TechTarget Expands Purchase Intent Data and Delivers Personalized Interface for Sellers and Marketers in Latest Release of Priority Engine Platform

Rhea-AI Summary

TechTarget (Nasdaq: TTGT) has enhanced its Priority Engine platform to improve access to proprietary purchase intent data for sales and marketing teams. Key updates include integration of BrightTALK contacts for broader prospect visibility, insights into buyer content preferences, and an improved user interface designed for salespeople. These enhancements aim to elevate productivity and enable targeted outreach to high-potential accounts, further solidifying TechTarget's leadership in B2B marketing services.

Positive

• Enhanced Priority Engine platform improves access to proprietary purchase intent data.
• Integration of BrightTALK contacts increases active prospects and engagement data.
• Improved user interface provides quicker access to high-potential accounts.

Negative

• None.

New enhancements vastly increase active prospects in the platform and provide streamlined access to new proprietary insights to increase productivity and pipeline

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and marketing teams to leverage its proprietary intent data to accelerate opportunities and fuel more pipeline with buying teams at top accounts. The latest release of TechTarget’s Priority Engine^TM platform provides streamlined access to several new sources of real account and prospect-level purchase intent data in a new interface customized specifically for sales and marketing users. Priority Engine is helping customers get expanded visibility into demand at high potential accounts, deeper insight into the makeup and engagement preferences of active buying teams and tools to easily monitor and quickly act on changes at key accounts. New enhancements include:

• BrightTALK^TM (acquired in December 2020) contacts are now fully integrated into Priority Engine, delivering access to millions of new active prospects, better visibility into full buying teams and more engagement data, including use of webinars, virtual events and videos.
• Better insight into overall buyer content preferences (content type and topic) and interactions with customer content across multiple channels help inform more personalized sales outreach and marketing engagement strategies.
• Improved interface (UI) customized to salespeople delivers faster access to data to increase productivity and maximize opportunities, including new views allowing sales teams to quickly see untapped, high potential accounts in their territory they have not yet engaged.
• New timeline showcasing dynamic account journeys featuring recent and relevant research interactions from target accounts allows sales to easily monitor buying changes to better optimize pipeline, identify cross-sell/upsell opportunities and grow revenue.

This new release not only expands the amount relevant data B2B enterprise tech companies have access to, it further augments and extends TechTarget’s ability to service both marketing and sales use cases. Originally developed primarily as a platform for marketing, the Company has invested significant resources over the last two years specifically designed to make the data in Priority Engine more easily accessible for individual sellers. As a result, the latest version of Priority Engine now offers modules focused separately on sales or marketing use cases. This provides flexible, customized solutions for customers to empower their marketers and sellers to achieve better performance at scale.

“The extensive data and insights Priority Engine provides allows us to have better visibility into our territories for enhanced personalization and more effective outreach,” said Dan O’Brien, Sales Director, GoSecure.

“Priority Engine delivers the actionable purchase intent data our customers need to drive superior performance,” said Michael Cotoia, CEO, TechTarget. “This new release gets exponentially more data into their hands and gives them the ability to deliver customized experiences their marketers and sellers need to thrive.”

TechTarget, a 2021 CODiE Award winner for Best Sales & Marketing Intelligence Solution, has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning TechTarget and BrightTALK’s expansive network as well as its suite of marketing, sales engagement and go-to-market services.

For more information on TechTarget Priority Engine, visit www.techtarget.com/Priority-Engine.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine and BrightTALK are trademarks of TechTarget. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211112005693/en/

Garrett Mann

Senior Director of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

Source: TechTarget, Inc.

FAQ

What new features were announced for TTGT's Priority Engine?

The new features include integration of BrightTALK contacts, enhanced insight into buyer preferences, and an improved interface for sales teams.

How does the Priority Engine help sales and marketing teams?

It provides actionable purchase intent data, empowering teams to enhance personalization and outreach efforts.

What was the impact of the BrightTALK acquisition on TechTarget's platform?

The acquisition allows for better visibility into full buying teams and access to millions of new active prospects.

When was the BrightTALK acquisition completed?

The BrightTALK acquisition was completed in December 2020.

What is TechTarget's stock symbol?

TechTarget is traded under the stock symbol TTGT on Nasdaq.