Arriving in 2025: U-Haul Reveals Plans for Self-Storage Center in Lawrenceville

Rhea-AI Summary

U-Haul announces plans for a new retail, moving, and self-storage center in Lawrenceville, set to open by the end of 2025. The facility will offer over 700 indoor rooms with climate-control options, high-end security features, and affordable prices. U-Haul aims to hire 10 Team Members locally, supporting job growth in the community.

Insights

Market Research Analyst

The establishment of a new U-Haul retail, moving and self-storage center in Lawrenceville signifies a strategic expansion for the company, tapping into a growing market demand for storage solutions. This expansion is indicative of the company's confidence in the local economy and its commitment to long-term investment in the area. By offering over 700 climate-controlled storage units with high-end security features, U-Haul is positioning itself to capture a significant share of the local market. The move aligns with industry trends that show an increasing preference among consumers for secure and climate-controlled storage options.

Furthermore, the creation of new jobs is likely to have a positive ripple effect on the local economy. U-Haul's commitment to hiring locally, particularly veterans, underscores its corporate social responsibility and may enhance its brand reputation. The emphasis on sustainability through initiatives such as the U-Box Load Share program, which recently won an award, could also appeal to eco-conscious consumers and differentiate U-Haul from competitors in the industry.

Financial Analyst

U-Haul's investment in a new facility represents capital expenditure that could impact the company's financials in the short-term but has the potential for revenue growth once operational. The project completion by the end of 2025 suggests a timeline for when investors might expect to see returns on this investment. The mention of affordable pricing could indicate a competitive pricing strategy, which may affect profit margins but potentially increase market penetration and customer volume.

The decision to build a flagship store rather than franchising could reflect a strategic move to strengthen control over brand experience and operational efficiency. This direct investment in property and infrastructure may lead to improved asset utilization and cost savings over time, contributing positively to the company's return on assets (ROA) and return on equity (ROE).

Sustainability Expert

U-Haul's focus on sustainability and shared-use business models is a critical aspect of its corporate strategy. The company's efforts to promote green business practices, such as the Adaptive Reuse program and initiatives to improve fuel economy, are not only environmentally responsible but could also resonate with a consumer base that is increasingly valuing sustainability. These practices may lead to cost savings in the long run through reduced waste and energy consumption and the positive environmental impact could enhance the company's brand image and customer loyalty.

The recognition of U-Haul's U-Box Load Share as the Most Environmentally Friendly Service of the Year is a testament to the company's innovation in sustainable practices. This award could serve as a marketing tool to attract customers who prioritize environmental stewardship in their choice of service providers.

LAWRENCEVILLE, Ga., Feb. 23, 2024 /PRNewswire/ -- U-Haul^® is revealing plans for a new retail, moving and self-storage center in Lawrenceville after purchasing 1.76 acres at 243 Buford Drive.

U-Haul Storage at Buford Drive is scheduled for completion by the end of 2025. This will be the first U-Haul-owned and -operated facility in Lawrenceville.

A multi-story self-storage building will provide more than 700 indoor rooms with climate-control options. Units will have high-end security features at affordable prices. Storage customers will be able to apply for after-hours access.

"Local small businesses serving as U-Haul dealers have been serving Lawrenceville customers for decades, and now we'll have a flagship store in the community," said Rod Tape, U-Haul Company of Georgia Northeast president. "Affordable and accessible self-storage from a trusted company is needed in every growing market today. This location will be convenient for our customers."

Download the U-Haul app or contact Reservations at 1-800-GO-UHAUL.

U-Haul intends to hire 10 Team Members to staff the new store when it is ready. U-Haul will look to hire locally to promote job growth within the Lawrenceville community. U-Haul, honored as a Best for Vets leading veteran-friendly employer by The Military Times, actively recruits veterans and gives them preference in the hiring process. Find U-Haul careers at uhauljobs.com.

"When a U-Haul facility comes to a new town, we become part of that community," Tape added. "We're bringing jobs to Lawrenceville and look forward to growing the workforce here. Investing in local communities is part of the reason we've been in business for nearly 80 years."

U-Haul continues to benefit the environment through its shared-use business model. Truck and trailer sharing enables communities to share moving equipment so that families and individuals don't need to own large-capacity vehicles to transfer belongings. Sustainability initiatives like U-Haul Adaptive Reuse (the preserving and repurposing of existing buildings for new stores), truck modifications to improve fuel economy, and plastic Ready-To-Go Boxes^® that are shared hundreds of times before being recycled are among the many ways U-Haul promotes green business. U-Box Load Share, the Company's latest sustainability program, was just named the 2023 Best in Biz gold winner for the Most Environmentally Friendly Service of the Year.

About U-HAUL

Founded in 1945, U-Haul is the No. 1 choice of do-it-yourself movers with more than 23,000 rental locations across all 50 states and 10 Canadian provinces. The enhanced U-Haul app makes it easier for customers to use U-Haul Truck Share 24/7 to access trucks anytime through the self-dispatch and self-return options on their smartphones through our patented Live Verify technology. Our customers' patronage has enabled the U-Haul fleet to grow to 192,200 trucks, 138,500 trailers and 44,500 towing devices. U-Haul is the third largest self-storage operator in North America with 967,000 rentable units and 83.3 million square feet of self-storage space at owned and managed facilities. U-Haul is the top retailer of propane in the U.S. and the largest installer of permanent trailer hitches in the automotive aftermarket industry. Get the U-Haul app from the App Store or Google Play.

Contact:

Andrea Batchelor
Jeff Lockridge
E-mail: publicrelations@uhaul.com
Phone: 602-263-6981
Website: uhaul.com

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SOURCE U-Haul International, Inc.

FAQ

What are U-Haul's plans for a new facility in Lawrenceville?

U-Haul is planning to open a new retail, moving, and self-storage center in Lawrenceville by the end of 2025.

How many indoor rooms will the new facility offer?

The new facility will provide more than 700 indoor rooms with climate-control options.

How many Team Members will U-Haul hire for the new store?

U-Haul intends to hire 10 Team Members locally to staff the new store.

What sustainability initiatives is U-Haul promoting?

U-Haul promotes sustainability through initiatives like truck and trailer sharing, U-Haul Adaptive Reuse, truck modifications for fuel economy, and reusable plastic Ready-To-Go Boxes.

What recognition did U-Haul's sustainability program receive?

U-Box Load Share, U-Haul's sustainability program, was named the 2023 Best in Biz gold winner for the Most Environmentally Friendly Service of the Year.