Twilio Segment Expands Integration with AWS, Empowering Mutual Customers to Build Personalized Engagement Solutions at Scale

Rhea-AI Summary

Twilio announced the public beta launch of Linked Audiences in Twilio Segment for Amazon Redshift at AWS re:Invent 2024. This integration enables customers to build audiences and enhance customer profiles without SQL knowledge. The tool connects Segment's CDP with warehouse data, allowing marketers to access comprehensive customer data for targeted campaigns.

The company reported 849% growth in AWS Marketplace sourced business since 2021, with a 35% YoY increase through Q3 2024. Twilio Segment was also nominated for AWS Partner of the Year recognition and finished as a finalist in the Digital Experience category in 2023.

Positive

• 849% growth in AWS Marketplace sourced business since 2021
• 35% YoY increase in AWS Marketplace sourced new business through Q3 2024
• Expansion of product integration capabilities with AWS
• Launch of new Linked Audiences Beta feature enhancing customer targeting capabilities

Negative

• None.

Insights

Tech Expert

<p>The expanded integration between Twilio Segment and AWS represents a significant technological advancement in customer data management. The new Linked Audiences Beta for Amazon Redshift eliminates a major technical barrier by enabling marketers to access and utilize complex customer data without SQL knowledge. This self-service capability could substantially reduce time-to-market for personalized campaigns and decrease dependency on technical teams.</p><p>The <b>849% growth</b> in AWS Marketplace sourced business since 2021 and <b>35% YoY</b> increase through Q3 2024 demonstrates strong market adoption. The integration with Amazon Ads DSP + AMC expands Twilio's reach across Amazon's ecosystem, potentially opening new revenue streams and enhancing targeting capabilities for enterprise customers.</p>

Market Research Analyst

<p>This strategic partnership strengthens Twilio's position in the customer data platform (CDP) market. The integration addresses a critical market need for simplified data access while maintaining enterprise-grade security and compliance. The expansion into payment experiences through J.P. Morgan Payments integration suggests a move toward becoming a more comprehensive customer engagement platform.</p><p>The significant marketplace growth metrics indicate strong enterprise adoption and potential for sustained revenue growth. This could positively impact Twilio's market share in the increasingly competitive CDP space, particularly among enterprise clients already invested in the AWS ecosystem.</p>

Twilio Segment’s Linked Audiences Beta now available for Amazon Redshift

Twilio Segment and AWS customers gain expanded capabilities to drive smarter, more personalized customer interactions and stronger business outcomes

LAS VEGAS--(BUSINESS WIRE)-- Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at AWS re:Invent 2024 the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift. The integration makes it easier for Twilio Segment and AWS customers to build audiences, enrich their customer profiles, and grow personalization at scale.

“With Linked Audiences, Amazon Redshift users can now create dynamic, context rich audiences that will drive effective personalized marketing campaigns that can increase engagement,” said Thomas Wyatt, President of Twilio Segment. “This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse. Our data graph provides technical marketers with a rich view of the customer that can be used to send dynamic audience payloads that power impactful personalized campaigns in downstream systems.”

Linked Audiences is an intuitive audience-builder tool that equips both B2B and B2C marketers with the ability to effortlessly explore the full spectrum of trusted customer data within Redshift and build a context-rich payload—without needing to write a single line of SQL or submit a ticket to the data team weeks in advance. Data teams enable this self-service experience by linking unified profile data from Segment’s CDP with the existing comprehensive data model from the warehouse to a data graph within Segment that powers the Linked Audiences builder tool. This capability allows marketers to access a more complete and trusted view of customer interactions which data teams maintain, leading to more accurate targeting and personalized communications that can lead to better return on investment.

Existing product integrations between Twilio Segment and AWS include native connections to Amazon Redshift, Amazon Kinesis, Amazon S3, Amazon Lambda, Amazon Personalize, and Amazon EventBridge. In October, Twilio Segment announced new support for Amazon Ads DSP + AMC (Public Beta) allowing marketers to use rich, trusted first-party data in campaigns across the Amazon ecosystem (including Whole Foods, Twitch, Prime Video) based on attributes and audiences defined in Segment.

Twilio Segment and AWS Marketplace

Twilio has been a proud partner in the AWS Marketplace since 2021, achieving an impressive 849% growth in our AWS Marketplace sourced new business over that time. Year-to-date through Q3 2024, Segment’s AWS Marketplace sourced new business has increased 35% YoY, underscoring the strength of our collaboration and the value we bring to our customers. SendGrid, which was recently made available on the AWS Marketplace as well, has seen early success and is planning to leverage AWS’s ISV Accelerate and Service Ready Programs in 2025.

Additionally, for a second consecutive year, Twilio Segment has been nominated for an AWS Partner of the Year recognition. Segment finished as a finalist in the Digital Experience (AdTech) Partner of the Year category in 2023.

Twilio at AWS re:Invent 2024

AWS re:Invent attendees can view demos, engage with Twilio product experts, view partner presentations, participate in the Twilio Scavenger Hunt, and more at the Twilio Booth #364.

Attendees can also view a demo of how developers can leverage APIs from J.P. Morgan Payments and Twilio to create innovative payment experiences. With the rise of digital-first payments, the ability to seamlessly blend payment systems within communications and customer engagement tools is a unique growth opportunity for businesses. This demo will illustrate how to combine J.P. Morgan Payments’ enterprise-grade APIs from the J.P. Morgan Payments Developer Portal into Twilio’s ecosystem to create secure, scalable, and seamless payment and customer experiences.

Additionally, Twilio’s Robin Grochol, VP of Product Management for Twilio Segment, and Asha Chakrabarty, VP of Product, Builder Experiences, will be joined by Matt Miritello, VP of Engineering at theSkimm and Manasi Jagannatha, Head of Strategic Partnerships at AWS, for a breakout session on achieving personalization at scale using Amazon Redshift and Twilio.

The session will be held on Wednesday, December 4th at 10 a.m. at the Caesars Forum, Level 1, Summit 232.

Visit Twilio at AWS re:Invent for more information.

Supporting Quotes:

“Ultimately, knowing your customer starts with knowing your data,” said G2 Krishnamoorthy, vice president of AWS Analytics. “Businesses leveraging AWS and Twilio Segment are able to manage all of their customer interactions in a standardized way across their AWS Analytics and AI infrastructure, leading to better engagement and a stronger understanding of the customer.”

“Twilio Segment has been an amazing partner for us at theSkimm, helping us leverage our data to create more personalized experiences at scale,” said Matt Miritello, Vice President of Engineering at theSkimm. “I’m excited to join this panel and share how integrating Segment with our AWS data ecosystem has truly transformed the way we connect with our audience, making our engineering team more agile and our customer engagement even more impactful.”

About Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.

Forward-Looking Statements

This press release contains forward-looking statements, including, but not limited to, statements regarding Twilio’s expectations regarding our platform and solutions, and expectations regarding our partnership and ISV programs.

You should not rely upon forward-looking statements as predictions of future events, the outcome of which are subject to known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to differ materially from those described in the forward-looking statements, including those more fully described in our most recent filings with the Securities and Exchange Commission.

Forward-looking statements represent our beliefs and assumptions only as of the date such statements are made and we undertake no obligation to update any forward-looking statements, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241202652073/en/

Media Contact:

Oscar Murillo

press@twilio.com

Source: Twilio

FAQ

What is Twilio's (TWLO) new Linked Audiences Beta feature?

Linked Audiences Beta is a tool that allows marketers to explore customer data within Amazon Redshift and build targeted audiences without SQL knowledge, connecting Segment's CDP with warehouse data for enhanced personalization.

How much has TWLO grown in AWS Marketplace since 2021?

Twilio has achieved 849% growth in AWS Marketplace sourced new business since 2021, with a 35% year-over-year increase through Q3 2024.

What AWS integrations does TWLO currently support?

Twilio Segment integrates with Amazon Redshift, Kinesis, S3, Lambda, Personalize, EventBridge, and recently added support for Amazon Ads DSP + AMC (Public Beta).