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Ulta Beauty Announces 2024 MUSE Accelerator Cohort

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Ulta Beauty, the largest beauty retailer in the US, has announced its 2024 MUSE Accelerator cohort. Eight early-stage brands in cosmetics, skincare, haircare, and wellness will participate in a 10-week program starting September 18. The program offers a curriculum, mentorship, and funding to prepare brands for retail distribution. Each brand will receive $50,000 in financial support. New this year, Ulta Beauty and Fifteen Percent Pledge will award an additional $10,000 to one emerging entrepreneur. The MUSE Accelerator, in its third year, supports Ulta Beauty's efforts to amplify underrepresented voices in the industry and create an inclusive assortment.

Ulta Beauty, il più grande rivenditore di bellezza negli Stati Uniti, ha annunciato i suoi partecipanti per il MUSE Accelerator 2024. Otto marchi emergenti nei settori cosmetici, skincare, haircare e wellness parteciperanno a un programma di 10 settimane che inizierà il 18 settembre. Il programma offre un curriculum, mentorship e finanziamenti per preparare i marchi alla distribuzione al dettaglio. Ogni marchio riceverà 50.000 dollari di supporto finanziario. Novità di quest'anno, Ulta Beauty e Fifteen Percent Pledge assegneranno un ulteriore 10.000 dollari a un imprenditore emergente. Il MUSE Accelerator, giunto al suo terzo anno, supporta gli sforzi di Ulta Beauty per amplificare le voci sotto-rappresentate nel settore e creare un assortimento inclusivo.

Ulta Beauty, el mayor minorista de belleza en los Estados Unidos, ha anunciado su cohorte del MUSE Accelerator 2024. Ocho marcas en etapa temprana en cosméticos, cuidado de la piel, cuidado del cabello y bienestar participarán en un programa de 10 semanas que comenzará el 18 de septiembre. El programa ofrece un currículo, mentoría y financiamiento para preparar a las marcas para la distribución minorista. Cada marca recibirá 50,000 dólares en apoyo financiero. Este año, Ulta Beauty y Fifteen Percent Pledge otorgarán un 10,000 dólares adicionales a un emprendedor emergente. El MUSE Accelerator, en su tercer año, apoya los esfuerzos de Ulta Beauty para amplificar las voces subrepresentadas en la industria y crear una variedad inclusiva.

미국 최대의 뷰티 소매업체인 Ulta Beauty가 2024 MUSE Accelerator 코호트를 발표했습니다. 8개의 초기 브랜드가 화장품, 스킨케어, 헤어케어 및 웰빙 분야에서 참여하며, 9월 18일부터 시작하는 10주 프로그램에 참여하게 됩니다. 이 프로그램은 브랜드가 소매 유통에 준비할 수 있도록 커리큘럼, 멘토십 및 자금을 제공합니다. 각 브랜드는 50,000달러의 재정 지원을 받게 됩니다. 올해 새롭게 추가된 사항으로, Ulta Beauty와 Fifteen Percent Pledge는 신흥 기업가에게 추가로 10,000달러를 수여할 것입니다. 3년째를 맞이하는 MUSE Accelerator는 Ulta Beauty의 노력으로 업계의 대표되지 않는 목소리를 증폭시키고 포괄적인 제품군을 만들기 위한 지원을 하고 있습니다.

Ulta Beauty, le plus grand détaillant de beauté aux États-Unis, a annoncé sa cohorte du MUSE Accelerator 2024. Huit marques émergentes dans les domaines des cosmétiques, des soins de la peau, des soins capillaires et du bien-être participeront à un programme de 10 semaines qui débutera le 18 septembre. Le programme propose un cursus, du mentorat et un financement pour préparer les marques à la distribution au détail. Chaque marque recevra 50 000 dollars de soutien financier. Cette année, Ulta Beauty et Fifteen Percent Pledge remettront également 10 000 dollars supplémentaires à un entrepreneur émergent. Le MUSE Accelerator, en sa troisième année, soutient les efforts d'Ulta Beauty pour amplifier les voix sous-représentées dans l'industrie et créer un assortiment inclusif.

Ulta Beauty, der größte Beauty-Einzelhändler in den USA, hat seine MUSE Accelerator-Kohorte 2024 angekündigt. Acht aufstrebende Marken aus den Bereichen Kosmetik, Hautpflege, Haarpflege und Wellness werden an einem 10-wöchigen Programm teilnehmen, das am 18. September beginnt. Das Programm bietet einen Lehrplan, Mentoring und Finanzierung, um die Marken auf den Einzelhandel vorzubereiten. Jede Marke erhält 50.000 Dollar finanzielle Unterstützung. Neu in diesem Jahr wird Ulta Beauty zusammen mit Fifteen Percent Pledge 10.000 Dollar zusätzlich an einen aufstrebenden Unternehmer vergeben. Der MUSE Accelerator, nun im dritten Jahr, unterstützt die Bemühungen von Ulta Beauty, unterrepräsentierte Stimmen in der Branche zu stärken und ein vielfältiges Sortiment zu schaffen.

Positive
  • Ulta Beauty is investing in diversity and inclusion through the MUSE Accelerator program
  • Each brand in the cohort receives $50,000 in financial support
  • New $10,000 award introduced in partnership with Fifteen Percent Pledge
  • Program provides mentorship from industry leaders and Ulta Beauty experts
  • Curriculum covers critical areas like brand strategy, retail operations, and supply chain management
Negative
  • None.

New This Year, Ulta Beauty and Fifteen Percent Pledge Announce $10K Award for One Emerging Entrepreneur

CHICAGO--(BUSINESS WIRE)-- Ulta Beauty, the nation’s largest beauty retailer, today announced its 2024 MUSE Accelerator cohort. Starting September 18, eight early-stage brands spanning cosmetics, skincare, haircare, and wellness, will embark on an engaging 10-week journey featuring a robust curriculum, mentorship, and funding to fuel growth and prepare for retail distribution.

Ulta Beauty MUSE Accelerator 2024 Cohort (Photo: Business Wire)

Ulta Beauty MUSE Accelerator 2024 Cohort (Photo: Business Wire)

The MUSE Accelerator, now in its third year, supports Ulta Beauty’s ongoing efforts to magnify, uplift, support and empower underrepresented voices in the industry while curating a unique assortment that is truly inclusive and represents All Things Beauty, All In One Place® for beauty enthusiasts.

“As retail leaders and brand builders, we seek to create space and opportunities for all brands to thrive in our industry and nurture an inclusive assortment that reflects the beautifully diverse community we serve,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “We’re focused on brand amplification, assortment growth and creating equitable guest and associate experiences so everyone can see themselves reflected in what we offer.”

Meet the 2024 MUSE Accelerator Cohort:

  • Jamie Melbourne & Tony Lecy-Siewert​, APOSTLE: A cosmetics brand for men that provides clean, cost effective, and efficacious alternatives to traditionally marketed beauty products.
  • Audrey Ajakaye, AUDAJA: A professional-grade skincare brand reimagining skincare for all skin types and tones, with skin of color in mind, born from founder Audrey Ajakaye’s lifelong battle with chronic eczema.
  • Amy Roe, BYROE: Upcycled superfood-infused skincare crafted with vegan and cruelty-free ingredients.
  • Amara Onwukaeme​, FEMIGIST: A purpose-driven feminine care brand that provides plant-powered hormonal support and feminine wellness products along with educational resources and supportive community.
  • Mia Fiona Kut​, LUNA NECTAR: A line of sustainable, waterless haircare products rooted in adaptogen theory, from Eastern rituals, combined with clinical actives. Dermatologist and trichologist-approved, Luna Nectar's mission is to kick the stigma of women’s hair loss through all-natural, vegan, and cruelty-free products.
  • Nicol Varona Cancelmo & Cory Varona​, OCOA: Clean curl care for hermanas everywhere inspired by the Dominican Republic and created to simplify curly hair routines with clean, nourishing ingredients that uplift natural beauty and represent the Hispanic and Latino community.
  • Elimar Depaula​, QUEEN COSMETICS: More than just a beauty brand, Queen Cosmetics is dedicated to designing products that transcend the ordinary, speak to your inner artist, and encourage self-expression and authenticity.
  • Dana Roberts, Jarrod Shaw, and Dr. Monica Williams, REDDROP: Created by an educator and a doctor to ensure that girls are prepared and empowered as their period journey begins, RedDrop offers superior products and empowering content to help grow powerful women.

To ensure a holistic, enriching experience that equips participants with real-life skills to succeed, Ulta Beauty has developed a robust 10-week curriculum focused on brand development, including:

  • Brand Strategy & Positioning: An immersive, 360-degree planning session that provides tools, support, and resources needed for long-term success.
  • Retail 101: Expert training on how to successfully launch, grow and thrive in a national, omni-channel retail environment.
  • Supply Chain & Logistics: A critical course on planning for and navigating distribution channels to ensure optimal customer experiences.
  • Demo Week & Celebration: An opportunity to pitch to Ulta Beauty retail merchants and network with investors.

Each brand in the 2024 MUSE Accelerator cohort will receive $50,000 in financial support to help accelerate their businesses and valuable resources to establish a foundation for long-term success. New to the program this year, Ulta Beauty and long-time partner Fifteen Percent Pledge will select one member of the cohort to receive an additional $10K award. The recipient will be selected by Fifteen Percent Pledge founder Aurora James and presented at the end of the program.

“Ulta Beauty understands that today’s consumers want the brands they see on retail shelves to reflect the diversity they see in their communities,” said Aurora James, founder of Fifteen Percent Pledge and creative director of Brother Vellies. “Fifteen Percent Pledge is proud to continue our partnership with Ulta Beauty and support the MUSE Accelerator program, an incredible resource for emerging entrepreneurs to build their brands. I am excited to meet the amazing businesses in this year’s cohort!”

In addition to obtaining the critical skills and financial support needed to grow a business, MUSE participants become part of a community and support network of diverse leaders that helps empower each participants’ journey. Ulta Beauty experts across the company, along with industry leaders from Meta, TikTok, Beauty Independent, Métier Creative, True Beauty Ventures, Power Digital and Pitts Leadership Consulting (PLC) will provide mentorship and insight to participants, a critical element for nurturing brand development and long-term success.

Additionally, over the course of the program, each brand will receive dedicated mentorship from industry leaders who are successfully building their brands. MUSE Accelerator mentors for 2024 include Aliyah and Marco Marandiz of Sugardoh, Cassandra Thurswell of Kitsch, Tony Prado of Rizos Curls, Priscilla Tsai of Cocokind, Lillian Tung of Fur, Maeva Heim of Bread, Gina Woods of Donna’s Recipe, and Abbas and Aamir Attarwala of Nemat. These mentors are graciously offering their time and expertise to help shape the next generation of beauty leaders.

“Being a mentor and part of the inspiring Ulta Beauty MUSE Accelerator journey is an incredible honor,” said Cassandra Morales Thurswell, founder and CEO of Kitsch. “It’s amazing that Ulta is providing this platform for brand owners, and I hope that sharing my expertise can help guide and support emerging entrepreneurs as they navigate growth.”

To learn more, visit http://www.ulta.com/muse-accelerator.

About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates approximately 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.

Ulta Beauty Media Contact:

Crystal Carroll

Senior Director, Public Relations

ccarroll@ulta.com

Source: Ulta Beauty

FAQ

What is Ulta Beauty's MUSE Accelerator program for 2024?

Ulta Beauty's MUSE Accelerator for 2024 is a 10-week program supporting eight early-stage beauty brands in cosmetics, skincare, haircare, and wellness. It provides curriculum, mentorship, and funding to prepare brands for retail distribution.

How much financial support does Ulta Beauty (ULTA) provide to MUSE Accelerator participants?

Ulta Beauty provides $50,000 in financial support to each brand participating in the 2024 MUSE Accelerator program. Additionally, one emerging entrepreneur will receive an extra $10,000 award in partnership with Fifteen Percent Pledge.

When does the Ulta Beauty MUSE Accelerator 2024 program start?

The Ulta Beauty MUSE Accelerator 2024 program starts on September 18, 2024.

What topics are covered in Ulta Beauty's MUSE Accelerator curriculum?

The MUSE Accelerator curriculum covers brand strategy & positioning, retail operations, supply chain & logistics, and includes a demo week with pitching opportunities to Ulta Beauty retail merchants.

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