TechTarget Named a Leader in Account-Based Marketing (ABM) in Report from Global Analyst Firm Quadrant Knowledge Solutions

Rhea-AI Summary

TechTarget (NASDAQ: TTGT) has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions. The SPARK Matrix™ report highlights TechTarget's sophisticated ABM capabilities, market-leading intent data, and strong global offerings as key factors in this recognition. The company's Priority Engine™ platform provides valuable insights into customer behavior, enhancing engagement and orchestration for clients. CEO Michael Cotoia emphasized the importance of ABM for their customers and the honor of being recognized as a global leader.

Positive

• Recognized as a Leader in Account-Based Marketing by Quadrant Knowledge Solutions.
• Market-leading position in providing purchase intent data.
• Sophisticated ABM capabilities enhancing customer engagement.
• Strong global ABM offerings contributing to competitive differentiation.

Negative

• None.

The Company was recognized for ABM solution excellence and customer impact

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. This research provides strategic information for technology vendors to better understand the existing market, support their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

TechTarget Named a Leader in SPARK Matrix: Account-Based Marketing Platforms, 2022 Report (Graphic: Business Wire)

TechTarget is the top-rated global ABM vendor in the report exclusively serving enterprise technology. The Company was recognized for its technology excellence, market-leading intent data, customer impact and strong global ABM offerings. Quadrant Knowledge Solutions believes that with its “sophisticated ABM capabilities and strong industry expertise, TechTarget is positioned to increase its share in the global ABM market.”

“TechTarget’s broad and flexible ABM platform is equipped with robust ABM capabilities that assist organizations by offering deep insights into customer buying behavior and allowing marketing teams to develop enhanced customer engagement and orchestration,” said Magha Rungta, Analyst, Quadrant Knowledge Solutions. “The Company continues to deliver end-to-end value across its client’s go-to-market through its key differentiators including Intent data at the account, buying team and individual level as well as the scope and scale of self-service & managed services for ABM.”

To learn more about the ABM Platform market and TechTarget’s comprehensive capabilities, read this Knowledge Brief.

“We are honored to be named as a global leader in ABM by Quadrant Knowledge Solutions,” said Michael Cotoia, Chief Executive Officer, TechTarget. “Account-based marketing is a high priority for many of our customers, and we are extremely proud to be recognized for our ability to deliver better ABM programs and results for them worldwide.”

Based on the strength of Priority Engine™, its SaaS-based account and prospect-level intent data platform, combined with a comprehensive set of managed ABM engagement services, TechTarget delivers breakthrough outcomes for its customers through better data and better execution. To learn more about TechTarget’s ABM strategy and execution capabilities, download the 2022 SPARK Matrix™ – Account-Based Marketing (ABM) Platforms report.

About Quadrant Knowledge Solutions

Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.

For more available research, please visit https://quadrant-solutions.com/market-research/.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. SPARK Matrix is trademark of Quadrant Knowledge Solutions Private Limited. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220721005786/en/

Garrett Mann

Senior Director of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

Source: TechTarget, Inc.

FAQ

What recognition did TechTarget receive in 2022?

TechTarget was recognized as a Leader in Account-Based Marketing by Quadrant Knowledge Solutions.

What is the significance of the SPARK Matrix report for TechTarget?

The SPARK Matrix report evaluates vendors' capabilities and recognizes TechTarget's excellence in ABM solutions.

How does TechTarget's Priority Engine contribute to its ABM success?

Priority Engine provides insights into customer buying behavior, aiding in better engagement and marketing results.

What are TechTarget's plans following its ABM recognition?

TechTarget aims to leverage its recognition to enhance ABM programs for its customers globally.

What is TechTarget's stock symbol?

TechTarget's stock symbol is TTGT.