USANA Assists Philippine Basketball Association As Nutritional Partner

Rhea-AI Summary

USANA, leading in nutritional supplements, celebrates its 30th anniversary by partnering with the Philippine Basketball Association (PBA) as the Official Nutritional Supplements provider. This collaboration aims to support PBA athletes across its 12 teams with high-quality products and educational opportunities about multivitamins. USANA's commitment to sports nutrition is highlighted as it also sponsors the inaugural PBA 3x3 season and focuses on engaging with the PBA community through branding and social initiatives.

Positive

• Partnership with Philippine Basketball Association increases brand visibility and credibility.
• USANA to supply high-quality nutritional products to PBA athletes.

Negative

• None.

SALT LAKE CITY, Nov. 24, 2021 /PRNewswire/ -- As USANA, the Cellular Nutrition Company, looks to its 30th anniversary next spring, it continues to showcase and build its elite and diverse athletic partnerships. For more than two decades, USANA has provided high-quality, NSF-tested nutritional products to more professional and Olympic athletes than any other nutritional supplement company in the world. And now, USANA is now teaming up with the Philippine Basketball Association (PBA) as the Official Nutritional Supplements of the PBA—ahead of the league's second conference of its 46th season.

"As USANA continues to expand, we are fortunate to offer our products globally to a diverse athletic community," says Dan Macuga, USANA chief communications and marketing officer. "To be able to partner with an established organization like the PBA is a testament to the integrity of our products, innovative research, and development efforts. We are thrilled to bring partnership to our USANA family."

USANA will provide PBA athletes across its 12 teams with product and the opportunity to learn about its multivitamins to support their nutritional needs. It will also support the inaugural PBA 3x3 season and connect with the PBA community through on-court branding opportunities and a social series.

To learn more about USANA and its award-winning supplements, visit USANA.com.

"We are very honored to have the opportunity to partner with one of the country's most prestigious organizations, the Philippine Basketball Association," says Cherry Ampig, USANA Philippines general manager. "When it comes to health, numerous athletes trust USANA. We hope that this partnership will help the PBA athletes perform at their optimum level. This is a great opportunity to showcase USANA products with the millions of PBA fans."

"I am grateful our partnership with USANA has come through," says Willie Marcial, PBA commissioner. "The PBA family is now more empowered to live healthier, rewarding, and happier lives. Our organization has always been about relationship building—from our staff to our players, our officials, and our partners. We are hopeful this partnership with USANA will be mutually helpful in promoting good health."

The PBA is the latest athletic organization to partner with USANA who also signed deals with USA Skateboarding and USA Swimming earlier this year.

About USANA
USANA (NYSE:USNA) prides itself on providing consumers the highest quality nutritional products in the world. From its award-winning supplements to its innovative skincare and new active nutrition, USANA has proven for nearly 30 years why it's a company you can trust. How about giving us a try? Shop at USANA.com or learn more at whatsupUSANA.com.

About Philippine Basketball Association
The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. It's the first professional basketball league in Asia, and globally the second-longest running after the NBA. The league's regulations include a hybrid of rules from the NBA and FIBA.

Media Contact: Amy Haran
Executive Vice President of Communications
(801) 954-7641
media@USANAinc.com 

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SOURCE USANA

FAQ

What is USNA's new partnership announcement?

USNA has partnered with the Philippine Basketball Association as the Official Nutritional Supplements provider.

How will USNA support the Philippine Basketball Association?

USNA will provide nutritional products and educational resources to PBA athletes across all 12 teams.

What is the significance of USNA's partnership with the PBA?

This partnership enhances USNA's brand visibility in sports and reaffirms its commitment to athlete health and nutrition.

When was the USNA and PBA partnership announced?

The partnership was announced on November 24, 2021.

What other organizations has USNA partnered with recently?

USNA has recently signed deals with USA Skateboarding and USA Swimming.