Tyler Technologies Announces C-Suite Leadership Changes

Rhea-AI Summary

Tyler Technologies (NYSE: TYL) has announced significant changes to its executive leadership team. Samantha Crosby, the current Chief Marketing Officer who joined in 2008, will retire in June 2025 after transitioning to a senior marketing advisor role. Arik Flanders, who joined Tyler in October 2023, has been promoted to Chief Marketing Officer, bringing 14 years of experience from Texas Instruments.

Additionally, Abby Diaz has been elevated to the newly created position of Chief Administrative Officer, expanding her role beyond chief legal officer to oversee Internal Audit, Data Privacy, Corporate Governance and Responsibility, and Corporate Communications. Bill Van Asselt, who joined Tyler through the NIC acquisition in 2021, has been promoted to Chief Legal Officer.

Positive

• Creation of new Chief Administrative Officer position indicates organizational growth and enhanced governance structure
• Smooth leadership transition plan with 6-month overlap period for CMO position
• Strategic hire of Arik Flanders brings significant digital marketing expertise from Texas Instruments

Negative

• Loss of long-term CMO Samantha Crosby who built company's brand strategy over 15 years

Executive changes reflect Tyler’s commitment to continuous growth

PLANO, Texas--(BUSINESS WIRE)-- Tyler Technologies, Inc. (NYSE: TYL) announced several notable changes to its corporate executive leadership team, including the appointments of new chief marketing and chief legal officers, as well as the addition of a new chief administrative officer position.

Arik Flanders has been named as Tyler's Chief Marketing Officer. (Photo: Business Wire)

“These announcements mark milestones for some and, together, reflect our commitment to the long-term growth of our business and our people as we focus on continuous innovation and collaboration to best serve our Tyler clients and team members,” said Lynn Moore, president and CEO.

Chief Marketing Officer Samantha Crosby has announced her intention to retire in June 2025. Crosby joined Tyler in 2008 and soon after developed and launched Tyler’s unified brand strategy, building the foundation for the strong brand that has become the true hallmark of Tyler today. In addition, she established foundational disciplines across marketing and communications, focused on strengthening awareness, driving go-to-market strategies, generating leads, and protecting the Tyler brand. She played an instrumental role in Tyler’s growth over the past 15 years. Crosby will transition to senior marketing advisor until her retirement in June.

Arik Flanders has been promoted to chief marketing officer. Flanders joined Tyler in October 2023 as vice president of Marketing Shared Services, where he quickly added value to Tyler’s digital marketing operations, technology and data practices, and demand generation. Before joining Tyler, Flanders spent 14 years in progressively responsible global management roles with Texas Instruments, including serving as director of Digital Marketing Operations and director of Brand Marketing, Digital Media & Advertising, Analytics, and eCommerce.

Abby Diaz, Tyler’s current chief legal officer, has been elevated to the newly created position of chief administrative officer. In this expanded role, Diaz will continue to oversee Tyler’s legal team and adds responsibility for Internal Audit, Data Privacy, Corporate Governance and Responsibility, as well as Corporate Communications. This transition strengthens alignment across these critical functions, supporting Tyler’s long-term growth and enabling an integrated approach to governance, compliance, and communications. Diaz will remain as Tyler’s corporate secretary.

Bill Van Asselt has been promoted to chief legal officer and assumes direct leadership of the legal team. Van Asselt joined Tyler through the acquisition of NIC, Inc., in 2021, where he worked for nearly 11 years, serving as NIC’s general counsel for five years. Prior to NIC, he practiced law at Lathrop & Gage LLP in Kansas City, Missouri. Since joining Tyler, Van Asselt has served as deputy chief legal officer.

About Tyler Technologies, Inc.

Tyler Technologies (NYSE: TYL) is a leading provider of integrated software and technology services for the public sector. Tyler’s end-to-end solutions empower local, state, and federal government entities to operate efficiently and transparently with residents and each other. By connecting data and processes across disparate systems, Tyler’s solutions transform how clients turn actionable insights into opportunities and solutions for their communities. Tyler has more than 44,000 successful installations across 13,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including on Government Technology’s GovTech 100 list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20250106891548/en/

Jennifer Kepler

Tyler Technologies

972.713.3770

Media.team@tylertech.com

Source: Tyler Technologies

FAQ

When will Tyler Technologies (TYL) CMO Samantha Crosby retire?

Samantha Crosby will retire in June 2025 after transitioning to a senior marketing advisor role.

Who is the new Chief Marketing Officer at Tyler Technologies (TYL)?

Arik Flanders has been promoted to Chief Marketing Officer, having joined Tyler in October 2023 as vice president of Marketing Shared Services.

What is Abby Diaz's new role at Tyler Technologies (TYL)?

Abby Diaz has been elevated to the newly created position of Chief Administrative Officer, overseeing legal, Internal Audit, Data Privacy, Corporate Governance and Responsibility, and Corporate Communications.

Who is the new Chief Legal Officer at Tyler Technologies (TYL)?

Bill Van Asselt has been promoted to Chief Legal Officer, having previously served as deputy chief legal officer after joining Tyler through the NIC acquisition in 2021.

What experience does TYL's new CMO Arik Flanders bring to the role?

Arik Flanders brings 14 years of experience from Texas Instruments, where he served as director of Digital Marketing Operations and director of Brand Marketing, Digital Media & Advertising, Analytics, and eCommerce.