Townsquare Forms Strategic Alliance With SummitMedia
Townsquare Media, Inc. (NYSE: TSQ) has announced a strategic digital advertising partnership with SummitMedia, This alliance marks a significant expansion of Townsquare's Media Partnerships division, formed earlier this year. Townsquare's Ignite division will provide white-label digital advertising solutions to SummitMedia, focusing on customized, data-driven strategies for local, regional, and national businesses.
The partnership aims to drive significant digital growth for SummitMedia across its nine U.S. cities, which do not overlap with Townsquare's market footprint. Townsquare's success in digital advertising has contributed to its overall growth, with digital now comprising over 50% of the company's total revenue and profit. SummitMedia will launch a new digital solutions arm called Summit Interactive as part of this collaboration.
Townsquare Media, Inc. (NYSE: TSQ) ha annunciato una partnership strategica nel settore della pubblicità digitale con SummitMedia. Questa alleanza rappresenta un'espansione significativa della divisione Media Partnerships di Townsquare, formata all'inizio di quest'anno. La divisione Ignite di Townsquare fornirà soluzioni pubblicitarie digitali a marchio bianco a SummitMedia, concentrandosi su strategie personalizzate e basate sui dati per aziende locali, regionali e nazionali.
La partnership mira a generare una crescita digitale significativa per SummitMedia nelle sue nove città statunitensi, che non sovrappongono il mercato di Townsquare. Il successo di Townsquare nella pubblicità digitale ha contribuito alla sua crescita complessiva, con il digitale che ora rappresenta oltre il 50% del fatturato e del profitto totale dell'azienda. SummitMedia lancerà un nuovo braccio di soluzioni digitali chiamato Summit Interactive come parte di questa collaborazione.
Townsquare Media, Inc. (NYSE: TSQ) ha anunciado una asociación estratégica de publicidad digital con SummitMedia. Esta alianza marca una expansión significativa de la división de Asociaciones Mediáticas de Townsquare, formada a principios de este año. La división Ignite de Townsquare proporcionará soluciones de publicidad digital de marca blanca a SummitMedia, enfocándose en estrategias personalizadas y basadas en datos para empresas locales, regionales y nacionales.
El objetivo de la asociación es impulsar un crecimiento digital significativo para SummitMedia en sus nueve ciudades de EE. UU., que no se superponen con la presencia de mercado de Townsquare. El éxito de Townsquare en la publicidad digital ha contribuido a su crecimiento general, con lo digital representando ahora más del 50% de los ingresos y beneficios totales de la empresa. SummitMedia lanzará un nuevo brazo de soluciones digitales llamado Summit Interactive como parte de esta colaboración.
Townsquare Media, Inc. (NYSE: TSQ)는 SummitMedia와 전략적 디지털 광고 파트너십을 발표했습니다. 이 동맹은 올해 초 설립된 Townsquare의 미디어 파트너십 부문의 중요 확대를 의미합니다. Townsquare의 Ignite 부서는 SummitMedia에 화이트 라벨 디지털 광고 솔루션을 제공하며, 지역, 지역 및 국가 비즈니스를 위한 맞춤형 데이터 기반 전략에 중점을 둡니다.
이번 파트너십의 목표는 Townsquare의 시장에서 겹치지 않는 미국 내 아홉 개 도시에서 SummitMedia의 디지털 성장을 크게 촉진하는 것입니다. Townsquare의 디지털 광고 성공은 전체 성장에 기여했으며, 이제 디지털은 회사의 총 수익 및 이익의 50% 이상을 차지합니다. SummitMedia는 이 협력의 일환으로 Summit Interactive라는 새로운 디지털 솔루션 부서를 출범할 것입니다.
Townsquare Media, Inc. (NYSE: TSQ) a annoncé un partenariat stratégique en publicité digitale avec SummitMedia. Cette alliance marque une expansion significative de la division Partenariats Médias de Townsquare, créée plus tôt cette année. La division Ignite de Townsquare fournira des solutions publicitaires digitales en marque blanche à SummitMedia, en se concentrant sur des stratégies personnalisées et basées sur les données pour les entreprises locales, régionales et nationales.
Le partenariat vise à stimuler une croissance digitale significative pour SummitMedia dans ses neuf villes américaines, qui ne se chevauchent pas avec la présence de Townsquare sur le marché. Le succès de Townsquare dans la publicité digitale a contribué à sa croissance globale, le digital représentant désormais plus de 50 % du chiffre d'affaires et des bénéfices totaux de l'entreprise. SummitMedia lancera un nouveau bras de solutions digitales appelé Summit Interactive dans le cadre de cette collaboration.
Townsquare Media, Inc. (NYSE: TSQ) hat eine strategische Partnerschaft für digitale Werbung mit SummitMedia angekündigt. Diese Allianz stellt eine bedeutende Erweiterung der Media Partnerships-Abteilung von Townsquare dar, die zu Beginn dieses Jahres gegründet wurde. Die Ignite-Abteilung von Townsquare wird SummitMedia weiße-Label-Digitalwerbungslösungen anbieten, die sich auf maßgeschneiderte, datengestützte Strategien für lokale, regionale und nationale Unternehmen konzentrieren.
Das Ziel der Partnerschaft besteht darin, signifikantes digitales Wachstum für SummitMedia in seinen neun US-Städten zu fördern, die sich nicht mit dem Markt von Townsquare überschneiden. Der Erfolg von Townsquare im Bereich der digitalen Werbung hat zu seinem Gesamtwachstum beigetragen, wobei digitale Werbung nun über 50% des gesamten Umsatzes und Gewinns des Unternehmens ausmacht. SummitMedia wird im Rahmen dieser Zusammenarbeit eine neue digitale Lösungseinheit namens Summit Interactive ins Leben rufen.
- Strategic partnership with SummitMedia expected to drive significant digital growth
- Expansion of Townsquare's Media Partnerships division into new markets
- Digital now comprises over 50% of Townsquare's total revenue and profit
- Opportunity to provide digital advertising solutions to SummitMedia's substantial customer base
- None.
Partnership With Its Ignite Division Is Expected to Drive Significant Digital Growth
PURCHASE, N.Y., Oct. 07, 2024 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced today a strategic digital advertising partnership with SummitMedia, LLC, a prominent media company with a market-leading presence in nine U.S. cities (including Birmingham, AL; Greenville, SC; Honolulu, HI; Knoxville, TN; Louisville, KY; Omaha, NE; Richmond, VA; Springfield, MO; and Wichita, KS) that do not overlap with Townsquare’s market footprint.
Townsquare’s Ignite division’s market leading, in-house digital advertising solutions have a proven track record of success across the Company’s 74 markets, where they specialize in helping businesses of all sizes connect with their target audiences through data-driven strategies. The Company’s success in digital advertising has also meaningfully contributed to Townsquare’s overall growth, with digital now comprising over
Through Townsquare’s Ignite Media Partnerships division, formed earlier this year, they provide a white-label service that equips other local media companies with the digital advertising solutions that have driven Townsquare’s success. This alliance with SummitMedia marks a significant expansion of Townsquare’s Media Partnerships division. Through this partnership, Townsquare will share its expertise and resources with SummitMedia, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses, helping SummitMedia grow its digital business alongside its respected broadcast presence.
“We are thrilled to partner with SummitMedia to provide market leading digital advertising and marketing opportunities to their substantial customer base, which importantly, does not overlap with our markets,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising division. “Our success has been built on a deep understanding of how to leverage our proprietary in-house digital programmatic advertising platform and data-driven insights to create significant value for our clients. By sharing our proven strategies and robust business model, we can empower SummitMedia to enhance their digital offerings, driving growth and success for their clients.”
SummitMedia shares this excitement, recognizing the transformative value that Townsquare’s digital capabilities bring to their existing media offerings. “We are very excited to partner with Townsquare and launch our new digital solutions arm, Summit Interactive,” said Carl Parmer, CEO of SummitMedia. “After exhaustive research, we concluded Townsquare is absolutely best-in-class and fully committed to digital. They have a truly outstanding team and we couldn’t be happier about the prospects of our partnership.”
About Townsquare Media, Inc.
Townsquare is a community-focused digital media and digital marketing solutions company with market leading local radio stations, principally focused outside the top 50 markets in the U.S. Our assets include a subscription digital marketing services business, Townsquare Interactive, providing website design, creation and hosting, search engine optimization, social media and online reputation management as well as other digital monthly services for approximately 23,575 SMBs; a robust digital advertising division, Townsquare Ignite, a powerful combination of a) an owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data, and b) a proprietary digital programmatic advertising technology stack with an in-house demand and data management platform; and a portfolio of 349 local terrestrial radio stations in 74 U.S. markets strategically situated outside the Top 50 markets in the United States. Our portfolio includes local media brands such as WYRK.com, WJON.com and NJ101.5.com, and premier national music brands such as XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com. For more information, please visit www.townsquaremedia.com, www.townsquareinteractive.com, and www.townsquareignite.com.
About SummitMedia
SummitMedia is an integrated broadcasting, digital media, direct marketing and events company with a strong presence in key markets across the United States. SummitMedia provides targeted, customizable advertising campaigns that connect brands with diverse audiences through a mix of traditional and modern media platforms. For more information, visit www.summitmediacorp.com.
Townsquare Contact
Claire Yenicay
(203) 900-5555
investors@townsquaremedia.com
SummitMedia Contact
Randy Chase
916-751-0566
randy.chase@summitmediacorp.com
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