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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
TechTarget (Nasdaq: TTGT) announced it will release its Q3 2024 financial results by posting them to the Investor Relations section of their website. The company will host a conference call on November 12, 2024, at 5:00 p.m. Eastern Time to discuss the results. The call will feature brief remarks followed by a Q&A session. A live webcast will be available, and a replay will be accessible until December 12, 2024. The company has provided multiple dial-in options for US and Canadian participants.
TechTarget's Latin America Executive Editor Lizzette Pérez Arbesú received the 2024 Cybersecurity Journalism Career Award from the Mexico Cybersecurity Alliance (AMCS). The award recognizes her 20+ years covering the security market and contribution to Mexico's cybersecurity ecosystem. This adds to TechTarget's impressive collection of over 35 editorial awards in 2024, including the Orwell Special Prize and multiple honors from BSME, AOP, and ASBPE. The company's global network includes 150+ technology-specific websites and 1000+ webinar channels, supported by 150 editors and 1000+ contributors delivering content to 32 million opt-in B2B tech buyers worldwide.
TechTarget (Nasdaq: TTGT) announced it will release its 2024 third quarter financial results after market close on Tuesday, November 12, 2024. The company will host a live conference call and webcast at 5:00 p.m. ET to discuss financial results. Management will provide business updates, current market conditions, and operational results, followed by Q&A. Financial results and shareholder letter will be available on the investor relations website before the call. The conference call will be accessible via phone and webcast, with replay available through December 12, 2024.
TechTarget (TTGT) announced that the SEC has declared effective the registration statement on Form S-4 for its proposed strategic combination with Informa Tech's digital businesses. The company has scheduled a special meeting of stockholders for November 26, 2024, where stockholders of record as of October 18, 2024, will vote on the proposed transaction. The definitive Proxy Statement/Prospectus has been filed with the SEC and mailed to stockholders. The company expects the transaction to close in Q4 2024.
TechTarget (Nasdaq: TTGT) has announced the launch of Priority Engine™ Demand, a new module within its leading intent platform. This innovative tool is designed to help B2B enterprise technology organizations identify, engage, and convert buying groups more efficiently. Set to be available in Q4 2024, Priority Engine Demand aims to transform the traditional single-contact MQL approach into a Qualified Buying Group strategy.
The module combines four key TechTarget capabilities: account-level purchase intent insights, access to 32M+ opted-in contacts, content syndication and lead generation services, and data integration solutions. Key features include Content Hubs, Qualified Account Buying Groups, Buying Group Re-Engagement, and comprehensive campaign reporting and analytics.
Additionally, TechTarget introduced Market Monitor™, a strategic market intent application launched in Q3 2024, which complements Priority Engine Demand by providing valuable market insights.
TechTarget's CMO John Steinert will join Marketo Co-Founder Jon Miller for a panel discussion at the OpsStars Conference on September 18 in San Francisco. The session, titled 'Measure What (Really) Matters: The Metrics of Buying Groups', will focus on how Revenue teams can measure and evaluate key metrics for Buying Groups as a go-to-market strategy.
The panel will cover essential topics such as unifying sales and marketing goals, developing key data points for Buying Groups, and strategies for organizational success. TechTarget, recently named a Leader in The Forrester Wave™: B2B Intent Providers Q2 2023, will showcase its Priority Engine™ intent platform and Prospect-Level Intent™ data at the conference.
TechTarget (Nasdaq: TTGT) has rescheduled its Investor Day to take place after the closure of its transaction with Informa Tech's Digital Businesses, expected in Q4 2024. The postponement aims to focus on the newly combined company's vision, growth outlook, and product opportunities. The transaction remains subject to TechTarget shareholder approval and other closing conditions.
A preliminary proxy statement/prospectus has been filed with the SEC, and investors are urged to review these documents carefully. The definitive version will be mailed to TechTarget stockholders once available. Free copies of these filings can be obtained through the SEC website or TechTarget's investor relations page.
Legit Security and TechTarget's Enterprise Strategy Group (ESG) have released a report titled 'Modernizing Application Security to Scale for Cloud-native Development'. The study highlights the urgent need for organizations to modernize their application security practices to support growth and mitigate risks in cloud-native environments. Key findings include:
- 60% of organizations use Infrastructure as Code (IaC), but 67% report an increase in IaC misconfigurations.
- 45% of security teams struggle with managing risks related to generative AI usage.
- The majority of organizations experienced cybersecurity events in their cloud-native application stack in the past year.
- Only 39% of organizations report adequate security visibility for certain applications.
The report emphasizes the importance of adopting security solutions that protect the entire software factory while providing developers with necessary guardrails.
TechTarget (Nasdaq: TTGT), a purchase intent-driven marketing and sales services company, announced its financial results for Q2 2024, ending June 30, 2024. The detailed results are available on the company's Investor Relations website.
TechTarget will host a conference call on August 8, 2024, at 5:00 p.m. ET to discuss these results. The conference call will feature brief remarks followed by a Q&A session. Access the live webcast via the Investor Relations section of the website or dial in via the provided phone numbers.
If unable to attend, a replay will be available from August 8, 2024, through September 7, 2024. The replay can be accessed via telephone or on the Investor Relations website.
TechTarget (Nasdaq: TTGT) has launched TechTarget Market Monitor, a new market intelligence offering for B2B enterprise technology organizations. This proprietary tool, powered by TechTarget Priority Engine's purchase intent data, provides real-time insights to help product and go-to-market teams adapt to market shifts and buyer needs. Market Monitor analyzes research activity across TechTarget's 150+ tech sites, offering visibility into market trends, buyer research patterns, and content engagement.
Initially available to Enterprise Strategy Group's annual retainer program clients, Market Monitor will be more widely accessible in Q4 2024. The tool aims to help clients identify market opportunities, optimize strategies, and align internal teams. It complements ESG's primary research and advisory services, providing a comprehensive view of market dynamics and buyer behavior.
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