The Tile Shop Announces New Additions to Exclusive Annie Selke Tile Collaboration
The Tile Shop (Nasdaq: TTSH) has expanded its exclusive Annie Selke Tile collaboration with two new tile designs. The new additions include the watercolor-inspired 'Botanical' patterned tile and 'Bloom', a mosaic available in four neutral colorways. The collection, launched in 2019, now features over 120 unique products, making it the retailer's largest designer collaboration. These porcelain tiles are exclusively available at The Tile Shop's 142 U.S. locations and tileshop.com.
The Tile Shop (Nasdaq: TTSH) ha ampliato la sua esclusiva collaborazione con Annie Selke Tile con due nuovi design di piastrelle. Le nuove aggiunte includono la piastrella a motivo 'Botanical', ispirata all'acquarello, e 'Bloom', un mosaico disponibile in quattro tonalità neutre. La collezione, lanciata nel 2019, presenta ora oltre 120 prodotti unici, rendendola la collaborazione con un designer più grande del rivenditore. Queste piastrelle in porcellana sono disponibili esclusivamente nei 142 punti vendita The Tile Shop negli Stati Uniti e su tileshop.com.
The Tile Shop (Nasdaq: TTSH) ha ampliado su exclusiva colaboración con Annie Selke Tile con dos nuevos diseños de azulejos. Las nuevas incorporaciones incluyen el azulejo de patrón 'Botanical', inspirado en acuarelas, y 'Bloom', un mosaico disponible en cuatro tonos neutros. La colección, lanzada en 2019, ahora cuenta con más de 120 productos únicos, lo que la convierte en la colaboración de diseño más grande del minorista. Estos azulejos de porcelana están disponibles exclusivamente en las 142 ubicaciones de The Tile Shop en EE. UU. y en tileshop.com.
타일 샵(The Tile Shop) (Nasdaq: TTSH)은 앤니 셀키 타일(Annie Selke Tile)과의 독점 협업을 통해 두 가지 새로운 타일 디자인을 선보였습니다. 새로운 추가 제품에는 수채화에서 영감을 받은 'Botanical' 패턴 타일과 네 가지 중립적인 색상으로 제공되는 모자이크 'Bloom'이 포함됩니다. 2019년에 출시된 이 컬렉션은 현재 120개 이상의 독창적인 제품으로 구성되어 있어 소매업체의 가장 큰 디자이너 협력 프로젝트가 되었습니다. 이 도자기 타일은 미국 내 142개 타일 샵 매장 및 tileshop.com에서 독점적으로 제공됩니다.
The Tile Shop (Nasdaq: TTSH) a élargi sa collaboration exclusive avec Annie Selke Tile en ajoutant deux nouveaux designs de carreaux. Les nouvelles additions comprennent le carreau à motif 'Botanical', inspiré des aquarelles, et 'Bloom', un mosaïque disponible en quatre coloris neutres. La collection, lancée en 2019, compte désormais plus de 120 produits uniques, ce qui en fait la plus grande collaboration avec des designers du détaillant. Ces carreaux en porcelaine sont exclusivement disponibles dans les 142 magasins de The Tile Shop aux États-Unis et sur tileshop.com.
The Tile Shop (Nasdaq: TTSH) hat seine exklusive Zusammenarbeit mit Annie Selke Tile um zwei neue Fliesendesigns erweitert. Zu den neuen Ergänzungen gehören die watercolor-inspirierten Fliesen mit dem Muster 'Botanical' und 'Bloom', ein Mosaik, das in vier neutralen Farbvarianten erhältlich ist. Die 2019 gestartete Kollektion umfasst nun über 120 einzigartige Produkte und ist damit die größte Designer-Kooperation des Einzelhändlers. Diese Porzellanfliesen sind exklusiv in den 142 US-Filialen von The Tile Shop und auf tileshop.com erhältlich.
- Exclusive retail partnership maintaining competitive advantage
- Expansion of product line with new designs
- Wide distribution network across 142 U.S. locations
- None.
Insights
The expansion of The Tile Shop's exclusive Annie Selke collection represents a strategic move in the premium home improvement segment. While new product launches can boost sales, the impact of this particular expansion appears given several factors:
- The addition of only 5 new products to an existing 120+ product line suggests incremental rather than transformative growth
- The collection's exclusivity to The Tile Shop's 142 locations provides competitive differentiation but limits market reach
- Premium designer collaborations typically generate higher margins but may face challenges in a potentially softening housing market
The company's focus on artistic, premium products indicates continued investment in differentiation strategy, though the financial impact is likely to be modest relative to overall operations.
Artist-inspired mosaic and field tiles are available now, only at The Tile Shop’s 142 U.S. locations and tileshop.com
MINNEAPOLIS, Oct. 24, 2024 (GLOBE NEWSWIRE) -- The Tile Shop (Nasdaq: TTSH) today announced the addition of two new tile designs to its long-standing collaboration with the Annie Selke Companies. The new arrivals to the collection include five new products in total: The abstract, watercolor-inspired “Botanical” patterned tile, as well as “Bloom,” an artistic and whimsical mosaic available in four neutral colorways.
“At The Tile Shop, we love using works of art as inspiration for tile—and using tile to transform spaces into works of art," said Kirsty Froelich, Director of Design, The Tile Shop. "The newest Annie Selke Tile pieces are packed with creative details that will bring walls and floors to life, and crafting them with long-lasting porcelain means you can enjoy their beauty for years to come.”
Initially launched in 2019 and available only at The Tile Shop, Annie Selke Tile comprises more than 120 unique products, making it retailer’s most extensive designer collaboration. The Annie Selke Tile collection pushes the boundaries of technology to bring the look and feel of Annie Selke textiles, prints and artwork to life.
"Our brand is dedicated to designing products that inspire joy in every room of your home, and the patterns, colors and shapes in Bloom and Botanical embody that philosophy," said Jess Fitzgerald Evans, VP of Product Development, The Annie Selke Companies. "Partnering with The Tile Shop allows us to offer even more ways for individuals to ‘bring happy home’ and express themselves through their spaces. What could be better?”
About the New Designs
BOTANICAL
Bring the outdoors inside with the Annie Selke Botanical Porcelain Wall and Floor Tile. Derived from a textile design of the same name, this 6” x 6” square tile features vibrant leaf shapes in fresh hues of green, olive and chartreuse.
This standout pattern is perfect for a kitchen backsplash or bathroom. Tile can be installed either directionally or non-directionally, and the matte finish prevents slipping in floor applications.
BLOOM
Add a distinctive, yet subtle, touch to walls and floors with the Annie Selke Bloom Porcelain Mosaic Wall and Floor Tile. This 12” x 14” mosaic features beautifully curved shapes and a slightly textured surface for a soft, pillowy effect that will stand out without dominating your space.
Install Bloom alone, or pair with Annie Selke Flora Porcelain Wall and Floor Tile in matching shades for a beautiful, cohesive design.
Available colors: Barely Blue, Coconut, Vapor Blue and White.
In addition to Annie Selke Tile, The Tile Shop’s lineup of exclusive Designer Collections includes collaborations with famed designers such as HGTV star Alison Victoria, Jeffrey Alan Marks, Kelli Fontana and Nikki Chu, as well as heritage brands Laura Ashley and Morris & Co.
ABOUT THE TILE SHOP
Tile Shop Holdings, Inc. (Nasdaq: TTSH) is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles, setting and maintenance materials, and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 142 stores in 31 states and the District of Columbia.
The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA). Visit www.tileshop.com. Join The Tile Shop (#thetileshop) on Facebook, Instagram, Pinterest and YouTube.
ABOUT ANNIE SELKE
The Annie Selke Companies has been designing beautiful and innovative home décor since 1994 when founder Annie Selke created Pine Cone Hill, the luxury bedding, bath, and accessories line. In 2004, they added Dash & Albert rugs and have been revolutionizing the industry ever since with their technological know-how and supreme handcraft. Thirty years later, Annie Selke’s premium designs can be found in every corner of their customers’ homes, from living rooms and bedrooms to kitchens and outdoor patios. Their stellar club of collaborators includes Architectural Digest hall-of-famer Bunny Williams, renowned British hotelier Kit Kemp, and Texas design sensation Marie Flanigan. By combining these sought-after styles with Annie Selke’s decades of expertise, they’re able to offer an exclusive array of rugs, linens, and accessories with the A-list designer stamp of approval. Visit https://www.annieselke.com and follow The Annie Selke Companies on Pinterest, Facebook, TikTok and Instagram.
Tile Shop Media Contact: mark.davis@tileshop.com
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