U.S. Bank Launches New Smartly Visa Signature Ad Campaign Featuring Peyton Manning
Manning goes bird watching with help from the
The campaign kicked off with a national TV commercial during the College Football Playoff National Championship game on January 20 and includes television, digital and social media ads. A second TV spot featuring Manning and his Smartly card will air later in 2025.
In the new TV ad, Manning buys bird watching supplies, a camera, a backpack and additional gear to help him spot birds in their natural habitat. A curious neighbor observes Manning enjoying his new bird watching hobby, and together they decide to scan the skies, fully kitted, thanks to the Smartly card.
The spot ends with the tagline, “No matter what you buy, earn more, Smartly with the
Launched in late 2024, the
“Peyton’s passion for everything he does, while highlighted in a light-hearted way for our campaign, reflects the passion we have for providing our clients with amazing financial service products to improve their lives,” said Steve Mattics, head of Retail Payment Solutions at
About
U.S. Bancorp, with more than 70,000 employees and
Disclosures
Loans and lines of credit are offered by
Editor’s Note: The content of this press release is accurate as of publication on January 21, 2025, and may have changed. For the latest product information, refer to the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121820033/en/
Todd Deutsch,
todd.deutsch@usbank.com
Source: U.S. Bancorp