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New Tyson® Dallas Cowboys Nuggets Are a Touchdown for Tastebuds

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Tyson Foods launches Dallas Cowboys Nuggets, star-shaped chicken nuggets celebrating America's football team. Available from November 20 at local retailers, club stores, and AT&T Stadium during home games, these all-white meat nuggets contain 11 grams of protein per serving. For every purchase during the holiday season, Tyson Foods will donate $1 to The Salvation Army, up to $100,000. The launch builds on the success of Tyson's previous specialty nuggets and strengthens the long-standing relationship between the two family-owned American brands.

Tyson Foods lancia i Dallas Cowboys Nuggets, nugget di pollo a forma di stella che celebrano la squadra di football americana. Disponibili dal 20 novembre presso i rivenditori locali, negozi di club e AT&T Stadium durante le partite casalinghe, questi nugget di carne bianca contengono 11 grammi di proteine per porzione. Per ogni acquisto durante il periodo natalizio, Tyson Foods donerà 1 dollaro a The Salvation Army, fino a un massimo di 100.000 dollari. Questo lancio si basa sul successo dei precedenti nuggets speciali di Tyson e rafforza la lunga relazione tra i due marchi americani a conduzione familiare.

Tyson Foods lanza los Dallas Cowboys Nuggets, nuggets de pollo en forma de estrella que celebran al equipo de fútbol americano. Disponibles a partir del 20 de noviembre en comercios locales, tiendas de clubes y en el AT&T Stadium durante los juegos en casa, estos nuggets de carne blanca contienen 11 gramos de proteína por porción. Por cada compra durante la temporada navideña, Tyson Foods donará 1 dólar a The Salvation Army, con un límite de 100,000 dólares. Este lanzamiento se basa en el éxito de los anteriores nuggets especiales de Tyson y refuerza la larga relación entre las dos marcas familiares estadounidenses.

타이슨 푸드달라스 카우보이 너겟을 출시했습니다. 미국의 축구 팀을 기념하는 별 모양의 치킨 너겟입니다. 11월 20일부터 지역 소매점, 클럽 매장 및 홈 게임 중 AT&T 스타디움에서 판매되며, 이들 전량이 흰살고기로 만들어져 있으며, 1회 제공량당 11그램의 단백질을 포함하고 있습니다. 연말 시즌 동안 구매할 때마다 타이슨 푸드는 구호 군에 1달러를 기부하며, 최대 100,000달러까지입니다. 이번 출시는 타이슨의 이전 스페셜 너겟들의 성공에 기반하며, 두 가족 소속 미국 브랜드 간의 오랜 관계를 강화합니다.

Tyson Foods lance les Dallas Cowboys Nuggets, des nuggets de poulet en forme d'étoile célébrant l'équipe de football américaine. Disponibles à partir du 20 novembre dans les détaillants locaux, dans les magasins de clubs et au AT&T Stadium lors des matchs à domicile, ces nuggets de viande blanche contiennent 11 grammes de protéines par portion. Pour chaque achat pendant la saison des fêtes, Tyson Foods fera un don de 1 dollar à l'Armée du Salut, jusqu'à un maximum de 100 000 dollars. Ce lancement s'appuie sur le succès des précédents nuggets spéciaux de Tyson et renforce la relation de longue date entre les deux marques familiales américaines.

Tyson Foods bringt die Dallas Cowboys Nuggets auf den Markt, sternförmige Hühnernuggets zur Feier des amerikanischen Footballteams. Ab dem 20. November in örtlichen Einzelhändlern, Clubgeschäften und im AT&T Stadium während der Heimspiele erhältlich, enthalten diese Nuggets aus 100% weißem Fleisch 11 Gramm Protein pro Portion. Für jeden Einkauf in der Weihnachtszeit spendet Tyson Foods 1 Dollar an die Heilsarmee, bis zu einem Maximum von 100.000 Dollar. Die Markteinführung baut auf dem Erfolg von Tysons früheren Spezialnuggets auf und stärkt die langjährige Beziehung zwischen den beiden familiengeführten amerikanischen Marken.

Positive
  • New product launch expanding specialty nugget portfolio
  • Strategic partnership with high-profile NFL team
  • Distribution through multiple retail channels and stadium sales
  • Marketing campaign tied to charitable giving
Negative
  • None.

Insights

This product launch, while creative, has material impact on Tyson Foods' financial outlook. The Dallas Cowboys-themed nuggets represent a marketing initiative targeting a specific regional fanbase, with a modest charitable component capped at $100,000 in donations. While leveraging the Cowboys' brand recognition could drive some seasonal sales, it's unlikely to significantly move the needle for a company of Tyson's size ($22.5B market cap). The product joins Tyson's existing specialty-shaped nugget portfolio, suggesting this is more of an incremental line extension than a transformative launch.

The partnership strengthens Tyson's relationship with the Cowboys organization, which could yield future business opportunities, but immediate financial impact will be minimal. The timing aligns with holiday and football seasons, potentially driving short-term sales in select markets, but overall impact on company revenues should be modest.

America's Team Scores a Star-Shaped Nugget for Superfans

SPRINGDALE, Ark., Nov. 20, 2024 /PRNewswire/ -- Dallas Cowboys fans can catch America's football team on their TV screen and make them part of holiday celebrations this Thanksgiving with the introduction of new Tyson® Dallas Cowboys Nuggets. The star-shaped nuggets combine America's team with America's classic chicken nugget that will have fans exclaim, "How 'Bout Them Cowboys!" Tyson Foods will inspire even more team pride through a $1 donation to The Salvation Army for every purchase of the Tyson® Dallas Cowboys Nuggets throughout the holiday season, up to $100,000.1 Beginning November 20, fans can purchase Tyson® Dallas Cowboys Nuggets at local retailers and club stores, where available, and at AT&T Stadium during home games.

America's Team Scores a Star-Shaped Nugget for Superfans

Tyson Foods continues to ramp up its innovation engine to deliver products for football's most loyal fans. Coming off the heels of the popular Tyson® Razorback™ Nuggets, the company is heading to the league with the introduction of Tyson® Dallas Cowboys Nuggets. Shaped like the iconic star that represents America's team, these tasty nuggets provide the ultimate game-day protein boost – in the stadium and at home.

"We're getting into the game this holiday season and we're eager to give fans an opportunity to show their Cowboys spirit with new Tyson Dallas Cowboys Nuggets," announced Donnie King, President and Chief Executive Officer of Tyson Foods. "Tyson Foods is thrilled to partner with the iconic Dallas Cowboys and give back to the fans and community with support for The Salvation Army during this season of giving."

Tyson Foods and Dallas Cowboys have enjoyed a long-standing relationship as two family-owned iconic American brands. Dallas Cowboys Owner, President and General Manager Jerry Jones and the late Don Tyson formed a close friendship of mutual respect and admiration, and the launch of this partnership is meaningful to both families. 

"It is an honor to be partners with industry leaders like Tyson Foods and we have so much respect and appreciation for the way the Tyson family has delivered decades of excellence," said Cowboys Owner, President and General Manager Jerry Jones. "Everyone knows that good food and football go hand in hand, so we hope the Tyson Dallas Cowboys Nuggets find a place on game-day menus across the region. Being able to now offer our fans another way to fuel their fandom, while also benefiting The Salvation Army, is a winning play for all of us."

The all-white meat Tyson® Dallas Cowboys Nuggets are not only delicious but also deliver an excellent source of protein, with 11 grams per serving. Fully cooked and ready within ten minutes, they are the ultimate convenience food for any busy fan. Tyson® Dallas Cowboys Nuggets join the collection of Tyson Foods fun nuggets that also includes Razorback™ Nuggets, Spooky Nuggets and the family favorite Dino Nugget. Join the excitement and be sure to stock up on Tyson® Dallas Cowboys Nuggets — the perfect game-day meal for Cowboys fans everywhere!

About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN) is a world-class food company and recognized leader in protein. Founded in 1935 by John W. Tyson, it has grown under four generations of family leadership. The Company is unified by this purpose: Tyson Foods. We Feed the World Like Family™ and has a broad portfolio of iconic products and brands including Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, State Fair®, Aidells® and ibp®. Tyson Foods is dedicated to bringing high-quality food to every table in the world, safely and affordably, now and for future generations. Headquartered in Springdale, Arkansas, the company had approximately 139,000 team members on September 30, 2023. Visit www.tysonfoods.com.

1 $1 donation will be made per product for retail and club stores purchases and per order for in-stadium purchases.

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SOURCE Tyson Foods

FAQ

When will Tyson (TSN) Dallas Cowboys Nuggets be available in stores?

Tyson Dallas Cowboys Nuggets will be available starting November 20, 2024, at local retailers, club stores, and AT&T Stadium during home games.

How much protein is in Tyson (TSN) Dallas Cowboys Nuggets per serving?

Tyson Dallas Cowboys Nuggets contain 11 grams of protein per serving.

How much will Tyson (TSN) donate to The Salvation Army for each purchase?

Tyson Foods will donate $1 to The Salvation Army for every purchase of Dallas Cowboys Nuggets during the holiday season, up to $100,000.

Tyson Foods, Inc.

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20.77B
278.44M
2.55%
85.61%
1.51%
Farm Products
Poultry Slaughtering and Processing
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United States of America
SPRINGDALE