Tuya Smart and Elechomes Partner to Deploy Smart Home Products into the Global Market

Rhea-AI Summary

Tuya Smart (NYSE: TUYA) has announced a partnership with Elechomes, a premium smart home appliance brand, to enhance their global marketing and product offerings. This collaboration aims to utilize Tuya’s IoT Cloud Platform and Elechomes' extensive range of products, like air purifiers and food dehydrators, which have seen significant growth—300% in the U.S., 150% in Europe, and 200% in other markets. The partnership is expected to expand Elechomes' product lines and market presence while increasing Tuya’s brand influence globally.

Positive

• Elechomes reports over 300% year-over-year growth in the U.S.
• Partnership expected to enhance product offerings and competitiveness for Elechomes.
• Tuya's platform supports a wide range of smart-enabled devices, which could result in increased collaboration.

Negative

• None.

SANTA CLARA, Calif., March 24, 2021 /PRNewswire/ -- Tuya Smart (NYSE: TUYA), a leading global IoT Cloud Platform, and Elechomes, a global e-commerce brand of premium smart home appliances owned by Shenzhen Thousandshores Co., Ltd, today announced a new partnership to leverage their respective advantages in technology and channels to jointly promote high-quality, well-designed, and affordable smart home products worldwide.

At present, Elechomes provides air purifiers, humidifiers, food dehydrators, and air fryers to the United States, European and Japanese markets. Its products have appeared in Digital Trends, the Spruce, Techhive, BobVila, NYMag, and other top media channels, as well as on Amazon's Best Sellers list. Currently, Elechomes is experiencing a YOY growth of over 300% in the United States, over 150% in Europe, and over 200% in other countries. With the support of Tuya's development tools, the Elechomes app was released on Google Play and iOS app stores on January 25, 2021.

Through this cooperation, Elechomes will further leverage the robust technical capability of Tuya to expand their smart home product lines, launch more products to meet various market needs, and enhance corporate competitiveness.       

In addition, Tuya will support Elechomes in their global business activities, expanding from North America, Europe, and Japan to other overseas markets, and ultimately accomplishing global deployment through the online-offline-combined development model.

"I believe the in-depth partnership with Tuya will enable us to not only secure our position in the smart home industry, but also provide us with more possibilities in product development and marketing," said Sam Liu, Senior Vice President of Thousandshores Inc.            

Fritz Werder, General Manager of Tuya North America, also said, "The in-depth cooperation with Elechomes will unite the strengths of both parties to provide consumers with better smart products for a more convenient and healthier lifestyle. At the same time, Tuya will also benefit from the cooperation, by enhancing brand awareness and influence, and winning the trust of more users."    

About Elechomes

Elechomes is one of the leading brands of Thousandshores Inc for quality smart home appliances, offering a lifestyle upgrade that never loses sight of things that matter: a lifestyle for better health, comfort, and wellbeing. It supplies premium, reliable, and well-designed household appliances to the United States, European, and Japanese markets, and its marketing strategy will expand worldwide in the near future. At present, more than 60,000 people follow its official account on Facebook and Instagram. Its brand traffic"elechomes"on TikTok has over 8,000,000 views and growing. There is an average of 20 organic Instagram reposts from customers every day, and more than 1,000 subscribers every month on its website.         

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya's platform has smart-enabled more than 252,000 device SKUs in hundreds of categories worldwide, serving over 262,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit:

Tuya's website, LinkedIn, Facebook, Twitter or YouTube.

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SOURCE Tuya Smart

FAQ

What is the partnership between Tuya and Elechomes about?

Tuya and Elechomes have partnered to promote smart home products globally, leveraging technology and marketing resources.

What growth has Elechomes experienced?

Elechomes has seen over 300% year-over-year growth in the U.S., over 150% in Europe, and over 200% in other countries.

When was the Elechomes app launched?

The Elechomes app was released on January 25, 2021, on Google Play and iOS app stores.

How does the partnership benefit Tuya?

The partnership enhances Tuya’s brand awareness and influence in the smart home market.

What products does Elechomes offer?

Elechomes provides air purifiers, humidifiers, food dehydrators, and air fryers.