Elavon signs exclusive deal with Amazon-approved partner The Digital Line (TDL) to launch new range of digital services in hospitality industry

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05/17/2023 - 05:00 AM

Joint solution includes multi-functional, voice-activated system, Audico, running on Alexa Smart Properties

LONDON--(BUSINESS WIRE)-- Global payments provider Elavon has partnered with The Digital Line (TDL) on a voice-activated solution for the hospitality industry.

The solution – Audico – utilises the Amazon Alexa device to deliver a variety of voice-driven services. Elavon is the exclusive payments provider for the Audico solution in hospitality, globally.

Hemlata Narasimhan, Elavon Merchant Services President in Europe, says, “Virtual assistant technology is the future of hospitality, and we’re thrilled to be powering the payments behind Audico. This is all about improving the customer experience, and a large part of this is seamless payments. We’re pleased to be partnering with Amazon’s approved partner The Digital Line to make this happen.”

Audico is unique in the UK market, and has already been implemented at the world-famous Ascot Racecourse in Southeast England, where premium customers can call for betting services, order food and drinks, and purchase merchandise from their private boxes all with a few simple words to Alexa. The audible command is then relayed to staff as a Card Not Present transaction, and payment is made using a pre-determined account preference such as a credit card.

Audico is also being explored as a room service solution in hotels, and in premium hospitality areas at other venues and stadiums, as well as providing a landmark series of services in the health care industry.

George Vaughan, The Digital Line’s CEO, says, “This partnership represents a unique opportunity for two recognised brands to collaborate on initiatives that will revolutionise multiple business verticals, including hospitality, venues and health care, delivering a level of digital transformation not seen before.”

About Elavon

Elavon is a leading global payments company with more than 4,300 employees and operations in 10 countries. A subsidiary of U.S. Bancorp (NYSE:USB), Elavon provides businesses with the technology needed to accept payments from customers, whether they are shopping in stores, at home or on the go.

Elavon Financial Services DAC, trading as Elavon Merchant Services, is regulated by the Central Bank of Ireland.

About The Digital Line (https://www.thedigitalline.co.uk/)

A commercial research, information, and technical innovation consulting firm, The Digital Line (TDL) has a specific interest in venues, hospitality, retail, education, and healthcare. TDL offers a full range of professional services to help companies in various industries create their plans for upcoming technological endeavours and support the deployment of critical projects in a more creative and cost-effective manner.

TDL also collaborates with cutting-edge businesses, products, and institutions, placing it at the forefront of the latest wave of technical advancements and because of its intelligent integration of private, public, and academic entities, is able to push the limits of disruptive digital technologies.