Visa Welcomes More than a Hundred Athletes to Team Visa Ahead of Olympic and Paralympic Games Paris 2024

Rhea-AI Summary

Visa (NYSE: V) unveils the largest and most diverse group of Olympic and Paralympic athletes for Paris 2024, emphasizing brand building and social engagement through a creator-led master class in Paris. The 117 athletes represent over 60 markets and 40 sports, including new addition Breaking. Frank Cooper, Visa's Chief Marketing Officer, highlighted the athletes' power to tell their stories and generate commerce, emphasizing the company's commitment to equality, access, and inclusion. The summit aimed at improving their skills as creators and finding new ways to communicate, engage, and inspire people worldwide.

Positive

• Visa's commitment to supporting Olympic and Paralympic athletes enhances its brand and social engagement. The company's emphasis on diversity and inclusion aligns with current societal trends, which could further boost its image and appeal to a wider audience.

Negative

• None.

Team Visa Summit in Paris Becomes a Creator-led Master Class in Social Engagement and Brand Building

PARIS--(BUSINESS WIRE)-- Today, Visa (NYSE: V), the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, unveiled the current list of 117 athletes joining Team Visa for Paris 2024. The 2024 class is the largest group of Olympic and Paralympic athletes and hopefuls in the program's history and the most diverse, representing more than 60 markets and 40 sports including new addition Breaking.

Frank Cooper, Visa Chief Marketing Officer, and Team Visa athlete Noah Lyles (U.S.A., Sprint) at the Team Visa Summit in Paris. Team Visa athletes from around the world attended the Team Visa Summit in Paris for a two-day, creator-led content master class focused on brand immersion and best practices for how to tell their own stories within the broader creator economy. Team Visa for Paris 2024 is the largest and most diverse group of athletes in the program's history, featuring 117 athletes from across more than 60 markets and 40 sports. (Photo: Business Wire)

Team Visa athletes from around the world attended the recent Team Visa Summit in Paris for a two-day, creator-led content master class focused on brand immersion and best practices for how to tell their own stories within the broader creator economy.

“Today, athletes have the power to tell their own stories, transform fans into community, and generate commerce through their own creations,” said Frank Cooper, Chief Marketing Officer, Visa. “We gathered the Team Visa athletes in Paris to help them further develop their skills as creators and to find new and effective ways to communicate, engage and inspire people around the world.”

Team Visa Summit: A Master Class in Creator Storytelling

Visa transformed a future site of Paris 2024 into a creator playground by tapping into cultural touchpoints across art, technology, music, sport, fashion and food. Guided by cultural influencers and best-in-class social media creators, athletes learned to express themselves through these passion points while also learning hands-on social platform tips for elevating their personal brand and storytelling prowess.

Cultural influencers and creators were on hand as athletes participated in content challenges and collaborative sessions that included learning a new sport, creating an exclusive music track, trying their hand at street art, and capturing trending social media content around Paris.

Team Visa also met with youth from Sport Dans La Ville, a leading association for professional integration through sport in France, to accentuate Etienne Bardelli’s inspiring mural in Stade Elisabeth to celebrate the community and incentivize youth sports participation.

Team Visa for Paris 2024 By the Numbers:

Since 2000, the Team Visa athlete program has championed more than 600 Olympic and Paralympic athletes selected based on their athletic achievements, community involvement, and alignment with Visa’s core values of equality, access, and inclusion.

Paris 2024 Team Visa highlights:

• 117 Olympic and Paralympic athletes from 60+ markets, including eight new markets (Austria, Armenia, Belgium, Cyprus, Malta, Slovakia, Uzbekistan, Honduras)
• Ages 15-48 with highest percentage of women athletes in program history
• 40 sports, including new Paris 2024 sport: Breaking
• 175 medals collectively, with 15 athletes competing in their first Olympic or Paralympic Games
• More than 45 million combined social followers across Team Visa athletes

Current list of U.S. athletes includes: Noah Lyles (Athletics – Sprint), Catarina Macario (Football), Caroline Marks (Surfing), Oksana Masters (Para-cycling), Samantha Mewis (Football), Ryan Neiswender (Wheelchair basketball) and Mallory Swanson (Football).

Beyond the U.S., Team Visa Paris 2024 includes decorated athletes like Iga Swiatek (Tennis, Poland), Sky Brown (Skateboarding, Great Britain), Teresa Perales (Para swimming, Spain), Kanoa Igarashi (Surfing, Japan), and first-time Olympic and Paralympic hopefuls, Qingyi Liu (Breaking, China), Rasheed Broadbell (Athletics – Sprint/Hurdles, Jamaica), Ardan Galymuly (Goalball, Kazakhstan) and Jonathan White (Para canoe, Great Britain).

“Being on Team Visa is an honor. Visa was instrumental in helping me navigate the obstacles of Tokyo 2020 and I am happy I have their support on the road to Paris 2024,” said Noah Lyles. “Being with so many inspiring athletes at the Team Visa Summit is cool enough, but having a partner like Visa bring in game changing creators to help me elevate my own personal brand beyond sport and connect better with fans worldwide makes it even more energizing.”

To learn more about Visa’s support of the Olympic and Paralympic Games, visit Visa’s sponsorship page.

About Visa Inc.

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231108149565/en/

Katie Harris-Maines

kathharr@visa.com

Source: Visa Inc.

FAQ

What is the purpose of the Team Visa Summit in Paris 2024?

The summit aims to provide a creator-led master class focused on brand building, social engagement, and best practices for athletes to tell their own stories.

How many athletes are part of Team Visa for Paris 2024?

117 Olympic and Paralympic athletes from over 60 markets and 40 sports.

What is Visa's core value in selecting athletes for its program?

Visa selects athletes based on their athletic achievements, community involvement, and alignment with its core values of equality, access, and inclusion.

Who attended the Team Visa Summit in Paris?

Team Visa athletes from around the world and cultural influencers and creators attended the summit.

What are the highlights of Team Visa for Paris 2024?

The program includes athletes from over 60 markets, 40 sports, and new addition Breaking, with a combined social following of over 45 million followers.

What are the potential benefits for Visa in supporting Olympic and Paralympic athletes?

Supporting athletes enhances Visa's brand, social engagement, and appeal to a wider audience, aligning with current societal trends.

What is Frank Cooper's role at Visa?

Frank Cooper is Visa's Chief Marketing Officer.