UDR, Inc., original pioneers of multifamily centralization, partner with Funnel to complete operations revolution across nearly 60,000 units
Funnel, an AI-powered multifamily CRM provider, announced a partnership with UDR (NYSE: UDR), the 14th-largest multifamily owner-operator in the United States. UDR will implement Funnel's complete product suite across its nearly 60,000-unit national portfolio, including renter-centric® CRM, AI solution, fraud prevention, ResApp, and syndication services.
As an early pioneer in multifamily centralization, UDR is transitioning to Funnel's unified, omnichannel communication platform to streamline operations and enhance efficiency. The partnership aims to simplify team member workflows through transparent communication routing and AI-assisted task management for activities like tour scheduling, application screening, and inquiry handling.
Funnel currently serves 9 of the top 25 NMHC owners and operators, and UDR becomes the 4th of 6 largest REITs to adopt their technology solutions.
Funnel, un fornitore di CRM multifamiliare potenziato dall'IA, ha annunciato una partnership con UDR (NYSE: UDR), il 14° più grande proprietario-operatore multifamiliare negli Stati Uniti. UDR implementerà l'intera suite di prodotti di Funnel nel suo portfolio nazionale di quasi 60.000 unità, inclusi CRM incentrati sul caro affittuario®, soluzioni AI, prevenzione delle frodi, ResApp e servizi di sindacazione.
Come uno dei pionieri nella centralizzazione multifamiliare, UDR sta passando alla piattaforma di comunicazione unificata e omnicanale di Funnel per semplificare le operazioni e migliorare l'efficienza. La partnership mira a semplificare i flussi di lavoro dei membri del team attraverso un'instradamento della comunicazione trasparente e gestione dei compiti assistita dall'IA per attività come la programmazione dei tour, la screening delle domande e la gestione delle richieste.
Funnel attualmente serve 9 dei primi 25 proprietari e operatori NMHC, e UDR diventa il 4° delle 6 maggiori REIT ad adottare le loro soluzioni tecnologiche.
Funnel, un proveedor de CRM multifamiliar impulsado por IA, anunció una asociación con UDR (NYSE: UDR), el 14º mayor propietario-operador multifamiliar en los Estados Unidos. UDR implementará toda la gama de productos de Funnel en su cartera nacional de casi 60,000 unidades, incluyendo CRM centrado en el inquilino®, soluciones de IA, prevención de fraudes, ResApp y servicios de sindicaciones.
Como pionero temprano en la centralización multifamiliar, UDR está haciendo la transición a la plataforma de comunicación unificada y omnicanal de Funnel para agilizar las operaciones y mejorar la eficiencia. La asociación tiene como objetivo simplificar los flujos de trabajo de los miembros del equipo a través de una ruta de comunicación transparente y gestión de tareas asistida por IA para actividades como la programación de visitas, la selección de solicitudes y el manejo de consultas.
Funnel actualmente atiende a 9 de los 25 principales propietarios y operadores de NMHC, y UDR se convierte en el 4º de los 6 mayores REIT en adoptar sus soluciones tecnológicas.
펀넬은 AI 기반 다가구 CRM 공급업체로, 미국에서 14위의 다가구 소유 및 운영업체인 UDR (NYSE: UDR)과 파트너십을 발표했습니다. UDR은 거의 60,000 유닛에 달하는 전국 포트폴리오에 걸쳐 펀넬의 전체 제품군을 구현할 예정이며, 여기에는 세입자 중심의 CRM®, AI 솔루션, 사기 방지, ResApp 및 공동 기획 서비스가 포함됩니다.
다가구 중앙 집합의 초기 개척자로서 UDR은 운영을 간소화하고 효율성을 높이기 위해 펀넬의 통합 옴니채널 커뮤니케이션 플랫폼으로 전환하고 있습니다. 이 파트너십의 목표는 투어 일정 예약, 신청서 심사, 문의 처리와 같은 활동을 위한 AI 지원 작업 관리와 투명한 커뮤니케이션 라우팅을 통해 팀원들의 작업 흐름을 간소화하는 것입니다.
현재 펀넬은 상위 25개 NMHC 소유자 및 운영자의 9곳에 서비스를 제공하고 있으며, UDR은 그들의 기술 솔루션을 채택한 6대 REIT 중 4번째가 됩니다.
Funnel, un fournisseur de CRM multifamilial piloté par l'IA, a annoncé un partenariat avec UDR (NYSE: UDR), le 14ème plus grand propriétaire-exploitant multifamilial aux États-Unis. UDR mettra en œuvre la suite complète de produits de Funnel dans son portefeuille national de près de 60 000 unités, y compris un CRM centré sur le locataire®, des solutions IA, la prévention des fraudes, ResApp et des services de syndication.
En tant que pionnier précoce dans la centralisation multifamiliale, UDR passe à la plateforme de communication unifiée et omnicanale de Funnel pour rationaliser les opérations et améliorer l'efficacité. Le partenariat vise à simplifier les flux de travail des membres de l'équipe grâce à une gestion transparente de la communication et une gestion des tâches assistée par l'IA pour des activités telles que la planification de visites, la sélection des candidatures et la gestion des demandes.
Funnel sert actuellement 9 des 25 principaux propriétaires et exploitants NMHC, et UDR devient le 4ème parmi les 6 plus grands REIT à adopter leurs solutions technologiques.
Funnel, ein KI-gesteuerter Anbieter von CRM-Systemen für Mehrfamilienhäuser, gab eine Partnerschaft mit UDR (NYSE: UDR) bekannt, dem 14.-größten Eigentümer und Betreiber von Mehrfamilienhäusern in den Vereinigten Staaten. UDR wird das gesamte Produktportfolio von Funnel in seinem nationalen Portfolio von fast 60.000 Einheiten umsetzen, einschließlich des Mieterzentrierten® CRM, KI-Lösungen, Betrugsprävention, ResApp und Syndikationsdiensten.
Als früher Pionier der Zentralisierung von Mehrfamilienhäusern wechselt UDR zu Funnels einheitlicher, omnichannel Kommunikationsplattform, um die Abläufe zu optimieren und die Effizienz zu steigern. Die Partnerschaft zielt darauf ab, die Arbeitsabläufe der Teammitglieder durch transparente Kommunikationslenkung und KI-unterstütztes Aufgabenmanagement für Aktivitäten wie die Terminplanung von Besichtigungen, die Prüfung von Bewerbungen und die Bearbeitung von Anfragen zu vereinfachen.
Funnel bedient derzeit 9 der 25 größten NMHC-Eigentümer und Betreiber, und UDR wird der 4. von 6 größten REITs sein, die ihre Technologielösungen annehmen.
- Partnership with major industry player (14th-largest multifamily owner-operator)
- Expansion of client base to include 9 of top 25 NMHC owners
- Implementation across large portfolio of 60,000 units
- Fourth of six largest REITs adopting Funnel's solutions
- None.
Insights
This strategic partnership marks a pivotal moment in UDR's technological evolution and could significantly impact their operational efficiency and market position. As the 14th-largest multifamily owner-operator implementing Funnel's complete suite across nearly 60,000 units, this represents a substantial digital transformation initiative.
The implementation of an omnichannel communication platform integrated with AI capabilities presents multiple value drivers: 1) Reduced operational costs through automation of routine tasks 2) Enhanced lead conversion through improved prospect engagement 3) Streamlined workflow management across centralized and onsite teams 4) Improved fraud prevention potentially leading to reduced losses 5) Better resident satisfaction through faster response times.
From an investor perspective, this technology adoption positions UDR at the forefront of property management innovation. The shift from multiple solutions to a unified platform should drive operational leverage through:
- Reduced software licensing costs
- Lower administrative overhead
- Improved team productivity
- Enhanced data analytics capabilities
The fact that Funnel partners with 9 of the top 25 NMHC owners and operators validates the solution's enterprise-grade capabilities. This implementation could serve as a competitive differentiator in the multifamily REIT sector, potentially leading to improved NOI margins through operational efficiencies and enhanced resident retention rates.
4th of 6 largest REITs rolling out full product suite
UDR is rolling out Funnel's entire suite of products, including renter-centric® CRM, AI solution, fraud prevention, ResApp, and syndication across its nearly 60,000-unit national portfolio.
"UDR pioneered centralization when no multifamily technology solutions existed and we are excited to take this next step with Funnel, a proven PropTech leader in the multifamily industry," said Josh Gampp, UDR's SVP - Chief Technology Officer. "Our team is impressed with both the team and the technology at Funnel. Throughout this process, they demonstrated a true partnership in not only innovation but also a distinct ethos for making our industry stronger for everyone — our shareholders, team members, and hundreds of thousands of residents."
UDR: An original innovator in multifamily centralization
UDR was among the first multifamily companies to move toward a centralized operational model. In the early days of centralization, UDR charted its own path, building in-house tools and partnering with out-of-industry CRMs to solve challenges that multifamily technology couldn't address. UDR has an ambitious vision for continuing its journey to improve centralization, and sought a technology partner to help scale that vision.
"Being selected as the CRM, AI, and renter management software by UDR is a 'Super Bowl' type moment for Funnel," said Tyler Christiansen, CEO, Funnel. "UDR is rightfully recognized as an industry leader in technology and operations. Its selection of Funnel over all available options speaks volumes to where Funnel is today, and more importantly, where we can take the industry in the future."
A track record of driving transformation
Funnel is proud to partner with 9 of the top 25 NMHC owners and operators, providing technology that helps them achieve their individual portfolio-wide operational visions. Funnel's track record of steady innovation and implementing customer feedback to continue driving forward its product offering makes it the leading choice for multifamily owners and operators who want to challenge the long-standing status quo industry practices and drive their companies to greater success.
UDR's adoption of Funnel was driven by a desire to shift away from myriad solutions and toward a unified, omnichannel communication platform that simplifies the day-to-day for team members by transparently routing communication and tasks to the appropriate specialized, centralized, or onsite team members. This streamlined communication workflow, alongside AI aiding team members to efficiently address frequently asked questions, schedule tours, screen applications, and other workflows, will power UDR's next phase on its centralization journey. This partnership is setting the gold standard for multifamily centralization.
About Funnel
Funnel provides a win to three vital groups: operators looking to improve efficiencies; onsite teams who demand a better long-term career; and renters who demand a better customer experience. Funnel's proven AI-infused CRM is the enterprise-grade solution industry leaders, owners, and operators trust to deliver a streamlined, consistent, and connected experience from first inquiry through years of renewals through the operational flexibility only a renter-centric® platform can provide. We call it Renter Management Software; our clients call it the new operating model.
About UDR, Inc.
UDR, Inc. (NYSE: UDR), an S&P 500 company, is a leading multifamily real estate investment trust with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate communities in targeted
Media Contact:
Funnel
Hannah O'Leary
Sr. Manager Corporate Communications
hannah.oleary@funnelleasing.com
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SOURCE Funnel
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