Blain’s Farm & Fleet Improves Customer Experience and Sales with Roadie Same-Day Delivery

Rhea-AI Summary

Blain's Farm & Fleet has partnered with Roadie, a UPS company, to offer same-day delivery for over 60,000 products, including large items. Orders placed by 2 p.m. can be delivered the same day. This service, started during the holiday season, has now been extended year-round due to positive customer feedback. Within the first three days of launch, Blain's saw a 738% increase in order volume and a 378% year-over-year revenue boost. RoadieXL™ aids in efficient delivery of large items, reducing packaging costs and lead times. This move aims to enhance customer satisfaction and retention.

Positive

• Blain's Farm & Fleet experienced a 738% increase in order volume.
• There was a 378% year-over-year revenue increase.
• Same-day delivery service has been extended year-round due to positive feedback.
• RoadieXL™ reduces additional packaging costs and dimensional weight fees.

Negative

• None.

JANESVILLE, Wis.--(BUSINESS WIRE)-- Blain’s Farm & Fleet has partnered with Roadie, a UPS (NYSE:UPS) company, to offer same-day delivery for everything from lawn tractors to tools, clothing, snacks, and sporting goods.

Local Blain’s shoppers who place orders by 2 p.m. can now choose same-day delivery to their doorstep by friendly delivery drivers through Roadie. Over 60,000 products, including select oversized products, qualify for the service.

Blain’s initial collaboration with Roadie in December arose from the retailer's desire to offer customers, whom they refer to as neighbors, additional choices for online holiday shopping, even beyond the shipping deadlines of traditional parcel carriers.

“Introducing same-day delivery enabled our holiday shoppers to fulfill their wish lists later than ever,” said Blain's Chief Customer and Marketing Officer Kristin Stewart. “After receiving rave reviews from our neighbors, we decided to offer the option year-round. It provides the convenience and dependability our customers expect from us.”

Indeed, same-day delivery can tremendously impact companies’ customer satisfaction, sales, and retention rates. A recent survey shows that 80% of companies increased revenue by offering this service to consumers. For instance, within just the initial three days of implementing the service, Blain’s experienced an astounding 738% surge in order volume and a 378% year-over-year increase in revenue compared to the same period in 2022.

Marc Gorlin, Founder and CEO of Roadie, emphasized how RoadieXL™ streamlines the delivery process for oversized, heavy, or cumbersome items, enabling Blain’s Farm & Fleet to circumvent additional packaging costs, dimensional weight fees, and long lead times associated with less-than-truckload shipments or traditional carriers.

“As consumers, we’ve been conditioned to get our stuff faster and faster for years. Now, that expectation extends to big and bulky items as well. People want to get their big stuff the same way they get their other purchases,” Gorlin said. “Blain’s Farm & Fleet understands this and is on the leading edge of getting all items, even big and bulky goods, to their customers when they want them. With Roadie and specifically RoadieXL™, companies like Blain’s can offer industry-leading delivery speeds on everything from kayaks to canning supplies to beehives.”

Discover more about the advantages of crowdsourced delivery and its positive impact on business operations.

About Blain’s Farm & Fleet
Blain’s Farm & Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. This Modern General Store remains steadfast in its commitment to offering customers high-quality products, competitive prices, and reliable service. Visit http://www.farmandfleet.com or download the Blain’s Farm & Fleet mobile app.

In addition to high-quality products with the Blain’s Farm & Fleet brand name, they carry top-rated brands, including:

• Clothing: Ariat, Carhartt, Dickies, Under Armour, Columbia, Levi's, Wrangler, Kuhl, WorkNSport
• Footwear: Skechers, Puma, Keen, Ariat, Asics, New Balance, CAT, Carhartt, Hey Dude, Sorel, TimberlandPro, Crocs
• Tools & Hardware: DeWalt, Milwaukee, Stanley, Craftsman, Hobart
• Paint & Supplies: Benjamin Moore, Valspar, MinWax, Rustoleum, Graco, Purdy
• Automotive: Pennzoil, Valvoline, Mobil 1, Mystik, Fram, Prestone, Sea Foam, Meguiar’s
• Tire & Auto Repair Service: Michelin, Goodyear, Cooper
• Sporting Goods: Realtree, Scent Blocker, Yeti, Coleman, Rapala, Plano, St. Croix, Browning, Winchester
• Home & Housewares: KitchenAid, Cuisinart, Keurig, T-Fal, Lodge, Dyson, Calphalon
• Pet Department: Purina, Blue Buffalo, Hill's Science Diet, Iams, Canidae, Taste of the Wild, Kong, Greenies, Diamond, Eukanuba
• Agriculture: King Kutter, Nutrena, Behrens, Guardian, Manna Pro, Ware, Weaver Leather, Agrimaster
• Lawn & Garden: Scotts, Miracle-Gro, RoundUp, Fiskars, Weber, Char-Broil, Estate
• Outdoor Power Equipment: Troy-Bilt, Cub Cadet, Briggs & Stratton
• Electrical & Plumbing: Reliance, GE, Southwire, Whirlpool, Klein, Superior, JMF, BestAir

About Roadie
Roadie, a UPS company, is a logistics management and crowdsourced delivery platform. Founded in 2014, Roadie offers businesses fast, flexible, and asset-light logistics solutions for last-mile delivery. Roadie enables local delivery to more than 97% of U.S. households by providing access to more than 200,000 independent drivers nationwide, allowing businesses to offer their customers delivery options for almost any industry, from airlines to artisans.

Roadie’s solutions include local same-day pickup and delivery, delivery from warehouses with in-house sortation, oversized delivery, sustainable delivery, returns, and more. For more information, visit www.roadie.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240711173396/en/

Blain’s Farm and Fleet

Joe Lopez, 847-361-8534

jlopez@blainsupply.com

Gregory FCA

Anna Patrick, 212-398-9680

apatrick@gregoryfca.com

Source: Roadie

FAQ

What recent partnership has Blain's Farm & Fleet announced?

Blain's Farm & Fleet has partnered with Roadie, a UPS company, to offer same-day delivery services.

What is the deadline for same-day delivery orders at Blain's Farm & Fleet?

Orders must be placed by 2 p.m. for same-day delivery at Blain's Farm & Fleet.

How many products qualify for same-day delivery through Blain's Farm & Fleet?

Over 60,000 products, including select oversized items, qualify for same-day delivery.

What impact did the same-day delivery service have on Blain's Farm & Fleet's sales?

Blain's Farm & Fleet saw a 738% increase in order volume and a 378% year-over-year revenue increase within the first three days of implementing the service.

What is RoadieXL™ and how does it benefit Blain's Farm & Fleet?

RoadieXL™ is a service by Roadie that streamlines delivery for oversized items, reducing packaging costs and dimensional weight fees for Blain's Farm & Fleet.