VEON Elevates its Youth Offering Through Banglalink’s AI-Powered Lifestyle App RYZE
VEON announces the launch of RYZE, an AI-powered digital lifestyle app by its Bangladesh operator Banglalink. The app targets Bangladesh's young population, where over 48% of 175 million people are under 25. RYZE offers AI-driven personalization, skill development resources, entertainment packages, and loyalty rewards, available to all mobile users across networks.
This launch adds to VEON's portfolio of digital-first lifestyle apps, including ROX in Pakistan, IZI in Kazakhstan and Kyrgyzstan, and OQ in Uzbekistan. VEON's digital services currently represent more than 10% of the Group's total revenues in H1 2024, serving 160 million connectivity customers and 110 million monthly active users across various digital products.
VEON annuncia il lancio di RYZE, un'app di lifestyle digitale alimentata dall'IA, sviluppata dal suo operatore in Bangladesh, Banglalink. L'app si rivolge alla giovane popolazione del Bangladesh, dove oltre il 48% delle 175 milioni di persone ha meno di 25 anni. RYZE offre personalizzazione guidata dall'IA, risorse per lo sviluppo delle competenze, pacchetti di intrattenimento e premi fedeltà, disponibili per tutti gli utenti mobili su diverse reti.
Questo lancio si aggiunge al portafoglio di app di lifestyle digital-first di VEON, che include ROX in Pakistan, IZI in Kazakistan e Kirghizistan, e OQ in Uzbekistan. I servizi digitali di VEON rappresentano attualmente oltre il 10% dei ricavi totali del Gruppo nel primo semestre del 2024, servendo 160 milioni di clienti connessi e 110 milioni di utenti attivi mensili su vari prodotti digitali.
VEON anuncia el lanzamiento de RYZE, una aplicación de estilo de vida digital impulsada por IA, desarrollada por su operador en Bangladesh, Banglalink. La aplicación se dirige a la población joven de Bangladesh, donde más del 48% de los 175 millones de personas tiene menos de 25 años. RYZE ofrece personalización basada en IA, recursos para el desarrollo de habilidades, paquetes de entretenimiento y recompensas de lealtad, disponibles para todos los usuarios móviles en diferentes redes.
Este lanzamiento se suma al portafolio de aplicaciones de estilo de vida digital de VEON, que incluye ROX en Pakistán, IZI en Kazajistán y Kirguistán, y OQ en Uzbekistán. Los servicios digitales de VEON representan actualmente más del 10% de los ingresos totales del Grupo en el primer semestre de 2024, atendiendo a 160 millones de clientes conectados y 110 millones de usuarios activos mensuales a través de varios productos digitales.
VEON은 방글라데시 운영사인 Banglalink가 개발한 AI 기반의 디지털 라이프스타일 앱 RYZE를 출시한다고 발표했습니다. 이 앱은 방글라데시의 젊은 인구를 목표로 하며, 1억 7천500만 명 중 48% 이상이 25세 이하입니다. RYZE는 AI 기반의 개인화, 기술 개발 자료, 오락 패키지 및 충성도 보상을 제공하며, 모든 모바일 사용자에게 다양한 네트워크에서 이용 가능합니다.
이번 출시는 VEON의 디지털 우선 라이프스타일 앱 포트폴리오에 추가되며, 이에는 파키스탄의 ROX, 카자흐스탄과 키르기스스탄의 IZI, 우즈베키스탄의 OQ가 포함됩니다. VEON의 디지털 서비스는 현재 2024년 상반기 그룹 총 수익의 10% 이상을 차지하며, 1억 6천만 명의 연결 고객과 1억 1천만 명의 월간 활성 사용자를 다양한 디지털 제품에 걸쳐 제공합니다.
VEON annonce le lancement de RYZE, une application de style de vie numérique alimentée par l'IA, développée par son opérateur au Bangladesh, Banglalink. L'application cible la population jeune du Bangladesh, où plus de 48 % des 175 millions d'habitants ont moins de 25 ans. RYZE propose une personnalisation pilotée par IA, des ressources pour le développement des compétences, des forfaits de divertissement et des récompenses de fidélité, accessibles à tous les utilisateurs mobiles sur différents réseaux.
Ce lancement vient s'ajouter au portefeuille d'applications de style de vie numériques de VEON, qui comprend ROX au Pakistan, IZI au Kazakhstan et au Kirghizistan, et OQ en Ouzbékistan. Les services numériques de VEON représentent actuellement plus de 10 % des revenus totaux du groupe au premier semestre 2024, desservant 160 millions de clients de connectivité et 110 millions d'utilisateurs actifs mensuels à travers divers produits numériques.
VEON gibt die Einführung von RYZE bekannt, einer KI-gesteuerten digitalen Lifestyle-App, die von seinem Anbieter in Bangladesch, Banglalink, entwickelt wurde. Die App richtet sich an die junge Bevölkerung von Bangladesch, wo über 48% der 175 Millionen Menschen unter 25 Jahre alt sind. RYZE bietet KI-gesteuerte Personalisierung, Ressourcen zur Fähigkeitenentwicklung, Unterhaltungspakete und Treueprämien, die für alle Mobilnutzer in verschiedenen Netzwerken verfügbar sind.
Dieser Launch erweitert das Portfolio digitaler Lifestyle-Apps von VEON, zu dem auch ROX in Pakistan, IZI in Kasachstan und Kirgisistan sowie OQ in Usbekistan gehören. Die digitalen Dienste von VEON machen aktuell über 10% des Gesamtumsatzes der Gruppe im ersten Halbjahr 2024 aus und bedienen 160 Millionen Konnektivitätskunden sowie 110 Millionen aktive Nutzer pro Monat über verschiedene digitale Produkte.
- Digital services contribute over 10% to VEON's total revenues
- Large user base with 160 million connectivity customers and 110 million monthly active users
- Expansion of digital services portfolio with RYZE launch
- Access to Bangladesh's large youth market (48% under 25 years)
- None.
Insights
The launch of RYZE represents a strategic move in Bangladesh's digital services market, targeting a massive youth demographic of over 84 million people under 25. The AI-powered personalization and cross-network availability significantly expand Banglalink's potential user base beyond its traditional telecom customers. This aligns with VEON's broader digital transformation strategy, where digital services now contribute
The platform's integration into VEON's digital ecosystem alongside ROX, IZI and OQ strengthens the company's position in frontier markets. With 160 million connectivity customers and 110 million monthly active users across digital products, this expansion could drive meaningful revenue growth through increased digital service adoption and user engagement. The AI-driven features and comprehensive service offering position RYZE to capture value from Bangladesh's rapidly digitalizing youth market.
Amsterdam, Dubai and Dhaka - 11 November 2024: VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator, announces that Banglalink, its digital operator in Bangladesh, has launched RYZE, a comprehensive digital lifestyle app tailored to engage Bangladesh’s emerging generation featuring AI-powered personalization.
Over
RYZE is available to all mobile users across any network. It includes a prepaid package powered by AI recommendation tools that offers resources for skill development, highly personalised entertainment packages and tailored loyalty and rewards packages.
"RYZE exemplifies our commitment to empowering the youthful communities we serve through seamless digital solutions that meet the unique needs of the next generation,” explains Erik Aas, CEO of Banglalink. “By integrating AI-driven features, RYZE delivers a comprehensive lifestyle experience from skill development to entertainment ensuring it resonates with the digital-first generation. At Banglalink we are proud to continually champion digital inclusion and provide the foundations for dynamic, digital led economic growth.”
RYZE’s launch sees it join the growing roster of VEON’s digital-first lifestyle apps. ROX in Pakistan, IZI in Kazakhstan and Kyrgyzstan, as well as OQ in Uzbekistan are all pioneering digital-first brands that supports VEON’s online services strategy across the frontier markets where it operates.
Through its digital operators, VEON Group offers a variety of products and initiatives across entertainment, financial services, digital health and education. VEON’s Digital Operators serve 160 million connectivity customers and a total base of 110 million total monthly active users across its proprietary digital products and services such as Toffee, Tamasha, BeeTV, KyivstarTV, Simosa, myBL, JazzCash, Simply, Izi, BeeCloud and Helsi. In the first half of 2024, direct revenues from digital services represented more than
About Banglalink:
Banglalink is one of the leading digital communications service providers in Bangladesh. As of August 2024, Banglalink serves 41.3 million mobile subscribers and 20.8 million digital subscribers every month transforming lives through technology. Banglalink’s digital offerings include Toffee, the country’s leading digital entertainment platform and MyBanglalink, a pioneering super app. For more information visit: https://www.banglalink.net
About VEON
VEON is a digital operator that provides converged connectivity and digital services to nearly 160 million customers. Operating across six countries that are home to more than
Disclaimer
This release contains “forward-looking statements”, as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts, and include statements relating to, among other things, VEON’s digital products, commercial plans and partnerships. Forward-looking statements are inherently subject to risks and uncertainties, many of which VEON cannot predict with accuracy and some of which VEON might not even anticipate. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by U.S. federal securities laws, any forward-looking statement to reflect events or circumstances after such dates or to reflect the occurrence of unanticipated events.
Contact Information
VEON
Hande Asik
Group Director of Communications
pr@veon.com
MHP Group
Julian Tanner
Julian.tanner@mhpgroup.com
FAQ
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