Zapp's Works Its Voodoo on a Whole New Snack Category – Pretzels

Rhea-AI Summary

Utz Brands has launched its new product line, Zapp's Sinfully-Seasoned Pretzel Stix, expanding beyond its popular potato chips. The pretzel stix are available in two bold flavors: Voodoo™ and Jazzy Honey Mustard, in both 5-ounce and 16-ounce packages. Zapp's aims to offer daring flavors inspired by New Orleans cuisine, with Voodoo being a fan favorite. The product will be available in leading U.S. retailers as part of their strategy to diversify the snack offerings and capitalize on the growing snack market.

Positive

• Launch of Zapp's Sinfully-Seasoned Pretzel Stix expands product line beyond potato chips.
• Availability in two bold flavors appeals to diverse consumer tastes.
• Strengthens brand positioning by offering flavors inspired by New Orleans.

Negative

• None.

New Sinfully-Seasoned Pretzel Stix marks the end of plain and boring pretzels

HANOVER, Pa.--(BUSINESS WIRE)-- Zapp's, one of the fastest-growing potato chip brands in snack foods, is venturing beyond its best-selling chips with the launch of its newest snack line – Zapp's™ Sinfully-Seasoned™ Pretzel Stix.

Try the new Zapp's Sinfully-Seasoned Pretzel Stix, available in Voodoo or Jazzy Honey Mustard. They are daringly different and sure to please! Source: Utz Brands, Inc.

Available in convenient 5-ounce or 16-ounce take-home packages, Zapp's Sinfully-Seasoned Pretzel Stix are available in two big, bold, mouthwatering flavors:

• Voodoo™ - Zapp's iconic blend of sweet, spicy, and uniquely Cajun flair with just the right hint of smoky BBQ sweetness;

• Jazzy Honey Mustard - a decadently delicious blend of mustard and honey to make the taste buds sing

With daringly different flavors, Zapp's has a unique New Orleans style all its own. From universal fan-favorite Voodoo to new Jazzy Honey Mustard, Zapp's offers an array of exciting flavors that live up to the sights, sounds, and soul of New Orleans.

"Zapp's is a beloved brand, particularly with everyone's favorite flavor, Voodoo," said Utz Brands Senior Vice President of Marketing Stacey Schultz. "Our new Zapp's Sinfully-Seasoned Pretzel Stix takes New Orleans-inspired flavors even further. For fans who expect big, bold flavor, Voodoo and Jazzy Honey Mustard are daringly different and sure to please."

Founded in 1985 by Ron Zappe, Zapp's New Orleans Kettle Style Potato Chips include a range of convenient on-the-go and take-home sizes as well as exciting flavors, including Cajun Dill Gator-Tators™, Spicy Cajun Crawtators™, Hotter 'N Hot™ Jalapeno, Mesquite Bar-B-Que and a whole lot more – and now with Zapp's Sinfully-Seasoned Pretzel Stix, there are even more reasons to tickle your taste buds and keep 'em dancing like you're at Mardis Gras.

Zapp's Sinfully-Seasoned Pretzel Stix can be found in leading retailers across the U.S. Join the conversation about Zapp's on Facebook, Instagram and Twitter using @Zappschips. Tell us which is your favorite Sinfully-Seasoned Pretzel Stix: Voodoo or Jazzy Honey Mustard?

And, as always, "Laissez les bons temps rouler!”

#ZAPPSPRETZELS

About Utz Brands, Inc.

Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands including Utz®, On The Border® Chips & Dips, Golden Flake®, Zapp's®, Good Health®, Boulder Canyon®, Hawaiian Brand® and TORTIYAHS!®, among others.

After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S. to serve our growing customer base. For more information, please visit www.utzsnacks.com or call 1-800-FOR-SNAX.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221011005846/en/

Media

Utz Brands, Inc.

Kevin Brick

kbrick@utzsnacks.com



Investors

Utz Brands, Inc.

Kevin Powers

kpowers@utzsnacks.com



Media

SPM Communications

Kendra Byrd

kendra@spmcommunications.com

817-329-3257

Source: Utz Brands, Inc.

FAQ

What are Zapp's new Sinfully-Seasoned Pretzel Stix flavors?

The new flavors are Voodoo™ and Jazzy Honey Mustard.

Where can I find Zapp's Sinfully-Seasoned Pretzel Stix?

They are available in leading retailers across the U.S.

What is the significance of the launch for Utz (NYSE:UTZ)?

The launch represents Utz's strategy to diversify its snack offerings and capture more market share.

What size packages do the new pretzel stix come in?

They are offered in 5-ounce and 16-ounce packages.

When was the new snack line announced by Utz Brands?

The new snack line was announced on October 11, 2022.