Twilio Expands Access to Rich Communication Services to Enhance Branded Messaging and Build Customer Trust
RCS Powers Branded and Verified Messages for More Than 300K Twilio Customers with No Code Changes
Specifically, Twilio RCS provides:
- Branded Messaging: Twilio’s RCS offering automatically upgrades SMS messages to RCS on capable devices at no additional cost for basic messages up to 160 characters. Features include the incorporation of business logos, tagline, business name, trusted sender verification by Google, and read receipts. This ensures that customers always know who they are communicating with, enhancing trust and engagement—key factors in driving repeat purchases and first-time transactions.
- Rich Content and Interactive Features: RCS messaging allows businesses to create compelling and interactive experiences with call-to-action buttons, interactive carousels, location sharing, and quick reply options2. These features empower users to take immediate actions within the message itself, driving higher engagement and conversion rates, while reinforcing brand authenticity.
- No Code Changes: One of the key advantages of RCS with Twilio is the ease of adoption. Businesses can configure their RCS brand and sender verification through the Twilio Console, allowing them to start sending trusted communications without any code changes. Twilio also manages registration and onboarding with carriers, capability checks, and provides tools to ensure messages are delivered over SMS when RCS is not available.
In today's evolving landscape, it's crucial for businesses to build and maintain trust with consumers, especially as they get inundated with notifications and texts. According to a 2024 Twilio consumer preferences survey3
“At Twilio, we believe building engagement with your customers should be as seamless and trusted as possible,” said Inbal Shani, Chief Product Officer of Twilio Communications. “RCS makes this a reality by delivering richer interactions, improved deliverability, and most critically, building trust in your brand, without changing a single line of code.”
For businesses looking for a more dynamic and interactive communication channel, RCS offers a secure, trusted, and enhanced alternative to SMS and MMS. While SMS remains a vital tool for many use cases, RCS provides a standardized, feature-rich platform that bridges the gap between traditional messaging and the interactive experiences offered by over-the-top (OTT) channels like WhatsApp. Branded communications ensure that businesses can deliver seamless, engaging experiences that resonate with customers and build lasting trust.
“According to a recent study by Futurum Research, businesses using RCS have experienced a
Availability
Twilio’s RCS messaging is available in public beta globally to all businesses in Programmable Messaging and generally available in Verify.
Previously, the adoption of RCS was limited by its availability only on Android devices. However, with Apple’s recent announcement that RCS will be supported on iPhones starting this month, the stage is set for widespread adoption of this technology. For more information and to request access, please visit https://www.twilio.com/en-us/messaging/channels/rcs.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, which involve substantial risks and uncertainties. Forward-looking statements contained in this press release include, but are not limited to, statements about the future availability of features and functionality in certain Twilio products, including RCS features in Programmable Messaging and Verify, and potential benefits to customers.
You should not rely upon forward-looking statements as predictions of future events, the outcome of which are subject to known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to differ materially from those described in the forward-looking statements, including those more fully described in our most recent filings with the Securities and Exchange Commission.
Forward-looking statements represent our beliefs and assumptions only as of the date such statements are made and we undertake no obligation to update any forward-looking statements, except as required by law.
About Twilio
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.
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1 No code changes required for most businesses using Twilio Messaging Services
2 Rich Media and Interactive Features will be available early next year
3 Results are based on a 2024 Twilio sponsored survey of 3,900 global consumers
View source version on businesswire.com: https://www.businesswire.com/news/home/20240909981118/en/
Source: Twilio