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UniFirst Corporation Announces Leadership Changes: Kelly Rooney Named Chief Operating Officer and Michael Croatti to Transition from Executive Role

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UniFirst (NYSE: UNF) has announced significant leadership changes. Kelly Rooney has been appointed as Chief Operating Officer (COO), effective September 30, 2024. Rooney, with over 25 years of experience in B2B route-based operations, will oversee UniFirst's day-to-day operations, focusing on growth, customer service, and operational efficiencies.

Additionally, Michael Croatti, Executive Vice President, will transition from his current role in November 2024 after a 35-year career with the company. Croatti, son of former UniFirst CEO Ron Croatti, will remain involved in a consulting capacity, collaborating on key customer and industry partnerships.

CEO Steve Sintros expressed enthusiasm for Rooney's appointment and gratitude for Croatti's continued involvement, emphasizing UniFirst's commitment to driving success while maintaining strong values and relationships.

UniFirst (NYSE: UNF) ha annunciato significativi cambiamenti nella leadership. Kelly Rooney è stata nominata nuovo Chief Operating Officer (COO), con effetto dal 30 settembre 2024. Rooney, con oltre 25 anni di esperienza in operazioni B2B basate su itinerario, supervisionerà le operazioni quotidiane di UniFirst, concentrandosi su crescita, servizio clienti ed efficienza operativa.

Inoltre, Michael Croatti, Vicepresidente Esecutivo, si trasferirà dal suo attuale ruolo nel novembre 2024 dopo una carriera di 35 anni con l'azienda. Croatti, figlio dell'ex CEO di UniFirst Ron Croatti, rimarrà coinvolto in un ruolo consulenziale, collaborando su importanti partnership con clienti e nel settore.

Il CEO Steve Sintros ha espresso entusiasmo per la nomina di Rooney e gratitudine per il continuo coinvolgimento di Croatti, sottolineando l'impegno di UniFirst a guidare il successo mantenendo forti valori e relazioni.

UniFirst (NYSE: UNF) ha anunciado cambios significativos en su liderazgo. Kelly Rooney ha sido nombrada nueva Directora de Operaciones (COO), con efecto desde el 30 de septiembre de 2024. Rooney, con más de 25 años de experiencia en operaciones B2B basadas en rutas, supervisará las operaciones diarias de UniFirst, centrando su atención en el crecimiento, el servicio al cliente y la eficiencia operativa.

Además, Michael Croatti, Vicepresidente Ejecutivo, hará la transición de su cargo actual en noviembre de 2024, tras una carrera de 35 años con la empresa. Croatti, hijo del ex CEO de UniFirst, Ron Croatti, continuará involucrado en calidad de consultor, colaborando en asociaciones clave con clientes y en la industria.

El CEO Steve Sintros expresó su entusiasmo por el nombramiento de Rooney y su agradecimiento por la continua participación de Croatti, enfatizando el compromiso de UniFirst de impulsar el éxito mientras se mantienen fuertes valores y relaciones.

유니퍼스트(NYSE: UNF)가 중요한 리더십 변경을 발표했습니다. 켈리 루니가 2024년 9월 30일부터 시행되는 최고 운영 책임자(COO)로 임명되었습니다. 루니는 B2B 경로 기반 운영에서 25년 이상의 경험을 가지고 있으며, 유니퍼스트의 일상 운영을 감독하고 성장, 고객 서비스 및 운영 효율성에 집중할 것입니다.

또한 마이클 크로아티, 수석 부사장이 35년의 경력을 마친 후 2024년 11월 현재의 역할에서 전환할 예정입니다. 크로아티는 전 유니퍼스트 CEO 론 크로아티의 아들이며, 주요 고객 및 산업 파트너십에 대해 협력하는 컨설팅 역할로 계속 참여할 것입니다.

CEO 스티브 신트로스는 루니의 임명에 대해 기대감을 표명하고, 크로아티의 지속적인 참여에 대해 감사를 전하며, 유니퍼스트가 강력한 가치와 관계를 유지하면서 성공을 이끌겠다는 의지를 강조했습니다.

UniFirst (NYSE: UNF) a annoncé d'importants changements au sein de sa direction. Kelly Rooney a été nommée Directrice des opérations (COO), avec effet au 30 septembre 2024. Rooney, forte de plus de 25 ans d'expérience dans les opérations B2B sur parcours, supervisera les opérations quotidiennes de UniFirst, en se concentrant sur la croissance, le service client et l'efficacité opérationnelle.

De plus, Michael Croatti, Vice-président exécutif, se retirera de son rôle actuel en novembre 2024 après 35 ans de carrière au sein de l'entreprise. Croatti, fils de l'ancien PDG de UniFirst, Ron Croatti, continuera à être impliqué en tant que consultant, collaborant sur des partenariats clés avec des clients et dans l'industrie.

Le PDG Steve Sintros a exprimé son enthousiasme pour la nomination de Rooney et sa gratitude pour l'implication continue de Croatti, en soulignant l'engagement de UniFirst à réussir tout en maintenant des valeurs et des relations solides.

UniFirst (NYSE: UNF) hat bedeutende Veränderungen in der Unternehmensführung angekündigt. Kelly Rooney wurde zum Chief Operating Officer (COO) ernannt, mit Wirkung zum 30. September 2024. Rooney, die über 25 Jahre Erfahrung im B2B-Routenbetrieb verfügt, wird die täglichen Aktivitäten von UniFirst leiten und sich auf Wachstum, Kundenservice und betriebliche Effizienz konzentrieren.

Darüber hinaus wird Michael Croatti, Executive Vice President, ab November 2024 nach 35 Jahren im Unternehmen aus seiner aktuellen Rolle ausscheiden. Croatti, der Sohn des ehemaligen UniFirst-CEO Ron Croatti, wird weiterhin in beratender Funktion tätig sein und an wichtigen Kunden- und Branchenpartnerschaften mitarbeiten.

CEO Steve Sintros äußerte seine Begeisterung über Rooneys Ernennung und seine Dankbarkeit für Croattis fortgesetzte Beteiligung, wobei er UniFirsts Engagement für den Erfolg bei gleichzeitiger Aufrechterhaltung starker Werte und Beziehungen betonte.

Positive
  • Appointment of experienced COO Kelly Rooney to drive growth and operational efficiencies
  • Michael Croatti to continue involvement in a consulting capacity, maintaining key relationships
  • Leadership transition demonstrates commitment to company evolution while preserving core values
Negative
  • Departure of long-standing Executive Vice President Michael Croatti from full-time role

WILMINGTON, Mass., Sept. 19, 2024 (GLOBE NEWSWIRE) -- UniFirst Corporation (NYSE: UNF), a North American leader in the supply and servicing of uniform and workwear programs, facility service products, and first aid and safety supplies, is pleased to announce the appointment of Kelly Rooney as Chief Operating Officer (COO), effective September 30, 2024.

Rooney has extensive knowledge and experience in large-scale B2B route-based operations. Over her twenty-five plus year career, she has held operational and leadership roles of increasing responsibility. Her most recent position was as the Chief Human Resources Officer at Waste Management, a $20 billion public company. Rooney is returning to her roots and will oversee UniFirst’s day-to-day operations, focusing on driving growth, enhancing customer service excellence, and executing operational efficiencies. Her innovative leadership style, systematic approach, and strong customer focus have consistently yielded outstanding results throughout her career.

"We are thrilled to welcome Kelly to the team," said Steve Sintros, CEO of UniFirst. "Her partnership and ability to effect positive change will be critical as we continue to evolve. Alongside her deep operational experience, her talent and passion for empowering workforces to succeed fit like a glove with our culture and our promise to always deliver for our customers and our employees.” 

In addition, the company has announced that Michael Croatti, Executive Vice President, will transition from his current role in November of 2024. UniFirst acknowledges the significant contributions of Croatti, who has played an integral role in the company’s success over his 35-year career. Croatti, the son of former UniFirst CEO Ron Croatti, has been a leader in maintaining relationships with customers and within the industry. Though stepping down as a full-time executive with the company to spend more time with his family, Croatti expects to remain involved in a consulting capacity for a period of time, collaborating with Sintros on key customer and industry partnerships.

"This decision comes after much reflection," said Croatti. "For the past 35 years, UniFirst has been more than just a workplace – it has been a family. I am incredibly proud of what we have accomplished together."

Sintros expressed gratitude for Croatti’s continued involvement, saying, “Michael has been an invaluable part of our team and has contributed immensely to our company’s success. We are grateful for his continued involvement as a consultant and wish him all the best in his next chapter.”

These leadership transitions underscore UniFirst’s commitment to driving continued success while maintaining the strong values and relationships that have defined the company for decades.

About UniFirst Corporation

Headquartered in Wilmington, Mass., UniFirst Corporation (NYSE: UNF) is a North American leader in the supply and servicing of uniform and workwear programs, facility service products, as well as first aid and safety supplies and services. Together with its subsidiaries, the company also manages specialized garment programs for the cleanroom and nuclear industries. In addition to partnering with leading brands, UniFirst manufactures its own branded workwear, protective clothing, and floorcare products at its three company-owned ISO-9001-certified manufacturing facilities. With more than 270 service locations, over 300,000 customer locations, and 16,000-plus employee Team Partners, the company outfits more than 2 million workers every day. For additional information, contact UniFirst at 888.296.2740 or visit UniFirst.com. Follow UniFirst on Social Media: LinkedIn, Facebook, X, YouTube, Instagram.

Forward-Looking Statements Disclosure

This public announcement contains forward-looking statements within the meaning of the federal securities laws that reflect the Company's current views with respect to future events, including certain employment and consulting matters. Forward-looking statements contained in this public announcement are subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995 and may be identified by words such as “will,” “expects,” “remain,” “continued,” “driving,” “maintaining,” “effective,” or the negative versions thereof, and similar expressions and by the context in which they are used. Such forward-looking statements are based upon our current expectations and speak only as of the date made. Such statements are highly dependent upon a variety of risks, uncertainties and other important factors that could cause actual results to differ materially from those reflected in such forward-looking statements. Such factors include, but are not limited to, our ability to execute on our strategies, including leadership transition matters, and the other factors described under Part I, Item 1A. “Risk Factors” and elsewhere in our Annual Report on Form 10-K for the year ended August 26, 2023, Part II, Item 1A. “Risk Factors” and elsewhere in our subsequent Quarterly Reports on Form 10-Q and in our other filings with the SEC. We undertake no obligation to update any forward-looking statements to reflect events or circumstances arising after the date on which they are made.

Contact: Shane O’Connor
 EVP and Chief Financial Officer
 978-658-8888
 Shane_OConnor@unifirst.com

FAQ

Who is the new COO of UniFirst (UNF)?

Kelly Rooney has been appointed as the new Chief Operating Officer (COO) of UniFirst (UNF), effective September 30, 2024.

When will Michael Croatti transition from his executive role at UniFirst (UNF)?

Michael Croatti will transition from his role as Executive Vice President at UniFirst (UNF) in November 2024.

What will be Kelly Rooney's responsibilities as COO of UniFirst (UNF)?

As COO of UniFirst (UNF), Kelly Rooney will oversee day-to-day operations, focusing on driving growth, enhancing customer service excellence, and executing operational efficiencies.

Will Michael Croatti remain involved with UniFirst (UNF) after stepping down?

Yes, Michael Croatti is expected to remain involved with UniFirst (UNF) in a consulting capacity, collaborating on key customer and industry partnerships.

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