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S&P Dow Jones Indices has launched the S&P 500 Twitter Sentiment Index Series, which evaluates the performance of S&P 500 constituents based on sentiment derived from Twitter Tweets. The series includes the S&P 500 Twitter Sentiment Index, featuring 200 constituents with the highest sentiment scores, and the S&P 500 Twitter Sentiment Select Equal Weight Index, which includes 50 top companies. These indices aim to provide investors a new perspective on market sentiment influenced by social media.
ViacomCBS (NASDAQ: VIAC, VIACA) and Twitter have announced a multi-year global agreement to provide premium digital content around major live events, shows, and franchises. The partnership will feature Paramount+ hosting Twitter Watch Parties, enhancing fan engagement. The deal is designed to leverage Twitter's reach for promoting ViacomCBS content, including highlights and sponsorship opportunities. However, financial terms were not disclosed, leaving investors without insight into the deal's potential impact on revenues.
Twitter, Inc. (NYSE: TWTR) reported Q3 2021 financial results, with total revenue increasing by 37% year-over-year to $1.28 billion. Advertising revenue rose 41% to $1.14 billion, and average monetizable daily active users (mDAU) reached 211 million, up 13% from the previous year. Despite a net loss of $537 million and a significant one-time litigation-related charge of $766 million, adjusted operating income was $23 million. The outlook for Q4 predicts revenue between $1.5 billion and $1.6 billion.
AppLovin Corporation (NASDAQ: APP) has agreed to acquire Twitter, Inc.’s (NYSE: TWTR) MoPub business for approximately $1 billion. This acquisition aims to enhance AppLovin's publisher monetization tools and provide a robust solution for mobile app publishers, increasing revenue opportunities and advertiser access to a broader audience of 1.5 billion users. The deal's closure is contingent on customary conditions and regulatory approvals. AppLovin's integration of MoPub is expected to drive revenue growth and improve efficiencies.
Twitter, Inc. (NYSE: TWTR) has entered into a definitive agreement to sell MoPub to AppLovin Corporation (NASDAQ: APP) for $1.05 billion in cash. This strategic move aims to enhance Twitter's focus on developing its own revenue products, particularly in performance-based advertising and SMB offerings. MoPub generated approximately $188 million in revenue in 2020. Following the sale, Twitter plans to accelerate product development to meet its goal of doubling annual revenue from $3.7 billion in 2020 to $7.5 billion by 2023.
Twitter, Inc. (TWTR) reported strong Q2 2021 financial results, with revenue of $1.19 billion, up 74% year-over-year. Advertising revenue soared to $1.05 billion, an 87% increase, while average monetizable daily active users (mDAU) rose to 206 million, reflecting 11% growth year-over-year. Operating income reached $30 million, a notable recovery from a $274 million loss last year. The company anticipates revenue growth to outpace expenses for the remainder of 2021, despite projected costs increasing by 30% due to investment in engineering and product development.
Twitter, Inc. (NYSE: TWTR) announced the immediate appointment of Mimi Alemayehou to its Board of Directors as an independent director. Alemayehou brings over 20 years of experience in investment and finance, particularly in Africa, and will support Twitter's growth strategy, especially in emerging markets. Jesse Cohn is stepping down from the board after a significant year, during which Twitter improved operational execution and initiated new monetization strategies. The Board acknowledges Cohn's contributions, emphasizing a focus on innovation and shareholder value.
Twitter, Inc. (NYSE: TWTR) convened its Annual Meeting of Stockholders on May 27, 2021, addressing all business items except for Proposal 5 regarding the declassification of the Board of Directors. The Board believes it is essential to allow more time for stockholders to vote on this significant amendment and has recommended an adjournment. The meeting will reconvene on June 24, 2021, solely to discuss this Proposal, which is close to achieving the required affirmative votes. Twitter continues to solicit proxies to enhance stockholder participation.
Twitter, Inc. (TWTR) reported Q1 2021 financial results, revealing a 28% year-over-year revenue increase to $1.04 billion. Advertising revenue grew by 32% to $899 million, driven by improved ad formats and greater engagements. Average monetizable daily active users (mDAU) rose to 199 million, marking a 20% year-over-year growth. Despite increased costs totaling $984 million, the company achieved a net income of $68 million vs. a loss last year. Twitter anticipates headcount and expenses to grow by 25% year-over-year in 2021 amidst strong operational outlook.
On April 8, 2021, Nielsen (NYSE: NLSN) announced an expanded partnership with Twitter (NYSE: TWTR) to enhance Twitter's video advertising capabilities. This integration incorporates Nielsen Media Impact (NMI), Nielsen Ad Intel, and Total Ad Ratings (TAR), enabling better pre- and post-campaign planning for advertisers. These tools will provide insights across platforms, including TV, helping Twitter maximize ad inventory and campaign results. The partnership aims to improve cross-media strategies and enhance transparency for advertisers, ultimately unlocking more value in video advertising.
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