Townsquare Forms Strategic Alliance with Steel City Media
Townsquare Media (NYSE: TSQ) has announced a strategic digital advertising partnership with Steel City Media, expanding its Media Partnerships division launched in 2024. The alliance will allow Steel City Media to utilize Townsquare Ignite's digital advertising and marketing solutions in Pittsburgh and Kansas City markets, which don't overlap with Townsquare's existing territories.
This partnership follows Townsquare's previous alliance with SummitMedia and aligns with the company's digital growth strategy, with digital now representing over 50% of Townsquare's total revenue and profit. Through this collaboration, Townsquare will share its proprietary programmatic advertising platform and data-driven insights to help Steel City Media enhance its digital capabilities and deliver better results for clients.
Townsquare Media (NYSE: TSQ) ha annunciato una partnership strategica nel settore della pubblicità digitale con Steel City Media, espandendo la sua divisione Media Partnerships lanciata nel 2024. L'alleanza permetterà a Steel City Media di utilizzare le soluzioni di advertising e marketing digitale di Townsquare Ignite nei mercati di Pittsburgh e Kansas City, che non si sovrappongono ai territori esistenti di Townsquare.
Questa partnership segue l'alleanza precedente di Townsquare con SummitMedia e si allinea con la strategia di crescita digitale dell'azienda, con il digitale che ora rappresenta oltre il 50% del fatturato e dei profitti totali di Townsquare. Attraverso questa collaborazione, Townsquare condividerà la sua piattaforma pubblicitaria programmatica proprietaria e raccomandazioni basate sui dati per aiutare Steel City Media a migliorare le proprie capacità digitali e fornire risultati migliori per i clienti.
Townsquare Media (NYSE: TSQ) ha anunciado una asociación estratégica en publicidad digital con Steel City Media, ampliando su división de Media Partnerships que fue lanzada en 2024. La alianza permitirá a Steel City Media utilizar las soluciones de publicidad y marketing digital de Townsquare Ignite en los mercados de Pittsburgh y Kansas City, que no se superponen con los territorios existentes de Townsquare.
Esta asociación sigue a la alianza anterior de Townsquare con SummitMedia y está alineada con la estrategia de crecimiento digital de la empresa, ya que el digital representa más del 50% de los ingresos y beneficios totales de Townsquare. A través de esta colaboración, Townsquare compartirá su plataforma publicitaria programática propietaria y perspectivas basadas en datos para ayudar a Steel City Media a mejorar sus capacidades digitales y ofrecer mejores resultados para los clientes.
타운스퀘어 미디어 (NYSE: TSQ)가 스틸 시티 미디어와의 전략적 디지털 광고 파트너십을 발표하며 2024년에 출시된 미디어 파트너십 부서를 확장했습니다. 이 제휴는 스틸 시티 미디어가 타운스퀘어 이그나잇의 디지털 광고 및 마케팅 솔루션을 이용할 수 있도록 하여 피츠버그와 캔자스시티 시장에서 활동할 수 있게 합니다. 이 지역들은 타운스퀘어의 기존 영토와 겹치지 않습니다.
이번 파트너십은 타운스퀘어가 서미트미디어와 맺었던 이전의 제휴에 이어지며, 회사의 디지털 성장 전략과 일치합니다. 현재 디지털 부문은 타운스퀘어의 총 수익과 이익의 50% 이상을 차지하고 있습니다. 이 협력을 통해 타운스퀘어는 독자적인 프로그래매틱 광고 플랫폼과 데이터 기반 통찰력을 공유하여 스틸 시티 미디어가 디지털 역량을 강화하고 고객에게 더 나은 결과를 제공할 수 있도록 돕습니다.
Townsquare Media (NYSE: TSQ) a annoncé un partenariat stratégique en publicité numérique avec Steel City Media, élargissant ainsi sa division des partenariats médiatiques lancée en 2024. Cette alliance permettra à Steel City Media d'utiliser les solutions publicitaires et de marketing numérique de Townsquare Ignite sur les marchés de Pittsburgh et de Kansas City, qui ne se chevauchent pas avec les territoires existants de Townsquare.
Ce partenariat fait suite à l'alliance précédente de Townsquare avec SummitMedia et s'inscrit dans la stratégie de croissance numérique de l'entreprise, le numérique représentant désormais plus de 50 % des revenus et des bénéfices totaux de Townsquare. Grâce à cette collaboration, Townsquare partagera sa plateforme publicitaire programmatique propriétaire et des informations basées sur les données pour aider Steel City Media à améliorer ses capacités numériques et à offrir de meilleurs résultats à ses clients.
Townsquare Media (NYSE: TSQ) hat eine strategische Partnerschaft im Bereich digitale Werbung mit Steel City Media angekündigt und erweitert damit seine 2024 gegründete Media Partnerships-Abteilung. Diese Allianz ermöglicht es Steel City Media, die digitalen Werbe- und Marketinglösungen von Townsquare Ignite in den Märkten Pittsburgh und Kansas City zu nutzen, die sich nicht mit den bestehenden Gebieten von Townsquare überschneiden.
Diese Partnerschaft folgt der vorherigen Allianz von Townsquare mit SummitMedia und steht im Einklang mit der Wachstumsstrategie des Unternehmens im digitalen Bereich, wobei digitale Angebote nun über 50% des Gesamtumsatzes und -gewinns von Townsquare ausmachen. Durch diese Zusammenarbeit wird Townsquare seine proprietäre programmatische Werbeplattform und datengestützte Erkenntnisse teilen, um Steel City Media zu helfen, seine digitalen Fähigkeiten zu verbessern und bessere Ergebnisse für die Kunden zu erzielen.
- Digital segment represents over 50% of total revenue and profit
- Strategic expansion into new non-competing markets through partnership
- Addition of 2 million weekly listeners through Steel City Media's reach
- None.
Insights
This strategic partnership marks a significant milestone in Townsquare's digital expansion strategy, particularly noteworthy as the company has already achieved over 50% of total revenue and profit from digital operations. The alliance with Steel City Media demonstrates the scalability of Townsquare's white-label digital advertising model, targeting two substantial markets - Pittsburgh and Kansas City - without geographical overlap with existing operations.
The partnership's structure is particularly clever: by providing their proprietary programmatic advertising platform and data-driven insights through a white-label service, Townsquare can effectively monetize their technology investment across new markets without the capital expenditure typically required for geographic expansion. This asset-light growth strategy could significantly improve return on invested capital while creating recurring revenue streams.
The timing is strategic, following their SummitMedia partnership and coinciding with their 2024 financial results pre-release. The focus on non-competing markets suggests a carefully planned expansion strategy that could serve as a template for future partnerships. With Steel City Media's strong local presence and Townsquare's digital expertise, this collaboration could accelerate digital advertising growth in mid-tier markets, where national platforms often struggle to provide localized solutions.
The partnership's success could validate Townsquare's business model transformation from a traditional radio operator to a digital-first media company, potentially leading to multiple expansion if the market recognizes the higher-margin, recurring nature of their digital revenue streams.
PURCHASE, N.Y., Jan. 27, 2025 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced today a strategic digital advertising partnership with Steel City Media, a multi-media company with market-leading media outlets in Pittsburgh and Kansas City. Townsquare teased this partnership in the pre-release of their estimated 2024 financial results last week.
“We could not be more excited to have the talented team at Steel City Media join our partnership program. They will now be able to leverage Townsquare Ignite’s cutting-edge digital advertising and marketing solutions to their expansive customer base, which importantly exists in markets that do not compete with ours,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising division. “Our expertise is coaching and training high performing broadcast sales teams to leverage our proprietary programmatic advertising platform and data-driven insights to deliver exceptional results for their clients. By sharing our proven strategies and dynamic approach, we look forward to helping Steel City strengthen their digital capabilities, driving growth and measurable success for their clients.”
Townsquare announced the launch of their Media Partnerships division in 2024. As part of the Company’s Digital Advertising segment (also called Townsquare Ignite), the Media Partnerships division provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over
“We are excited to partner with Townsquare Ignite in both of our markets. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients,” commented Michael Frischling, Vice President of Steel City Media.
About Townsquare Media, Inc.
Townsquare is a community-focused digital media and digital marketing solutions company with market leading local radio stations, principally focused outside the top 50 markets in the U.S. Our assets include a subscription digital marketing services business, Townsquare Interactive, providing website design, creation and hosting, search engine optimization, social media and online reputation management as well as other digital monthly services; a robust digital advertising division, Townsquare Ignite, a powerful combination of a) an owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data, and b) a proprietary digital programmatic advertising technology stack with an in-house demand and data management platform; and a portfolio of 345 local terrestrial radio stations in 74 U.S. markets strategically situated outside the Top 50 markets in the United States. Our portfolio includes local media brands such as WYRK.com, WJON.com and NJ101.5.com, and premier national music brands such as XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com. For more information, please visit www.townsquaremedia.com, www.townsquareinteractive.com, and www.townsquareignite.com.
About Steel City Media
Steel City Media is a multi-media company with market leading media outlets in both Pittsburgh and Kansas City. Since 1984, Steel City Media has been connecting local audiences to great radio content through our market-leading media outlets. Our six heritage, LIVE & LOCAL radio stations reach nearly 2 million listeners each week and feature trusted on-air influencers in each of our markets. Our full-service digital advertising agency provides local and national clients customized campaigns that build brand awareness, attract new customers and drive more traffic. For more information, please visit www.steelcitymedia.com.
Townsquare Contact
Claire Yenicay
(203) 900-5555
investors@townsquaremedia.com
Steel City Media Contact
Michael Frischling
412-316-3342
mfrisch@steelcitymedia.com
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