VerticalScope Partners with The Trade Desk to Integrate OpenPass and OpenPath
VerticalScope Holdings Inc. has partnered with The Trade Desk to integrate OpenPass and OpenPath solutions for secure user authentication and enhanced access for advertisers. This partnership will benefit over 65 million registered users across 1,200 communities on VerticalScope's platform, offering a premium ad experience and a direct connection for advertisers, ultimately driving value for both parties.
Integration of OpenPass and OpenPath solutions will provide secure authentication for VerticalScope's 65 million registered users.
OpenPass will allow transparent user authentication, enhancing the ad experience for advertisers.
Direct connection with The Trade Desk's OpenPath solution will lead to a more efficient auction process and drive value for both advertisers and VerticalScope.
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VerticalScope’s more than 65 million registered users will now be able to use OpenPass to securely sign on to over 1,200 communities
New partnership also incorporates an integration with OpenPath
OpenPass is a single-sign-on solution created by The Trade Desk that will be deployed across VerticalScope’s web communities, providing users with a secure login alternative. As web publishers face concerns related to advertising addressability and consumer privacy, OpenPass allows them to authenticate their users in a transparent manner and provide a premium ad experience.
VerticalScope’s platform is home to over 1,200 communities, where specialized interest groups come together at the intersection of content and commerce. From automotive to the outdoors, enthusiasts can share advice, ideas and learn about new products that suit their interests across VerticalScope’s communities.
“The ability for publishers like VerticalScope to monetize content at scale in a way that’s also transparent and secure for users is exactly what OpenPass was designed to do,” says Will Doherty, VP of Inventory Development at The Trade Desk. “As addressability continues to evolve across the web, authenticated environments are the most appealing to advertisers.”
VerticalScope is also integrating with The Trade Desk’s OpenPath, a solution that will give advertisers a direct path to VerticalScope’s premium platform. This direct connection will contribute to a more efficient auction, driving value for both advertisers and VerticalScope. Brands and agencies that advertise on websites like Watchuseek.com, AVSForum.com, MTBR.com and JeepForum.com through The Trade Desk will benefit from this direct connection that offers a more streamlined approach to the digital media-buying process.
“Adding a direct connection with a market leader like The Trade Desk is a great step forward for our business and our customers and will allow us to capture a greater share of spend in the programmatic value chain,” said Chris Goodridge, President and COO at VerticalScope. “The Trade Desk is an industry leader, and this partnership offers a secure and premium experience to our users, which is why we’re also excited to offer OpenPass as a new login option for our communities.”
About VerticalScope
Founded in 1999 and headquartered in
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
Forward-Looking Statements
This news release contains forward-looking information within the meaning of applicable securities legislation that reflects VerticalScope's current expectations regarding future events. When used in this news release, words such as “should”, “could”, “intended”, “expect”, “plan” or “believe” and similar expressions indicate forward-looking statements. Forward-looking information, including statements regarding VerticalScope’s future monetization strategies and abilities, advertiser demand and value and growth, is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond VerticalScope's control. Although VerticalScope believes that its expectations reflected in these forward-looking statements are reasonable, such statements involve risks and uncertainties and no assurances can be given that actual results will be consistent with these forward-looking statements. Such risks and uncertainties include, but are not limited to, the factors discussed under "Risk Factors'' in VerticalScope’s Annual Information Form dated April 1, 2024, which is available on VerticalScope’s profile on SEDAR+ at https://sedarplus.ca. Actual results could differ materially from those projected herein. VerticalScope does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240501842084/en/
VerticalScope Holdings Inc.
Vincenzo Bellissimo, Chief Financial Officer, Tel: 416-341-7166, IR@verticalscope.com
FNK IR - Matt Chesler, CFA, Tel: 646-809-2183, fora@fnkir.com
Source: VerticalScope Holdings Inc.
