VISA Inc. - V STOCK NEWS

Visa has launched a new brand film, “Prodigies,” featuring renowned figures such as Pharrell Williams, Sky Brown, Iga Świątek, and Daniel Ricciardo. The campaign emphasizes the hard work and persistence required to achieve success, dispelling the myth of overnight success. This film is part of Visa’s broader message that small, consistent steps lead to greatness. The campaign will air globally, starting in North America on June 15th and extending to CEMEA regions in July, coinciding with the Olympic and Paralympic Games.

Visa's third annual 'Money Travels: 2024 Digital Remittances Adoption' report underscores the increasing importance of digital remittances, especially for humanitarian support. Surveying nearly 45,000 remittance senders and receivers across 20 countries, the report highlights the preference for digital apps in money transfers, with 43% facing no issues versus higher issues in physical remittances. Despite a year-over-year decline in global remittances due to economic challenges, the outlook remains positive. The study reveals varying motivations for sending remittances, with significant findings on hidden fees in physical payments and country-specific trends in remittance flow.

Visa has issued its 10 billionth token, generating over $40 billion in incremental e-commerce revenue globally. Tokenized payments have saved $650 million in fraud over the past year. Visa’s tokenization technology, launched in 2014, has successfully integrated across 29% of all transactions processed by Visa. Tokenization enhances security by replacing sensitive data with cryptographic keys, reducing fraud by up to 60% and improving payment approval rates globally. This milestone was announced at Money20/20 in Amsterdam, highlighting Visa’s commitment to secure digital payments and future innovations powered by AI.

ezCater, a leading food for work technology company in the US, has appointed Kaushik Subramanian as Chief Revenue Officer, effective June 3, 2024. Subramanian brings over 20 years of experience from high-growth companies like Lyft, Amazon, and Visa. As CRO, he will oversee sales and partnerships, aiming to expand ezCater's platform and increase the growth of its food solutions among workplaces.

Subramanian's role comes at a time when demand for workplace food is rising, with 53% of surveyed business orderers planning to increase their food spending in 2024. This year, ezCater has added notable restaurants and companies as partners and customers. Subramanian previously held senior leadership roles at Lyft, Amazon, and Visa, managing strategic partnerships and launching new products. His extensive experience is expected to drive ezCater's growth and solidify its position as a top choice for workplace food solutions.

SKUx has announced a partnership with Visa to accelerate digital transformation for merchants and consumer packaged goods (CPG) companies. The collaboration aims to enhance customer acquisition, loyalty, and consumer care through SKUx’s digital payment solutions. SKUx’s platform, which uses Hedera’s distributed ledger technology (DLT), reduces fraud and inefficiency in the consumer offer industry, with benchmarked results showing up to 85% reductions in paper checks and near real-time digital payments. Visa clients will have the opportunity to engage directly with SKUx, driving value creation in B2B and B2C payment flows. This partnership is expected to enhance Visa’s services and improve customer experiences.

Visa has revealed innovative products at its annual Payments Forum in San Francisco, aimed at addressing the future of commerce. Key technologies like Digital Identity and Generative AI are central to these innovations. New products include the Visa Flexible Credential, enabling users to switch between multiple payment methods using a single card, and various 'Tap to' features enhancing contactless transactions. Visa's Payment Passkey Service uses biometrics to streamline and secure online transactions. The company is also introducing Pay by Bank to digitize account-to-account payments and Visa Protect for A2A Payments to reduce fraud. Visa's data tokenization will offer consumers better control over their data.

Visa will host a unique concert, 'Visa Live at le Louvre,' headlined by Post Malone, streaming on Roblox. The event will take place on May 28, 2024, at the Louvre Museum, marking Visa's first major activation leading up to a memorable summer in Paris. Post Malone's live performance will be both in-person and virtually on Roblox, showcasing a blend of music, art, and technology.

MoneyHash, a key player in the Middle East and Africa's payments sector, partners with Visa to enhance digital payment experiences. This collaboration gives MoneyHash access to Visa's advanced digital payment solutions, including network tokenization. The partnership aims to provide secure and reliable payment technologies across MENA, supporting the digital-first world's need for enhanced payment security.

Visa has introduced the Visa Account Attack Intelligence (VAAI) Score, powered by generative AI, to combat enumeration attacks in card-not-present transactions. These attacks lead to $1.1 billion in fraud losses annually, and Visa's new tool aims to reduce fraud and operational losses by assigning risk scores in real-time to detect and prevent such attacks. The VAAI Score uses generative AI components to identify complex enumeration attacks, reducing false positives by 85% compared to other models. It provides real-time risk scoring in 20 milliseconds and has been trained on over 15 billion VisaNet transactions. Visa's focus on security and reliability is evident through their significant investments in technology to combat fraud and increase network security, with over $10 billion invested in the past five years.