Unity Ads Now Offers Access to Meta Audience Network Through Unity Mediation

Rhea-AI Summary

Unity (NYSE: U) has launched Meta Audience Network access for in-app bidding via Unity Mediation, enhancing revenue opportunities for developers. This integration provides streamlined access to a premium demand source, allowing for competitive bidding strategies and improved ad fill rates. With over 60 ad ecosystem partners, Unity Ads simplifies ad integration and increases revenue potential. Unity continues to prioritize developer success, aiming to deliver operational efficiencies and greater transparency in generating revenue for in-app developers.

Positive

• Enhanced revenue potential for developers through Meta Audience Network integration.
• Streamlined access to over 60 ad ecosystem partners.
• Competitive bidding strategies provided through Unity Mediation.

Negative

• None.

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, making it quicker and easier to maximize their revenue. Meta Audience Network is the latest addition to Unity Mediation, solutions that give developers access to the most comprehensive demand, with over 60+ ad ecosystem partners as well as enhanced tools to set pricing strategies, bid competitively, and maximize overall ad fill.

(Graphic: Business Wire)

“This partnership with Meta Audience Network will unlock important access to one of the leading bidders in the industry for developers of all sizes using Unity Ads,” said Felix Thé, SVP of Product Management, Operate Solutions, Unity. “Our priority is always to enable our developers’ success and with this partnership we are delivering a streamlined path to maximizing revenue potential. This is a significant step we are taking to ensure we are equipping publishers with what they need to achieve operational and monetary efficiencies.”

“Meta Audience Network and Unity share a vision of generating incremental value and transparency for in-app developers on a global scale,” noted Julius Ramirez, Head of Adtech Partnerships at Meta Audience Network. “This integration streamlines access to high-quality demand, enabling developers to maximize their revenue with greater efficiency.”

As one of the industry’s top ad networks, Unity Ads aims to simplify the integration and maintenance of the ad stack, allowing for opportunities to fill ad spots quickly and competitively to earn more revenue, and further enabling developers to easily monetize their games. Delivering optimized monetization and growth solutions is paramount to Unity Gaming Services, Unity’s recently launched end-to-end gaming platform that equips all developers with everything they need to rapidly build multiplayer experiences, to handle all scenarios for running a live game and to monitor their performance in a single, connected interface.

To learn more about Unity Ads, please visit https://unity.com/solutions/unity-ads.

To learn more about Unity’s mediation offering, please visit https://unity.com/products/mediation.

To learn more about Unity Gaming Services, visit Unity Gaming Services and follow us on Facebook and Twitter.

About Unity

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211216005238/en/

Shirley Chu

Unity Communications

shirley.chu@unity3d.com

+1 604.307.7388

Ryan M. Wallace

Unity Communications

ryan.wallace@unity3d.com

+1 917.442.2305

Source: Unity

FAQ

What is the significance of Unity's Meta Audience Network integration?

The integration allows developers to access premium demand sources for in-app bidding, maximizing revenue opportunities.

How does the Unity Mediation platform improve ad revenue?

Unity Mediation provides developers with streamlined access to competitive bidding and over 60 ad partners, enhancing ad fill rates and pricing strategies.

When was the Meta Audience Network announced by Unity?

Unity announced the Meta Audience Network on December 16, 2021.

What company is behind the stock symbol U?

The stock symbol U represents Unity.