service offerings; our ability to execute on, integrate, and realize the benefits of any acquisitions; fluctuations in our quarterly results of operations and other operating measures; increasing competition; general economic, market and business conditions. If any of these risks or uncertainties materialize, or if any of our assumptions prove incorrect, our actual results could differ materially from the results expressed or implied by these forward-looking statements. Investors are referred to our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we do not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made, except as required by law.

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FAQ

Who is Kate Eckman at Verb Technology?

Kate Eckman is the newly appointed SVP of Programming and Talent Acquisition at Verb Technology, focusing on its MARKET livestream shopping platform.

What is Verb's MARKET platform?

MARKET is a 24/7 multi-vendor livestream shopping platform that enables brands, stores, and influencers to host simultaneous selling sessions.

What experience does Kate Eckman bring to Verb Technology?

Eckman brings nearly two decades of experience in broadcast journalism, TV hosting, and sales, including a successful track record at QVC and HSN.

What are the goals for the MARKET platform at Verb?

The goals include increasing brand partnerships, enhancing the live shopping experience, and maximizing sales opportunities for users.

How does Verb Technology's MARKET platform differ from other online retail solutions?

MARKET offers unique interactive features, enabling a dynamic shopping experience that integrates ecommerce with live entertainment.