UCB Launches Make HStory, an Educational Campaign Offering Resources and Support for Those Living with Hidradenitis Suppurativa
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- Campaign offers resources and information about hidradenitis suppurativa (HS) and amplifies diverse patient voices and stories to reach people of all ages, races, and genders, including those most impacted by HS
- Co-created with people living with HS and dermatologists, the educational campaign features a broad range of tailored materials to empower patient and dermatologist conversations
HS is a chronic, complex, and debilitating inflammatory skin disease that impacts approximately one percent of the population in most studied countries, and large unmet needs remain.1,2 The average time from symptom onset to diagnosis is 10 years with more than three misdiagnoses along the way, which can result in the disease progressing to more severe HS, particularly for those with aggressive progression.3 By encouraging patient and dermatologist conversations, Make HStory aims to help increase understanding of the disease and empower patients to have conversations with their dermatologist about management options.
"My hope for Make HStory is that it can empower people who have lived with HS in silence or without answers to seek out the support they may need and visit a dermatologist to discuss the optimal care plan," said Brittany Blair,
Created in partnership with individuals living with HS and their dermatologists, this new campaign features stories of those living with HS, informational videos, and interactive tools and resources for those seeking management options, daily care, and information about HS. The patient campaign was created as a partner to the previously launched Make HStory medical education campaign, and features robust educational information, downloadable resources, a strong online and streaming service video presence, and social media, including Instagram and Facebook.
"The Make HStory disease-state education campaign is a testament to UCB's commitment to improving the lives of millions of people living with inflammatory diseases, like HS," said Camille Lee, Head of
UCB is proud to contribute to advancing the understanding of HS and is committed to continuing its mission to address unmet needs for those living with this severe disease. To learn more about UCB's commitment to patients impacted by immunological diseases, visit UCB-USA.com. To stay up to date on the latest HS resources, visit https://www.makehstory.com/ and follow Make HStory on Instagram at @MakeHStory and on Facebook at www.facebook.com/makehstory.
Notes to editors:
About Hidradenitis Suppurativa (HS)
Hidradenitis suppurativa (HS) is a chronic, recurring, painful, and debilitating inflammatory skin disease.1,2 The main symptoms are nodules, abscesses, and pus-discharging draining tunnels (channels leading out of the skin), which typically occur in the armpits, groin, and buttocks.1,2 People with HS experience flare-ups of the disease as well as severe pain, which can have a major impact on quality of life.1,2
HS most commonly develops in early adulthood and affects approximately one percent of the population in most studied countries.1,2 Approximately one-third of people with HS have a family history of HS, and lifestyle factors such as smoking and obesity can also play a crucial role in the clinical course of HS.1,2
The symptoms of pain, discharge, and scarring are not only a physical burden. People with HS also experience stigma: worrying about or directly experiencing negative attitudes and reactions from society in response to their symptoms.4 These feelings can lead to embarrassment, social isolation, low self-esteem, and sexual life impairment, and impact all areas of life, including interpersonal relationships, education, and work.3
For further information, contact UCB:
U.S. Communications
Nicole Herga
T +1.773.960.5349
email Nicole.Herga@ucb.com
About UCB
UCB,
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References
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1 Jemec GBE. Clinical practice. Hidradenitis suppurativa. N Engl J Med. 2012;366(2):158-164.
2 Sabat R, Jemec GBE, Matusiak L, et al. Hidradenitis suppurativa. Nat Rev Dis Primers. 2020;6(1):18.
3 Kokolakis G , Wolk K, Schneider-Burrus S, et al. Delayed Diagnosis of Hidradenitis Suppurativa and Its Effect on Patients and Healthcare System. Dermatology. 2020;236:421–430.
4 Koumaki D, Efthymiou O, Bozi E, et al. Perspectives on Perceived Stigma And Self-Stigma In Patients With Hidradenitis Suppurativa. Clin Cosmet Investig Dermatol. 2019;12:785–90.
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