Christmas Comes Early for 4-H Youth; Tractor Supply’s Paper Clover Campaign Raises More Than $1.2 Million

Rhea-AI Summary

Tractor Supply Company (NASDAQ: TSCO) announced its 2024 winter Paper Clover campaign raised over $1.2 million for 4-H youth nationwide. The campaign, which ran from Black Friday through December 15, contributed to a total of $2.6 million raised for 4-H in 2024 through biannual fundraisers.

90% of donations directly support 4-H youth in the state where they were made, while 10% supports national programming. Since beginning their partnership with 4-H in 2010, Tractor Supply has raised more than $24 million through the Paper Clover campaign, impacting over 80,000 young people. The company operates 2,270 Tractor Supply stores across 49 states and 205 Petsense stores in 23 states as of September 2024.

Positive

• Successfully raised $1.2 million in winter campaign
• Total fundraising of $2.6 million for 4-H in 2024
• Extensive retail presence with 2,270 stores in 49 states

Negative

• None.

Insights

Marketing Research Analyst

The $1.2 million raised through Tractor Supply's Paper Clover campaign represents a strategic corporate social responsibility initiative that goes beyond mere philanthropy. The timing of this campaign during the holiday shopping season was particularly astute, capitalizing on increased foot traffic and consumer goodwill. While the direct financial impact on TSCO's $28.5 billion market cap is minimal, the campaign's success strengthens the company's brand positioning in rural communities.

The cumulative $24 million raised since 2010 and impact on over 80,000 young people demonstrates TSCO's long-term commitment to rural community development. This strategic alignment with 4-H, which has nearly 6 million young members, helps secure future customer loyalty and reinforces TSCO's market leadership in the rural lifestyle retail sector. The company's expansion to 2,270 stores across 49 states indicates strong market penetration, with initiatives like this helping to maintain competitive advantages in local markets.

Consumer Retail Analyst

TSCO's execution of this campaign reveals sophisticated retail strategy. Running the Paper Clover initiative during Black Friday through mid-December maximizes donation potential while driving store traffic during a important sales period. The 90% local allocation of funds creates a powerful feedback loop, strengthening community ties and potentially driving repeat business.

The expansion of Petsense by Tractor Supply to 205 locations across 23 states, combined with these community initiatives, shows a multi-faceted approach to market penetration. The company's ranking of 293 on the Fortune 500 and its continued investment in community programs suggests strong operational performance and market position. These initiatives help differentiate TSCO from big-box competitors and online retailers by creating local value propositions that can't be easily replicated by e-commerce platforms.

Funds provide thousands of young people with access to hands-on training in science, health, agriculture and civic engagement

BRENTWOOD, Tenn.--(BUSINESS WIRE)-- Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, in partnership with the National 4-H Council, announced today its 2024 winter Paper Clover campaign raised over $1.2 million for 4-H youth nationwide. Traditionally held in the fall, this Paper Clover campaign coincided with the holiday shopping season, beginning on Black Friday and extending through December 15. In total, the retailer’s twice-a-year fundraiser brought in more than $2.6 million for 4-H in 2024.

“Out Here, the holiday season is about more than gifts—it’s about gratitude and giving back,” said John Ordus, chief stores officer at Tractor Supply and member of the National 4-H Council board of trustees. “Thanks to the generosity of our customers, we are delighted to provide an early Christmas gift to 4-H youth across the country. With these funds, even more young people can take advantage of the organization’s positive learning experiences that are helping to build a generation of empowered, hard-working and compassionate individuals. Thank you to all those who contributed during this season of giving.”

The biannual Paper Clover fundraiser invites customers to purchase a paper clover at checkout in Tractor Supply stores nationwide or online at TractorSupply.com. Ninety percent of all donations directly support 4-H youth in the state in which they were made, while the remaining 10% support national 4-H programming.

Heather Elliott, National 4-H Council's chief development and marketing officer said, “Thanks to the overwhelming generosity of Tractor Supply customers, the Paper Clover campaign achieved record-breaking donations this year. Our partnership enables 4-H youth across the country to gain essential career and life skills so they are beyond ready to lead with confidence, thrive in their communities and excel in their careers and life.”

4‑H is America’s largest youth development organization—empowering nearly six million young people with the skills to lead for a lifetime. Its programs are grounded in the belief that kids learn best by doing. Kids and teens complete hands-on projects in a positive environment where they receive guidance from adult mentors and are encouraged to take on proactive leadership roles. 4-H programs and resources are available online through CLOVER or through local in-person and virtual 4-H clubs, 4-H camps, in-school and after-school programs.

Tractor Supply began partnering with 4-H in 2010 to support the next generation of leaders across the U.S. Together, they have raised more than $24 million through the Paper Clover campaign, impacting more than 80,000 young people.

For more information on Tractor Supply’s Paper Clover campaign in support of 4-H youth, visit www.TractorSupply.com/4H.

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of September 28, 2024, the Company operated 2,270 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com.

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 28, 2024, the Company operated 205 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241223738167/en/

Tricia Whittemore (615) 440-4410

Mary Winn Pilkington (615) 440-4212

corporatecommunications@tractorsupply.com

Source: Tractor Supply Company

FAQ

How much did TSCO's 2024 winter Paper Clover campaign raise for 4-H?

Tractor Supply's 2024 winter Paper Clover campaign raised over $1.2 million for 4-H youth nationwide.

What percentage of TSCO's Paper Clover donations goes to local 4-H programs?

90% of donations support 4-H youth in the state where they were made, while 10% supports national 4-H programming.

How many stores does TSCO operate as of September 2024?

Tractor Supply operates 2,270 Tractor Supply stores in 49 states and 205 Petsense stores in 23 states.

How much has TSCO raised for 4-H since starting their partnership?

Since 2010, Tractor Supply has raised more than $24 million through the Paper Clover campaign, impacting over 80,000 young people.

When did TSCO's 2024 winter Paper Clover campaign run?

The campaign ran from Black Friday through December 15, 2024.