Tractor Supply Garden Centers Reach Milestone 500 Locations

Rhea-AI Summary

Tractor Supply Company (NASDAQ: TSCO) has marked a significant milestone by opening its 500th Garden Center in Lowell, Indiana. The first Garden Center was launched in Rome, Georgia, on July 28, 2020. Expanding rapidly, the company aims to surpass 600 locations by the end of this year and plans to add more than 100 new Garden Centers by the end of 2024. Each Garden Center adds 3,000 to 4,000 square feet of sales space, focusing on live goods like fruit trees, herbs, and vegetables. With gardening interest on the rise, nearly three-quarters of Tractor Supply customers plan to grow or maintain a garden this year. To celebrate this milestone, Tractor Supply is hosting a nationwide Garden Giveaway Sweepstakes from June 3-23, offering a prize pack worth over $5,000.

Positive

• Opening of 500th Garden Center demonstrates significant business expansion.
• Plans to exceed 600 locations by year-end show strong growth trajectory.
• Addition of 3,000-4,000 sq. ft. of sales space per Garden Center enhances revenue potential.
• High customer interest in gardening could drive sustained sales growth.
• Partnerships with national brands like Scotts and Miracle-Gro strengthen product offerings.
• Nationwide Garden Giveaway Sweepstakes can boost customer engagement and brand loyalty.

Negative

• Rapid expansion could strain operational resources and impact profitability.
• Economic downturns or shifts in consumer spending might affect garden-related sales.
• Seasonal nature of gardening products may lead to fluctuating quarterly revenues.
• Additional setup costs for new Garden Centers could impact short-term financials.

Retailer opened first Garden Center in 2020; will reach more than 600 locations by year’s end

BRENTWOOD, Tenn.--(BUSINESS WIRE)-- Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today it has opened its 500^th Garden Center location in Lowell, Indiana. The company opened its first Garden Center in Rome, Georgia, on July 28, 2020. To date, Tractor Supply operates Garden Centers in 41 states and plans to open more than 100 Garden Centers by the close of 2024.

Tractor Supply Company Celebrates Opening of 500th Garden Center Location (Photo: Business Wire)

Tractor Supply began outfitting selected new stores with Garden Centers and adding them to existing stores as part of its Project Fusion store format initiative in 2020. Each Garden Center provides, on average, 3,000 to 4,000 square feet of additional sales space with a focus on live goods, including fruit trees, herbs, vegetables and seasonal items.

“From beginners to pros, new customers to loyal shoppers, our customers have loved having greater depth and variety in our Lawn and Garden category,” said Seth Estep, chief merchandising officer at Tractor Supply. “We saw interest in gardening spike during the pandemic and it continues to blossom, and we look forward to continuing to support our customers through our Garden Centers as they tend to their lawns, gardens and yards.”

Garden Centers also feature top-tier products from national brands such as Scotts, Miracle-Gro and Bonnie Vegetables, as well as options for outdoor living, grilling, seasonal décor and more. While Garden Centers provide greater depth and variety, all Tractor Supply store locations offer the essentials to start and maintain a garden.

Gardening is a popular activity for Tractor Supply customers, with nearly three out of four planning to grow or maintain a garden this year. The most common items planted are vegetables and flowers. And the hobby continues to grow in popularity, with around 20 percent of customers who say they are new to gardening, and have had a garden for five years or less.

To celebrate 500 Garden Center locations, Tractor Supply is hosting a nationwide Garden Giveaway Sweepstakes. One lucky winner will receive a prize pack of Garden Center favorites, valued at more than $5,000. Prizes include a Toro zero-turn mower, planters, hand tools, a pressure washer, a $500 gift card and more. Customers can enter at www.tractorsupply.com/socialcontest from June 3-23. One winner will be chosen at random. Additionally, Tractor Supply is supporting the local community in Lowell, Indiana by supporting a beautification project at Moose Park with plants and supplies. The park has been closed for renovations after being destroyed by fire.

To find a Garden Center near you, visit tractorsupply.com/gardencenter.

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of March 30, 2024, the Company operated 2,233 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com.

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of March 30, 2024, the Company operated 202 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240603141582/en/

Tricia Whittemore (615) 440-4410

Mary Winn Pilkington (615) 440-4212

corporatecommunications@tractorsupply.com

Source: Tractor Supply Company

FAQ

What milestone did Tractor Supply's Garden Centers reach in 2023?

In 2023, Tractor Supply's Garden Centers reached the milestone of opening their 500th location.

When did Tractor Supply open its first Garden Center?

Tractor Supply opened its first Garden Center on July 28, 2020, in Rome, Georgia.

How many Garden Centers does Tractor Supply plan to have by the end of 2024?

Tractor Supply plans to have more than 600 Garden Centers by the end of 2024.

How much additional sales space do Tractor Supply's Garden Centers provide?

Each Tractor Supply Garden Center provides 3,000 to 4,000 square feet of additional sales space.

What is the main focus of the products in Tractor Supply's Garden Centers?

Tractor Supply's Garden Centers focus on live goods such as fruit trees, herbs, vegetables, and seasonal items.

What percentage of Tractor Supply customers plan to grow or maintain a garden this year?

Nearly three-quarters of Tractor Supply customers plan to grow or maintain a garden this year.

What is the value of the prize pack in Tractor Supply's nationwide Garden Giveaway Sweepstakes?

The prize pack in Tractor Supply's nationwide Garden Giveaway Sweepstakes is valued at more than $5,000.