True Influence® Partners with The Trade Desk to Make Digital Advertising More Effective

Rhea-AI Summary

True Influence has partnered with The Trade Desk (NASDAQ: TTD) to enhance its programmatic advertising campaigns. The Trade Desk will act as the primary media buying platform for True Influence's DisplayBase® product, combining advanced targeting and optimization technologies. This partnership enables better utilization of intent and Account-Based Marketing (ABM) data, improving campaign reporting and setup times. True Influence focuses on delivering high-impact marketing campaigns, leveraging data-driven insights and expertise to maximize advertising effectiveness.

Positive

• Partnership with The Trade Desk enhances programmatic advertising capabilities.
• Improved targeting and optimization capabilities through the DisplayBase product.
• Utilization of intent data and ABM data for effective campaigns.
• Access to premium advertising inventory with global reach.

Negative

• None.

PRINCETON, N.J., Dec. 7, 2021 /PRNewswire/ -- True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns.

"We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier," said RK Maniyani, Chief Technology Officer of True Influence. "Working with The Trade Desk made sense because their targeting and optimization capabilities enable us to give our customers the best opportunities to precisely target their potential buyers with programmatic ads across high quality inventory."

Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies, all within the framework of the integrated True Influence Marketing Cloud™ platform. The Trade Desk platform includes access to a Demand-Side Platform (DSP) and Data Management Platform (DMP) that enables True Influence to better utilize intent data and Account-Based Marketing (ABM) data to run programmatic campaigns. Additionally, it supports improved reporting and targeting capabilities for DisplayBase orders and helps improve turnaround times for DisplayBase campaign set up and reporting availability.

DisplayBase is an integrated campaign management solution for optimizing display programs in real-time. It provides access to premium advertising inventory with a global reach, and advanced audience management and targeting features to ensure that the marketing spend has the maximum impact throughout the purchase journey. True Influence also has a team of experienced professionals to help design every plan and optimize campaigns for peak performance.

About True Influence
True Influence, powered by MeritB2B, is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Our proprietary approach to identity resolution and intent signal analysis is unique in that we collect and catalog decision-makers' content consumption behaviors across the internet. The joined forces of MeritB2B and True Influence deliver full-funnel B2B data, identity graph capabilities, ABM, and demand generation solutions. We expertly leverage privacy-compliant data, technology, and content to drive high-impact marketing campaigns to help win new business for our global customers that include well-established blue-chip brands like IBM, Microsoft, and Cisco. For more information, visit True Influence at www.trueinfluence.com.

About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Media contacts:
True Influence
Marissa Jabczenski Farfone
Mjabczenski@co.trueinfluence.com 

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SOURCE True Influence

FAQ

What is the partnership between True Influence and The Trade Desk about?

True Influence has partnered with The Trade Desk as its primary media buying platform for programmatic advertising campaigns, aiming to enhance targeting and optimization.

How will the partnership with The Trade Desk impact True Influence's services?

The partnership will improve True Influence's campaign reporting, setup times, and overall effectiveness in delivering programmatic ads.

What is DisplayBase in relation to True Influence and The Trade Desk?

DisplayBase is True Influence's integrated campaign management solution that will utilize The Trade Desk's technology for optimized display programs.

What does the partnership mean for digital advertising effectiveness?

The collaboration aims to make digital advertising more effective by leveraging advanced targeting techniques and real-time optimization.