Omdia Reveals Steam’s Dominance in Southeast Asia’s Gaming Market
Steam has achieved significant market dominance in Southeast Asia's PC gaming market, recording 11.5 million yearly active users (YAUs) in 2024, accounting for 3.7% of global YAUs, according to Omdia's South-Eastern Asia Online Gaming Report – 2025.
In the mobile gaming sector, despite modest 2% overall growth in 2024, sports games showed remarkable performance. Konami's efootball and EA FC Mobile Soccer led a 39% revenue increase in the sports games category, driven by major football events, updates, and IP collaborations.
Southeast Asian governments are actively supporting gaming ecosystems through esports-friendly policies, including infrastructure development and talent cultivation. However, some countries maintain restrictions on foreign games to protect local developers and youth, presenting regulatory challenges in the region.
Steam ha raggiunto un'importante dominanza di mercato nel settore del gaming su PC del Sud-est asiatico, registrando 11,5 milioni di utenti attivi annuali (UAA) nel 2024, che rappresentano il 3,7% degli UAA globali, secondo il Rapporto sul Gioco Online del Sud-est Asiatico di Omdia – 2025.
Nel settore del gaming mobile, nonostante una modesta crescita complessiva del 2% nel 2024, i giochi sportivi hanno mostrato prestazioni notevoli. eFootball di Konami e EA FC Mobile Soccer hanno guidato un aumento del 39% dei ricavi nella categoria dei giochi sportivi, sostenuto da importanti eventi calcistici, aggiornamenti e collaborazioni con marchi.
I governi del Sud-est asiatico stanno attivamente supportando gli ecosistemi di gioco attraverso politiche favorevoli agli esports, inclusi lo sviluppo delle infrastrutture e la formazione dei talenti. Tuttavia, alcuni paesi mantengono restrizioni sui giochi stranieri per proteggere gli sviluppatori locali e i giovani, presentando sfide normative nella regione.
Steam ha logrado una importante dominancia en el mercado de juegos para PC del sudeste asiático, registrando 11.5 millones de usuarios activos anuales (UAA) en 2024, lo que representa el 3.7% de los UAA globales, según el Informe de Juegos en Línea del Sudeste Asiático de Omdia – 2025.
En el sector de juegos móviles, a pesar de un modesto crecimiento general del 2% en 2024, los juegos deportivos mostraron un rendimiento notable. eFootball de Konami y EA FC Mobile Soccer lideraron un aumento del 39% en los ingresos en la categoría de juegos deportivos, impulsados por importantes eventos de fútbol, actualizaciones y colaboraciones de IP.
Los gobiernos del sudeste asiático están apoyando activamente los ecosistemas de juegos a través de políticas amigables con los esports, incluyendo el desarrollo de infraestructura y la formación de talento. Sin embargo, algunos países mantienen restricciones sobre juegos extranjeros para proteger a los desarrolladores locales y a la juventud, presentando desafíos regulatorios en la región.
스팀은 동남아시아 PC 게임 시장에서 상당한 시장 지배력을 달성하였으며, 2024년에는 1150만 명의 연간 활성 사용자 (YAUs)를 기록하여 전 세계 YAUs의 3.7%를 차지하고 있습니다. 이는 Omdia의 동남아시아 온라인 게임 보고서 – 2025에 따른 것입니다.
모바일 게임 부문에서는 2024년 전체적으로 2%의 소폭 성장에도 불구하고, 스포츠 게임이 눈에 띄는 성과를 보였습니다. 코나미의 이풋볼과 EA FC 모바일 축구가 주요 축구 이벤트, 업데이트 및 IP 협업에 힘입어 스포츠 게임 카테고리에서 39%의 수익 증가를 이끌었습니다.
동남아시아 정부는 e스포츠 친화적인 정책을 통해 게임 생태계를 적극 지원하고 있으며, 여기에는 인프라 개발과 인재 양성이 포함됩니다. 그러나 일부 국가는 현지 개발자와 청소년을 보호하기 위해 외국 게임에 대한 제한을 유지하고 있어 지역 내 규제 도전 과제가 존재합니다.
Steam a atteint une domination significative du marché dans le secteur du jeu PC en Asie du Sud-Est, enregistrant 11,5 millions d'utilisateurs actifs annuels (UAA) en 2024, représentant 3,7% des UAA mondiaux, selon le Rapport sur le Jeu en Ligne en Asie du Sud-Est d'Omdia – 2025.
Dans le secteur du jeu mobile, malgré une croissance modeste de 2% en 2024, les jeux sportifs ont montré des performances remarquables. eFootball de Konami et EA FC Mobile Soccer ont conduit à une augmentation de 39% des revenus dans la catégorie des jeux sportifs, soutenue par des événements de football majeurs, des mises à jour et des collaborations de propriété intellectuelle.
Les gouvernements d'Asie du Sud-Est soutiennent activement les écosystèmes de jeu grâce à des politiques favorables aux esports, y compris le développement d'infrastructures et la formation de talents. Cependant, certains pays maintiennent des restrictions sur les jeux étrangers pour protéger les développeurs locaux et la jeunesse, ce qui pose des défis réglementaires dans la région.
Steam hat im PC-Gaming-Markt in Südostasien eine bedeutende Marktbeherrschung erreicht und verzeichnete im Jahr 2024 11,5 Millionen jährliche aktive Nutzer (YAUs), was 3,7% der globalen YAUs entspricht, laut dem Online-Gaming-Bericht von Omdia für Südostasien – 2025.
Im Bereich Mobile Gaming zeigte der Sektor trotz eines bescheidenen Gesamtwachstums von 2% im Jahr 2024 bemerkenswerte Leistungen im Bereich der Sportspiele. Konamis eFootball und EA FC Mobile Soccer führten zu einem Umsatzanstieg von 39% in der Kategorie der Sportspiele, unterstützt durch große Fußballereignisse, Updates und IP-Kooperationen.
Die Regierungen in Südostasien unterstützen aktiv die Gaming-Ökosysteme durch eSports-freundliche Politiken, einschließlich Infrastrukturentwicklung und Talentförderung. Einige Länder behalten jedoch Beschränkungen für ausländische Spiele bei, um lokale Entwickler und die Jugend zu schützen, was regulatorische Herausforderungen in der Region mit sich bringt.
- Steam achieved record 11.5M yearly active users in Southeast Asia
- 39% revenue growth in mobile sports games segment
- Government support through esports-friendly policies and infrastructure development
- Only 2% overall growth in mobile gaming market
- Regulatory restrictions on foreign games in some countries limiting market access
Mobile gaming: Football titles lead amid stagnant growth
Despite just
Policy Shifts: Government push esports while balancing regulation
Southeast Asian governments are actively fostering gaming ecosystems through esports-friendly policies including infrastructure development, talent cultivation and IP protection. However, regulatory challenges persist, with some countries maintaining restrictions on foreign games and companies to protect local developers and younger audiences.
A dynamic future for Southeast Asia’s gaming market
Omdia’s latest report highlights a dynamic landscape where Steam’s PC ecosystem, the rise of sports games and government-backed esports initiatives are reshaping Southeast Asia’s gaming future.
“Southeast Asia remains a key battleground for developers”, said Chenyu Cui, Senior Analyst at Omdia. “While the market presents immense growth potential, success depends on adapting to shifting regulations, leveraging local partnerships and aligning with regional gaming trends.”
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Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250326371441/en/
Fasiha Khan- fasiha.khan@omdia.com
Source: Omdia
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