TechTarget Archer Awards Honor Leaders in B2B Tech Marketing and Sales in APAC

Rhea-AI Summary

TechTarget, Inc. (Nasdaq: TTGT) honored outstanding technology marketers and sales leaders in the Asia Pacific (APAC) region with its annual Archer Awards. This year marks the third consecutive year of recognizing excellence in data-driven marketing. The winners included notable companies like VMware and Dell Technologies India. CEO Michael Cotoia emphasized the impact of intent data in their campaigns. TechTarget continues to lead in B2B technology purchase intent data and marketing services, empowering enterprises to effectively reach tech buyers.

Positive

• Recognition of seven regional winners illustrates TechTarget's strong position in the marketing industry.
• The Archer Awards highlight TechTarget's commitment to data-driven marketing excellence.
• Continued focus on intent data demonstrates potential for future growth and customer engagement.

Negative

• None.

Seven regional winners excel at leveraging intent data and maximizing the potential of digital programs

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketers and sales leaders across Asia Pacific (APAC) with its annual Archer Awards.

While the winners run a variety of different campaigns, they share a focus in taking a digital-first approach and making intent data the foundation of their work.

“These winners all push the envelope to ensure they influence the right prospects at the right time,” said Michael Cotoia, CEO, TechTarget. “They hold partners like TechTarget to a high standard of excellence and we are proud of the measurable results we’ve delivered working alongside them.”

This is the third consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Award program.

“The Archers go to the most forward-thinking marketing and sales leaders in our industry,” said Jon Panker, Managing Director APAC, TechTarget. “This year’s honorees all understand that their buyers are increasingly researching purchases online and have capitalized on the innovative ways TechTarget enables them to reach technology buyers.”

2021 Archer Award APAC Winners

• Digital Marketer of the Year – Dean Quek, Global Lead for Demand Generation, VMware
• Digital Team of the Year – Red Hat Demand Center APAC
• Priority Engine™ Marketing Team of the Year – Dell Technologies India
• Priority Engine Sales Team of the Year – Dynatrace APAC
• Best Account-Based Marketing Program – EnterpriseDB Asia Pacific & Japan
• Best Demand Generation Program – DocuSign APJ
• Best Thought Leadership Program – Intel Asia Pacific & Japan Territory

To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/.

About the Archer Awards

TechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210920005969/en/

Garrett Mann

Senior Director of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

Source: TechTarget, Inc.

FAQ

What are the Archer Awards by TechTarget?

The Archer Awards recognize innovative technology marketers and sales leaders in the Asia Pacific region who demonstrate excellence in data-driven marketing.

When were the 2021 Archer Award winners announced?

The 2021 Archer Award winners were announced on September 20, 2021.

Who won the Digital Marketer of the Year at the Archer Awards?

Dean Quek from VMware won the Digital Marketer of the Year award at the 2021 Archer Awards.

Which companies were recognized at the 2021 Archer Awards?

Winners included VMware, Red Hat, Dell Technologies India, Dynatrace, EnterpriseDB, DocuSign, and Intel.

How is TechTarget positioned in the market?

TechTarget is a leader in B2B technology purchase intent data and marketing services, creating high-quality content for technology buyers.