TechTarget Announces 2024 Archer Award Winners for Data-Driven Marketing & Sales Excellence in EMEA

Rhea-AI Summary

TechTarget, a global leader in B2B technology purchase intent data, announced the winners of the 2024 Archer Awards for data-driven marketing and sales excellence in the EMEA region. The awards recognized leaders across eight categories, with notable winners including SailPoint for Best Integrated Media Program, Xerox for Best Content Program, and AWS for Partner Marketing Excellence. The selection was based on the effectiveness of leveraging targeted audiences and purchase intent data to achieve significant results. Brent Boswell, Senior VP at TechTarget, highlighted the exceptional outcomes driven by the winners’ innovative approaches.

Positive

• Recognition of marketing and sales excellence may enhance TechTarget's brand reputation.
• The awards highlight successful leveraging of purchase intent data, showcasing TechTarget's services' effectiveness.
• Notable winners like AWS can attract more high-profile clients to TechTarget.

Negative

• No financial data was disclosed, making it hard to gauge the awards' impact on revenue.
• The PR lacks any mention of new product developments or strategic initiatives.

Technology marketing and sales leaders were recognized across 8 categories

LONDON--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2024 EMEA winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners are driving significant marketing and sales results leveraging the power of highly targeted audiences combined with real purchase intent data & services.

You can see the full list of this year’s winners here.

“We are very proud to honour the ground-breaking work these great companies are doing in EMEA,” said Brent Boswell, Senior Vice President and Managing Director, International, TechTarget. “By leveraging the power of powerful audiences, buyer-relevant content and precision Prospect-Level Intent^TM data, they are achieving outcomes not otherwise possible. Congratulations to all our winners!”

An expert panel evaluated nominations and selected the winners based on criteria established for each category.

2024 EMEA Archer Awards - Company Winners

Best Integrated Media Program

• SailPoint

Best Content Program

• Xerox

Best Pipeline Generation

• 8x8

Best Thought Leadership Program

• Radware

BrightTALK Digital Team of the Year

• Rubrik

Intent-Driven Marketing Excellence

• Cato Networks

Intent-Driven Sales Excellence

• Trend Micro

Partner Marketing Excellence

• Amazon Web Services (AWS)

About the Archer Awards

TechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and 1,000+ channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com and follow us on LinkedIn.

(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Prospect-Level Intent is a trademark of TechTarget. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240522339478/en/

Media Inquiries

Garrett Mann

Vice President of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

Source: TechTarget, Inc.

FAQ

What are the Archer Awards announced by TechTarget in 2024?

The Archer Awards recognize data-driven marketing and sales excellence across eight categories in the EMEA region.

Who won the Best Integrated Media Program in the 2024 Archer Awards?

SailPoint won the Best Integrated Media Program in the 2024 Archer Awards.

Which company was recognized for Partner Marketing Excellence in the 2024 Archer Awards?

AWS was recognized for Partner Marketing Excellence.

What criteria were used to select the 2024 Archer Awards winners?

An expert panel evaluated nominations based on criteria established for each category, focusing on data-driven marketing and sales results.

How does TechTarget's purchase intent data contribute to the success of the Archer Awards winners?

The winners leveraged highly targeted audiences and real purchase intent data to achieve significant marketing and sales results.