Twilio Named a Leader in 2024-2025 IDC MarketScape for Worldwide Customer Data Platforms Focused on B2C Users
Twilio (NYSE: TWLO) has been positioned as a Leader in the 2024-2025 IDC MarketScape for Worldwide Customer Data Platforms focused on B2C users. The recognition highlights Twilio Segment's capabilities in real-time personalization, generative AI, and data activation. The company recently launched Linked Audiences, enhancing interoperability with data platforms like Snowflake, Databricks, and AWS Redshift.
The IDC MarketScape praised Twilio Segment's ability to integrate customer data, communications data, and external sources, noting its predictive AI models for analyzing customer behaviors. Major brands like Camping World, CrossFit, Domino's, and Fender utilize Twilio Segment's CDP to improve customer engagement and drive growth.
Twilio (NYSE: TWLO) è stato posizionato come Leader nel IDC MarketScape 2024-2025 per le Piattaforme di Dati Clienti in tutto il Mondo focalizzandosi sugli utenti B2C. Questo riconoscimento evidenzia le capacità di Twilio Segment nella personalizzazione in tempo reale, nell'intelligenza artificiale generativa e nell'attivazione dei dati. L'azienda ha recentemente lanciato Linked Audiences, migliorando l'interoperabilità con piattaforme di dati come Snowflake, Databricks e AWS Redshift.
L'IDC MarketScape ha lodato la capacità di Twilio Segment di integrare dati dei clienti, dati di comunicazione e fonti esterne, sottolineando i suoi modelli di intelligenza artificiale predittiva per analizzare i comportamenti dei clienti. Marche importanti come Camping World, CrossFit, Domino's e Fender utilizzano il CDP di Twilio Segment per migliorare il coinvolgimento dei clienti e guidare la crescita.
Twilio (NYSE: TWLO) se ha posicionado como Líder en el IDC MarketScape 2024-2025 para Plataformas de Datos de Clientes a Nivel Mundial enfocado en usuarios B2C. Este reconocimiento resalta las capacidades de Twilio Segment en personalización en tiempo real, inteligencia artificial generativa y activación de datos. La compañía lanzó recientemente Linked Audiences, mejorando la interoperabilidad con plataformas de datos como Snowflake, Databricks y AWS Redshift.
El IDC MarketScape elogió la capacidad de Twilio Segment para integrar datos de clientes, datos de comunicaciones y fuentes externas, destacando sus modelos de inteligencia artificial predictiva para analizar el comportamiento de los clientes. Marcas importantes como Camping World, CrossFit, Domino's y Fender utilizan el CDP de Twilio Segment para mejorar el compromiso del cliente y fomentar el crecimiento.
Twilio (NYSE: TWLO)는 B2C 사용자에 집중한 2024-2025 IDC 마켓스케이프 전 세계 고객 데이터 플랫폼에서 리더로 자리매김했습니다. 이 인정은 Twilio Segment의 실시간 개인화, 생성적 AI 및 데이터 활성화 기능을 강조합니다. 최근 회사는 Linked Audiences를 출시하여 Snowflake, Databricks 및 AWS Redshift와 같은 데이터 플랫폼과의 상호 운용성을 향상시켰습니다.
IDC 마켓스케이프는 고객 데이터, 커뮤니케이션 데이터 및 외부 출처를 통합하는 Twilio Segment의 능력을 칭찬하며 고객 행동 분석을 위한 예측 AI 모델을 언급했습니다. Camping World, CrossFit, Domino's 및 Fender와 같은 주요 브랜드는 고객 참여를 개선하고 성장을 촉진하기 위해 Twilio Segment의 CDP를 사용하고 있습니다.
Twilio (NYSE: TWLO) a été positionné comme leader dans le IDC MarketScape 2024-2025 pour les plates-formes de données clients dans le monde entier axé sur les utilisateurs B2C. Cette reconnaissance met en avant les capacités de Twilio Segment en matière de personnalisation en temps réel, d'IA générative et d'activation des données. L'entreprise a récemment lancé Linked Audiences, améliorant l'interopérabilité avec des plates-formes de données comme Snowflake, Databricks et AWS Redshift.
Le rapport IDC MarketScape a salué la capacité de Twilio Segment à intégrer des données clients, des données de communication et des sources externes, notant ses modèles d'IA prédictive pour analyser les comportements des clients. Des marques majeures telles que Camping World, CrossFit, Domino's et Fender utilisent le CDP de Twilio Segment pour améliorer l'engagement client et stimuler la croissance.
Twilio (NYSE: TWLO) wurde als führend im 2024-2025 IDC MarketScape für weltweit Kunden-Datenplattformen positioniert, die sich auf B2C-Nutzer konzentriert. Diese Anerkennung hebt die Fähigkeiten von Twilio Segment in der Echtzeit-Personalisierung, generativer KI und Datenaktivierung hervor. Das Unternehmen hat kürzlich Linked Audiences eingeführt, um die Interoperabilität mit Datenplattformen wie Snowflake, Databricks und AWS Redshift zu verbessern.
Der IDC MarketScape lobte die Fähigkeit von Twilio Segment, Kundendaten, Kommunikationsdaten und externe Quellen zu integrieren, und hob seine prädiktiven KI-Modelle zur Analyse des Kundenverhaltens hervor. Große Marken wie Camping World, CrossFit, Domino's und Fender nutzen die CDP von Twilio Segment, um die Kundenbindung zu verbessern und Wachstum zu fördern.
- Recognition as Leader in IDC MarketScape for CDP platforms
- Launch of Linked Audiences feature improving data platform interoperability
- Strong client portfolio including major brands like Domino's and Fender
- Advanced AI capabilities for customer behavior analysis and personalization
- None.
Twilio Segment is recognized for its strength in AI innovation, unified profiles and data management
Companies such as Camping World, CrossFit, Domino’s, Fender and more utilize Twilio Segment’s CDP to improve their customer engagement and drive growth.
Within the past year, Twilio Segment has released a number of innovative capabilities that help strengthen interoperability with data platforms and warehouses, including Linked Audiences, which is available to Snowflake, Databricks, and AWS Redshift users. Linked Audiences ensures marketers can access a more complete and precise view of customer interactions, leading to more accurate targeting and better return on investment. Businesses like LegalZoom utilize Linked Audiences to break down silos across customer profiles, speeding up audience creation, and improving customer experiences.
The IDC MarketScape on Worldwide B2C Customer Data Platforms noted, “Twilio Segment brings together customer data, communications data (e.g., email, voice, SMS), and data from other external sources. The communications data offers additional contextual insights into customer preferences and intent for B2C real-time personalization and customer service use cases.”
“Twilio Segment CDP integrated with Twilio CPaaS offers enterprises access to unified customer, interaction, and transaction data to support marketing and customer service use cases and improve overall CX,” said Tapan Patel, Research Director, CDPs and Customer Analytics for IDC. “Twilio Segment CDP includes predictive AI models to analyze customer behaviors for likelihood to purchase, next best offer, churn, personalization, and so forth. AI also powers automated data mapping, event tracking, and custom source or destination integration to simplify the management and utilization of data within Twilio Segment CDP.”
“We believe this recognition from the IDC MarketScape reflects our recent innovations and strength in our Twilio Segment offering and go-to-market investment,” said Thomas Wyatt, President at Twilio Segment. “Segment offers customers unique and innovative features infused with AI capabilities that deliver customer value across a wide range of use cases spanning marketing, personalization, and CX. We further believe this recognition highlights the work that we’ve done to continue to break down data silos, make data more accessible, and help our customers deliver better experiences.”
Twilio was also named as a Major Player in the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024-2025 Vendor Assessment.2
View a complimentary excerpt of the 2024-2025 Worldwide IDC MarketScape on Customer Data Platforms for B2C Segment to learn more about why Twilio was recognized as a Leader at https://segment.com/learn/download/idc-marketscape-2024.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Twilio
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.
________________
1Source: IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025 Vendor Assessment (doc #US51778724, Dec 2024).
2Source: IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024–2025 Vendor Assessment (US50514223) on 04th December 2024.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210564283/en/
Oscar Murillo
press@twilio.com
Source: Twilio Inc.
FAQ
What recognition did Twilio (TWLO) receive in the 2024-2025 IDC MarketScape report?
What is Twilio's (TWLO) new Linked Audiences feature?
Which major companies use Twilio (TWLO) Segment CDP?
