Modular Content Powers Omnichannel Engagement at Speed and Scale

Rhea-AI Summary

Veeva Systems (NYSE: VEEV) announced the successful adoption of its Vault PromoMats platform by major biopharma companies, accelerating the medical, legal, and regulatory review processes. Eight out of the top ten biopharmas are leveraging this technology, resulting in a more than 50% reduction in time to market and a 40% increase in content reuse. Notable partners such as Novo Nordisk and Boehringer Ingelheim highlighted enhanced efficiency and personalized content delivery through modular strategies. These innovations are critical in driving impactful engagements across various channels and geographies.

Positive

• Eight of the top 10 biopharmas are utilizing Vault PromoMats for modular content.
• Reduction of time to market by over 50% reported by users.
• 40% increase in content reuse leads to operational efficiencies.
• 30% decrease in approval times enhances workflow speed.

Negative

• None.

Digital marketing innovators cut time to market by more than half and drive more meaningful engagements across the biopharma industry with Veeva Vault PromoMats

PLEASANTON, Calif., Feb. 16, 2023 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that biopharmas are leveraging Veeva Vault PromoMats for modular content to accelerate medical, legal, and regulatory (MLR) reviews and drive more impactful engagement across channels and regions. With eight of the top 10 biopharmas using Vault PromoMats for modular content, and over 20 emerging companies starting to set a foundation, the industry is making the push to digital to deliver personalized, compliant content faster, and at scale.

"Our customers are at the forefront of digital marketing, paving the way with new modular strategies for more scalable and effective content," said Pooja Ojala, vice president of commercial content at Veeva. "Veeva Vault PromoMats is the foundation helping teams balance efficiency with creativity to drive richer omnichannel experiences for healthcare professionals as well as their patients."

Partnering with customers across more than 35 countries to establish a modular content foundation, Vault PromoMats is helping teams quickly reuse content and bridge the gap across channels and geographies. Based on early indicators, a modular content approach is helping one customer reduce time to market by more than 50%. This stems from an increase in content reuse by 40% and an overall decrease in approval times by 30%. Another company is achieving 75% of approvals in a single review cycle, cutting costs by 19%.

Impact of Modular Content at Boehringer Ingelheim, Moderna, and Novo Nordisk:

"Modular content is a game-changer for content creation throughout the industry—we can repurpose assets across channels and personalize content faster than ever before," said Aleja Betancourt, global director of marketing operations at Novo Nordisk. "With Veeva Vault PromoMats, we have a library of pre-approved promotional content modules to streamline workflows and reduce time to market."

"As we advance towards a fully digital operating model, modular content is key to delivering compliant customer-specific experiences," said Kevin Rose, executive director of content excellence at Boehringer Ingelheim. "Partnering with Veeva helps us move from a standard approach to content planning and development to a highly-personalized model that transforms our customer relationships."

"Reusing pre-approved content modules and tailoring relevant content is crucial to our modular content strategy as we customize more memorable, omnichannel experiences," said Jason Benagh, director of global marketing operations at Moderna. "Veeva Vault PromoMats provides key capabilities like automated claims linking, global-to-local tracking, and content sharing to ensure digital assets are timely and compliant." 

Additional Information
For more on Veeva Vault PromoMats, visit: veeva.com/PromoMats Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.

Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva's products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended October 31, 2022, which you can find here (a summary of risks which may impact our business can be found on pages 39 and 40), and in our subsequent SEC filings, which you can access at sec.gov.

Contact:

Alison Borris
Veeva Systems
925-226-8821
alison.borris@veeva.com

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SOURCE Veeva Systems

FAQ

What is Veeva Vault PromoMats?

Veeva Vault PromoMats is a content management platform used by biopharma companies to streamline medical, legal, and regulatory reviews.

How are biopharmas benefiting from Veeva Vault PromoMats?

Biopharmas are experiencing more than a 50% reduction in time to market and improved content reuse by 40%.

Which biopharma companies are using Veeva Vault PromoMats?

Eight of the top 10 biopharma companies are currently leveraging Veeva Vault PromoMats.

What impact does modular content have on marketing in biopharma?

Modular content allows for faster, personalized, and compliant engagement with healthcare professionals and patients.

When was the announcement regarding Veeva Vault PromoMats made?

The announcement was made on February 16, 2023.