Fuel Cycle Integration with UserTesting Extends Access to More Customer Communities

Rhea-AI Summary

Fuel Cycle has announced a public release of its integration with UserTesting. This collaboration enables clients to gather high-quality video feedback from their community of users for improved product design and user experience. Demonstrated at The Human Insight Summit in New Orleans, the integration supports digital product development by providing insights into customer perspectives. UserTesting aims to give organizations swift access to essential customer insights, enhancing competitive advantage. The integration will benefit all Fuel Cycle and UserTesting clients.

Positive

• Integration with UserTesting enhances product design through customer feedback.
• Improved access to user insights may lead to better user experiences and increased conversion rates.
• Allows clients to evaluate digital experiences effectively with real-time feedback.

Negative

• None.

Market research cloud leader makes it easier for researchers to test digital products pre- and post-launch

SANTA MONICA, Calif., Oct. 19, 2022 /PRNewswire/ -- Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced that their integration with UserTesting  (NYSE: USER) is available for public release. The integration was demoed at The Human Insight Summit by UserTesting, in New Orleans, Louisiana. 

This integration touches on many of the themes discussed at The Human Insight Summit including inclusivity, equity, and moving insights to action. According to Forrester, a well-designed user experience could boost your conversion rate by up to 400%. This integration enables clients to get high quality video feedback from their Fuel Cycle Community to improve their products and designs.

As part of Fuel Cycle and UserTesting's mutual approach to support digital product development, the integration enables users to evaluate digital experiences with their Fuel Cycle community of customers, prospects and product users. The integration is now available to all Fuel Cycle and UserTesting customers.

"Knowing how customers feel and why provides a strategic advantage for companies competing in a competitive business environment. UserTesting is focused on ensuring organizations have quick and easy access to the customers they need to reach," said Mona Sabet, Chief Corporate Strategy Officer at UserTesting. "The integration with Fuel Cycle helps companies efficiently connect with customers, capture rich video-based insights, and better understand customer perspectives."

"Customer feedback is an integral part of how companies continue to innovate and improve their products and services. It's especially pertinent as consumers have more options than ever," said Rick Kelly, Chief Product Officer at Fuel Cycle. "The Fuel Cycle and UserTesting integration offers companies even more context around what customers are thinking and experiencing, allowing them to easily gather feedback then make the necessary adjustments to their product and services."

To view Fuel Cycle's full suite of integrations and user experience research capabilities, please visit: www.fuelcycle.com.

About UserTesting
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting® Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it's actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,500 customers, including more than half of the world's top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.

About Fuel Cycle
Fuel Cycle's award-winning Market Research Cloud is the most comprehensive intelligence gathering ecosystem that exists today. Our platform enables decision-makers to maintain constant connections with their customers, prospects, and users to uncover real-world actionable intelligence. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, Fuel Cycle's Market Research Cloud powers product innovation, brand intelligence, and enhanced user experience. Breakthroughs require action. We built Fuel Cycle to ignite it. For more information, visit: fuelcycle.com. 

Fuel Cycle Contact
BLASTmedia for Fuel Cycle
Patrick Murphy
317.806.1900 ext. 102
fuelcycle@blastmedia.com 

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SOURCE Fuel Cycle

FAQ

What is the recent partnership between Fuel Cycle and UserTesting?

Fuel Cycle announced an integration with UserTesting to enhance user experience research, allowing clients to gather feedback more effectively.

How will the Fuel Cycle and UserTesting integration impact businesses?

The integration offers businesses improved access to customer insights, enabling better product designs and potentially increasing conversion rates.

When was the Fuel Cycle integration with UserTesting announced?

The integration was announced on October 19, 2022.

Where was the integration between Fuel Cycle and UserTesting showcased?

The integration was showcased at The Human Insight Summit in New Orleans.

What benefits does the Fuel Cycle integration provide to UserTesting customers?

It enables UserTesting customers to gather high-quality video feedback from their user community for improved product development.