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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
TikTok and YouTube have emerged as the dominant video platforms for 18-35-year-olds in the USA, according to Omdia's latest consumer survey. TikTok reached 1.9 billion monthly active users globally in 2024, with 145 million in the USA. The platform generated $63.3 billion in global video revenues, nearly double YouTube's $33.3 billion, with $8 billion coming from US advertising.
The survey revealed significant platform overlap, with 92% of TikTok users also using YouTube monthly, and 61% using it daily. Instagram Reels and Facebook Video attract 76% of TikTok users monthly. YouTube viewing is increasingly shifting to TV screens, with 52% of US viewing occurring on TVs.
In Latin America, Netflix leads the SVOD market with 51 million subscriptions in 2024, projected to reach 57 million by 2025. Total SVOD subscriptions in the region are expected to grow from 154 million to 174 million in 2025. Disney+ is forecasted to reach 20 million subscriptions by 2025.
Omdia's latest survey reveals phishing attacks as the primary security threat for smartphone users, with 24% of respondents falling victim to such scams. The study, conducted in October 2024 across 1,572 consumers globally, identifies malware, viruses, and physical theft as other major concerns.
In device security testing, Google Pixel 9 Pro and Samsung Galaxy S24 outperformed competitors, including Apple's iPhone 16 Pro. While Android devices successfully flagged spam calls, the iPhone 16 Pro lacked voice call protection. No device fully detected phishing emails, though Google Safe Browsing offered some protection against malicious links.
Consumer trust has been significantly impacted, with 73% reporting decreased confidence in smartphone brands and operating systems following security incidents. Security experts emphasize the need for improved baseline phishing protection and increased consumer awareness efforts from manufacturers.
Industrial display panel shipments are projected to reach 167.9 million units in 2024, showing a 10.9% YoY growth, according to Omdia's analysis. Smart home and office applications lead with 46% shipment share, with multi-function printers accounting for significant volumes. E-cigarettes, gaming consoles, and two-wheeled vehicles are driving growth in the sector.
While 2024 revenue is expected to decline by 3.5% YoY to USD 2.1 billion, a strong rebound to USD 2.4 billion (13.6% YoY growth) is forecasted for 2025. Major players like AUO Display Plus, BOE, and Truly are diversifying their portfolios, with set and open frame business expected to account for 4.8% of total panel revenue in 2024.
The industry is adapting to geopolitical risks by shifting production to Southeast Asia and India. New opportunities are emerging in two-wheeled vehicles requiring weather-resistant displays, while mini LED backlight products for slot machines, marine, professional medical displays, and drones are set for mass production.
Display panel manufacturers have shown consistent increases in fab utilization plans during Q4 2024, reaching 77% by November and rising to 79% by December's end. Plans for Q1 2025 have been further revised upward to 80% utilization, with January 2025 seeing a notable six percentage point increase.
The surge is primarily driven by increased demand for special TV panels, stimulated by China's 'Swap Old for New' subsidy program. Additionally, anticipated tariff risks under the new US administration have temporarily boosted LCD TV panel demand, with Chinese TV makers increasing inventories in Mexico for US market shipments.
Major Chinese panel makers like BOE, China Star, and HKC Display are leading this trend. Some facilities have even cancelled planned Lunar New Year holidays to maintain high utilization rates, though manufacturers remain cautious about long-term demand trends.
Omdia forecasts that micro LED display shipments will reach 34.6 million units by 2031, representing only 0.9% of the total display market. Following Apple's postponement of its micro LED watch display project in February 2024, some brands have slowed their component development, leading Omdia to revise its market projections.
The market is expected to reach 1.7 million units by 2027, primarily driven by LEDoS technology in XR devices, particularly smart-glasses designed for outdoor use. By 2031, XR devices are projected to represent 24.4% of the micro LED display market.
In 2024, manufacturers showcased new micro LED prototypes targeting automotive, public displays, and virtual studios. Display suppliers are focusing on market segments where OLED or LCD technologies face limitations in meeting specific size and performance requirements.
TechTarget (TTGT) has announced tender offers to repurchase all outstanding 0.125% Convertible Senior Notes due 2025 and 0.000% Convertible Senior Notes due 2026. This action follows the December 2, 2024 merger transactions. The company will repurchase notes at 100% of principal value, plus accrued interest for 2025 Notes. Currently, there are $3.04M in 2025 Notes and $414M in 2026 Notes outstanding.
Noteholders can convert their holdings during the Fundamental Change Conversion Period ending January 23, 2025. The conversion rates are 14.1977 units per $1,000 for 2025 Notes and 7.6043 units for 2026 Notes. Each unit equals $11.6955 cash plus one Informa TechTarget share.
Absolute Security's acquisition of Syxsense has been analyzed in a new Omdia report, highlighting strategic advantages for enterprise security. The report emphasizes how this acquisition enhances the Absolute Resilience Platform by adding automated patch and vulnerability management capabilities to its firmware-embedded platform.
According to Omdia Senior Principal Analyst Fernando Montenegro, this move, combined with Absolute's 2021 acquisition of NetMotion, positions the company to offer an integrated platform approach for visibility, control, recovery, and proactive remediation. The enhanced platform enables customers to manage risks associated with patching, misconfigurations, and unknown IT assets, particularly important given that 70 percent of breaches are traceable to known vulnerabilities.
Google's Tensor Processing Unit (TPU) AI chips are experiencing rapid growth in demand, potentially challenging NVIDIA's GPU market dominance. According to Omdia's research, based on Broadcom's Semiconductor Solutions division data, Google's TPU purchases could range between $6 billion to $9 billion this year. Broadcom, which serves as a custom chip outsourcing partner for Google, Meta, and other AI players, has revised its AI semiconductor revenue target to $12 billion for the year.
The growth in TPU shipments appears significant enough to potentially reduce NVIDIA's market share for the first time. Google Cloud Platform's increasing revenue share and improving profitability might indicate that TPU-accelerated instances and AI products are driving this growth, particularly given that accelerator instance types are high-margin products.
Foxconn is projected to become the world's largest server vendor in 2024, surpassing Dell and marking the first time a non-US company leads the market. This growth is driven by increasing demand for AI-optimized servers from major cloud providers like Microsoft, Amazon, Google, and Meta, who will represent nearly half of 2024's data center capex.
Other vendors including QCT, ZT Systems, and Super Micro have seen revenue growth exceeding 100%. The server market is highly consolidated, with 10 companies representing nearly 60% of global investment. Omdia forecasts server capex to grow 22% to over $280 billion in 2025, potentially reaching $380 billion by 2028 and approaching half a trillion dollars by 2030.
The global semiconductor market demonstrated robust growth in Q3 2024, with revenues reaching $177.8 billion, an 8.5% increase from Q2 and a 25% year-over-year growth. The industry is on track for a 24% annual expansion, primarily driven by AI-related demand. The first three quarters of 2024 saw a 26% revenue increase compared to 2023, totaling approximately $494 billion.
NVIDIA and SK Hynix have emerged as major beneficiaries of the AI surge, being the only companies among 127 analyzed to more than double their revenue. However, growth remains uneven across sectors, with the industrial segment facing a projected 16% decline in 2024. The automotive sector has stabilized, while memory markets show improvement with Samsung, SK Hynix, and Micron ranking in the top six. NVIDIA maintains the leading position with over 15% market share.